Devdas Prajapati

Brandtech Group Lead and scale a GenAI creative practice delivering end-to-end brand solutions from strategy to execution. Architected AI-driven creative workflows to accelerate production and elevate output quality. Drove measurable ROI through GenAI pilots, reducing production timelines and increasing creative content scalability with Pencil AI tools. Translated GenAI capabilities into commercially viable, brand-led solutions across health, pharma, FMCG, and tech sectors. Collaborated with product, data, and engineering to build scalable AI-native creative frameworks and toolkits including personalised AI agents, workspaces, etc. Established prompt engineering standards, and brand-safe AI systems for consistent output. Spearheaded thought leadership and new business growth through GenAI innovation and strategic storytelling.

Built and managed a distributed global creative team spanning Latin America, South Africa, Greater Asia, and Central Asia, ensuring cohesive brand standards and creative excellence across territories for Solventum. Led integrated campaign creative for Solventum (global health & medical technology brand), E.ON Energy UK, and Reckitt UK (Durex & Finish), delivering compliant, culturally nuanced creative across regulated industries. Directed the full creative lifecycle—strategy, concept, design, motion, and delivery—across digital, OOH, and print for health/pharma and energy sectors with strict regulatory requirements.

Led creative direction for BYJU'S × FIFA Qatar 2022 integrated campaign and ICC T20 × BYJU'S digital campaigns; owned the end-to-end visual identity and look-and-feel system for BYJU'S digital campaigns globally; collaborated with marketing, product, and analytics to optimize performance and messaging.