I am a performance-driven digital marketing and paid ads specialist with 4+ years of experience delivering measurable growth across SEO, PPC, and social media campaigns for European and UK clients. I focus on optimizing budgets, building scalable strategies, and driving sustainable ROI, while maintaining creative problem-solving and strong client relationships. I thrive in collaborative, cross-cultural teams and enjoy turning data into actionable insights that improve campaign performance. Known for adaptability and a data-informed approach, I pair strategic thinking with hands-on execution to drive engagement, generate qualified leads, and accelerate revenue. I’m always eager to learn, share knowledge with teammates, and contribute to campaigns that deliver tangible business impact.

Devarsh Shah

I am a performance-driven digital marketing and paid ads specialist with 4+ years of experience delivering measurable growth across SEO, PPC, and social media campaigns for European and UK clients. I focus on optimizing budgets, building scalable strategies, and driving sustainable ROI, while maintaining creative problem-solving and strong client relationships. I thrive in collaborative, cross-cultural teams and enjoy turning data into actionable insights that improve campaign performance. Known for adaptability and a data-informed approach, I pair strategic thinking with hands-on execution to drive engagement, generate qualified leads, and accelerate revenue. I’m always eager to learn, share knowledge with teammates, and contribute to campaigns that deliver tangible business impact.

Available to hire

I am a performance-driven digital marketing and paid ads specialist with 4+ years of experience delivering measurable growth across SEO, PPC, and social media campaigns for European and UK clients. I focus on optimizing budgets, building scalable strategies, and driving sustainable ROI, while maintaining creative problem-solving and strong client relationships. I thrive in collaborative, cross-cultural teams and enjoy turning data into actionable insights that improve campaign performance.

Known for adaptability and a data-informed approach, I pair strategic thinking with hands-on execution to drive engagement, generate qualified leads, and accelerate revenue. I’m always eager to learn, share knowledge with teammates, and contribute to campaigns that deliver tangible business impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Kalanjiam Enterprises
January 1, 2025 - Present
Developed and executed multi-channel digital strategies for a European professional services client (BlueWave Consulting, Germany), generating 120+ inbound leads and £75K+ pipeline value in Q1. Optimized paid media campaigns across Meta, Google, and LinkedIn Ads, improving CTR by 20% and lowering CPL from €42 to €35, saving €12K annually. Produced brand-consistent social content, achieving a 45% rise in engagement within 3 months. Conducted competitor research across the European B2B sector, uncovering growth opportunities that directly improved client acquisition strategies. Delivered monthly marketing dashboards via GA4 & Data Studio to enable data-led decision-making.
Social Media Manager at RollaDome Skate
May 1, 2024 - July 31, 2024
Designed and scheduled multimedia content campaigns, boosting event registrations by 30% (400 → 520 attendees) and adding £18K in ticket revenue. Managed Meta Ads campaigns, achieving a 5.6% CTR and cutting CPC by 18%. Analyzed campaign metrics via GA4 & Meta Insights, refining content for maximum reach.
Digital Marketing Executive at Insomniacs Pvt. Ltd.
December 1, 2022 - August 31, 2023
Planned and delivered campaigns for major real estate clients (Hiranandani, Savvy, Gurukrupa), achieving 35% increase in sales leads. Drove 22% higher conversions while cutting CPL by 15% across Google & Meta PPC campaigns. Published SEO-optimized content, growing organic website traffic by 40% in 6 months. Conducted competitive research and refined brand messaging, improving retention.
Social Media Marketing Manager at Scribbld Social
January 1, 2022 - November 30, 2022
Led social media strategies for clients, including Primezen Automation and Finsors, achieving 60% engagement growth. Ran targeted Meta and LinkedIn ad campaigns, boosting lead generation by 28%. Produced and scheduled creative assets using Canva and Meta Business Suite, ensuring consistent branding.
Client Acquisition Executive at Riverstone Networking Services
March 1, 2021 - December 31, 2021
Secured 4–6 new B2B clients monthly via LinkedIn outreach, cold calling, and email campaigns. Managed CRM pipeline, improving conversion rates by 15% through structured follow-ups.
Research Analyst at Maru IT Services
September 1, 2020 - February 28, 2021
Conducted market analysis of IT service trends, producing actionable reports for sales teams. Improved client-service alignment by 25% through needs-based proposals.
Social Media Marketing Manager at Insomniacs Pvt. Ltd.
January 1, 2022 - November 1, 2022
Led social media strategy and content execution for multiple clients, achieving 60% engagement growth. Developed platform-native content and campaign ideas tailored for LinkedIn and Meta audiences. Executed targeted paid campaigns, increasing lead generation by 28%. Managed content production using Canva and Meta Business Suite for consistent brand output.
Client Acquisition Executive at Maru IT Services
March 1, 2021 - December 1, 2021
Generated 4–6 B2B clients monthly through LinkedIn outreach and email campaigns. Built messaging strategies that improved conversion rates by 15%.

Education

MSc in Business Intelligence with Digital Marketing at Brunel University, London
January 1, 2024 - March 1, 2025
BSc in Mass Media & Communication at Mumbai University, India
June 1, 2020 - April 1, 2023
MSc in Business Intelligence with Digital Marketing at Brunel University, London
January 1, 2024 - March 1, 2025
BSc in Mass Media & Communication at Mumbai University, India
June 1, 2020 - April 1, 2023
MSc in Business Intelligence with Digital Marketing at Brunel University, London
January 1, 2024 - March 1, 2025
BSc in Mass Media & Communication at University of Mumbai
June 1, 2020 - April 1, 2023

Qualifications

LinkedIn Marketing Fundamentals – LinkedIn Marketing Labs
January 11, 2030 - April 8, 2026
Fundamentals of Digital Marketing – Google
January 11, 2030 - April 8, 2026
Complete Digital Marketing Guide – Udemy
January 11, 2030 - April 8, 2026
LinkedIn Marketing Fundamentals – LinkedIn Marketing Labs
January 11, 2030 - April 28, 2026
Fundamentals of Digital Marketing – Google
January 11, 2030 - April 28, 2026
Complete Digital Marketing Guide – Udemy
January 11, 2030 - April 28, 2026
LinkedIn Marketing Fundamentals
January 11, 2030 - April 28, 2026
Fundamentals of Digital Marketing
January 11, 2030 - April 28, 2026
Complete Digital Marketing Guide
January 11, 2030 - April 28, 2026

Industry Experience

Professional Services, Real Estate & Construction, Travel & Hospitality, Software & Internet, Media & Entertainment