I’m a creative strategist and direct-response marketer with hands-on DTC ecommerce experience, focused on turning customer psychology and competitor insights into performance-driven paid social creative. I’ve developed Meta ad concepts, hooks, scripts, headlines, and creative briefs, then worked closely with editors to produce both static and video ads for testing. I also connect paid creative to product offers through funnel work—building and iterating GemPages pre-landers and advertorial/native-style concepts—while using campaign metrics like CTR, CPC, CPA, and ROAS to guide new creative experiments. I’m excited to grow within a performance-creative team where strategy and execution work side-by-side.…I’m a creative strategist and direct-response marketer with hands-on DTC ecommerce experience, focused on turning customer psychology and competitor insights into performance-driven paid social creative. I’ve developed Meta ad concepts, hooks, scripts, headlines, and creative briefs, then worked closely with editors to produce both static and video ads for testing. I also connect paid creative to product offers through funnel work—building and iterating GemPages pre-landers and advertorial/native-style concepts—while using campaign metrics like CTR, CPC, CPA, and ROAS to guide new creative experiments. I’m excited to grow within a performance-creative team where strategy and execution work side-by-side.WWWW…