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Digital Marketing & Content Strategy Specialist with 5+ years of experience driving measurable growth across fashion, lifestyle, and consumer brands. I build cross-platform strategies, manage paid and organic campaigns, and produce high-performing content that converts—backed by strong analytics and reporting.…

Devante Baker

Digital Marketer, Social Media Manager, Content Strategist, +2

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Digital Marketing & Content Strategy Specialist with 5+ years of experience driving measurable growth across fashion, lifestyle, and consumer brands. I build cross-platform strategies, manage paid and organic campaigns, and produce high-performing content that converts—backed by strong analytics and reporting.…

Available to hire

Digital Marketing & Content Strategy Specialist with 5+ years of experience driving measurable growth across fashion, lifestyle, and consumer brands. I build cross-platform strategies, manage paid and organic campaigns, and produce high-performing content that converts—backed by strong analytics and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Sales Operations Associate Analyst at Cigna

January 1, 2024 - Present

Managed client renewal transactions across multiple product lines, ensuring compliance with regulatory and internal standards. Tracked and delivered time-sensitive documentation with high accuracy across an assigned book of business. Partnered cross-functionally using Salesforce (SFDC) to validate data integrity and maintain compliant records.

Social Media Manager / Digital Marketer at Natural Mollire (What Waist)

January 1, 2021 - January 1, 2024

Led end-to-end digital marketing strategy across Instagram, TikTok, Meta, and Pinterest, including organic content, paid ads, and product launches. Increased average social engagement by 71% through data-driven content strategy, trend analysis, and optimized posting cadence. Wrote high-converting copy for social and email marketing to support traffic growth and e-commerce conversions, while managing brand voice and community engagement.

Social Media Manager at Circa 91 Agency

January 1, 2016 - January 1, 2019

Developed, created, and scheduled daily content across Instagram, Twitter, and Facebook for agency and client accounts. Revitalized brand voice and tone aligned with music releases, programming, and sponsorships. Launched original social-first programming to increase engagement and platform performance, and planned/optimized paid advertising on Facebook and Instagram for notable clients including Adidas, Glossier, K-Swiss, Ethika, and Warrior Lifestyle Program.