I’m Joseph Pacheco, a product designer with over 12 years of experience turning complex problems into intuitive, high-impact solutions. I’ve led end-to-end design for Google, Disney, and Mayo Clinic—building scalable systems, launching cross-platform products, and using data to guide every decision. I thrive at the intersection of UX strategy and visual craft, collaborating closely with product, engineering, and research to deliver measurable gains in engagement, adoption, and growth. I also enjoy speaking and mentoring, sharing knowledge through localization design, product cycle fundamentals, and monthly design share nights. I’ve presented at SF Design Week 2020 and 2022, and have led design initiatives at AKQA Leap HQ + Remote (2017–2022).

Joseph Pacheco

I’m Joseph Pacheco, a product designer with over 12 years of experience turning complex problems into intuitive, high-impact solutions. I’ve led end-to-end design for Google, Disney, and Mayo Clinic—building scalable systems, launching cross-platform products, and using data to guide every decision. I thrive at the intersection of UX strategy and visual craft, collaborating closely with product, engineering, and research to deliver measurable gains in engagement, adoption, and growth. I also enjoy speaking and mentoring, sharing knowledge through localization design, product cycle fundamentals, and monthly design share nights. I’ve presented at SF Design Week 2020 and 2022, and have led design initiatives at AKQA Leap HQ + Remote (2017–2022).

Available to hire

I’m Joseph Pacheco, a product designer with over 12 years of experience turning complex problems into intuitive, high-impact solutions. I’ve led end-to-end design for Google, Disney, and Mayo Clinic—building scalable systems, launching cross-platform products, and using data to guide every decision. I thrive at the intersection of UX strategy and visual craft, collaborating closely with product, engineering, and research to deliver measurable gains in engagement, adoption, and growth.

I also enjoy speaking and mentoring, sharing knowledge through localization design, product cycle fundamentals, and monthly design share nights. I’ve presented at SF Design Week 2020 and 2022, and have led design initiatives at AKQA Leap HQ + Remote (2017–2022).

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Work Experience

Creative Director/Founder at Napkin Studios
January 1, 2024 - Present
Led end-to-end product design for MVPs and platform tools across finance, healthcare, marketplaces, and wellness. Built scalable design systems, mapped complex workflows to reusable components, and collaborated with C-level leaders, PMs, engineers, and data scientists to ship fast and iterate with clarity. Delivered 0→1 launches within 90 days, driving early market validation and revenue traction. Prototyped high-fidelity interactions in Figma and Framer; conducted user interviews and lightweight usability studies; created internal tooling to accelerate long-term scalability for platform teams.
Lead Product Designer at AKQA
January 1, 2017 - December 31, 2023
Led strategic product design for brands including Google, Mayo Clinic, Medable, and Spotify, delivering data-informed, user-centered experiences that boosted engagement and business metrics. Redesigned Google Careers end-to-end, improving match accuracy by 78% and qualified applicant traffic by 48%. Built Android TV’s unified design system, increasing partner adoption by 24% and resolving cross-platform inconsistencies. Created a reusable Figma component library, reducing design debt by 24% and speeding dev handoff via token-based patterns. Drove user-centric iteration through team design share-outs, aligning stakeholders to ship complex enterprise tools within platform constraints.
Senior Digital Designer at Disney Interactive
January 1, 2014 - December 31, 2017
Led mobile UX/UI design for Disney Parks across global markets, focusing on scalable systems, localization, and end-to-end user flows. Built modular design systems to support language, accessibility, and compliance. Partnered with engineering to launch mobile-first features that increased in-park engagement. Streamlined internal handoff processes, reducing design QA cycles by 30%. Supported live product iteration with in-market usability testing and performance insights to guide localization and refine cross-cultural mobile experiences.

Education

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Qualifications

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Industry Experience

Healthcare, Software & Internet, Media & Entertainment, Financial Services, Professional Services