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I’ve built and led creative teams across the globe, turning ambitious ideas into visuals that resonate. I thrive at the crossroads of AI, advertising, and brand storytelling, delivering cohesive campaigns across digital, print, and out-of-home mediums. With over 11 years of experience, I’ve steered high-profile global activations for health tech, energy, automotive, and edtech brands. I’m passionate about scalable GenAI workflows, brand-safe design systems, and mentoring teams to produce high-quality work on tight timelines.…I’ve built and led creative teams across the globe, turning ambitious ideas into visuals that resonate. I thrive at the crossroads of AI, advertising, and brand storytelling, delivering cohesive campaigns across digital, print, and out-of-home mediums. With over 11 years of experience, I’ve steered high-profile global activations for health tech, energy, automotive, and edtech brands. I’m passionate about scalable GenAI workflows, brand-safe design systems, and mentoring teams to produce high-quality work on tight timelines.

Devdas Prajapati

Creative Director, Art Director, Brand Designer, +3

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I’ve built and led creative teams across the globe, turning ambitious ideas into visuals that resonate. I thrive at the crossroads of AI, advertising, and brand storytelling, delivering cohesive campaigns across digital, print, and out-of-home mediums. With over 11 years of experience, I’ve steered high-profile global activations for health tech, energy, automotive, and edtech brands. I’m passionate about scalable GenAI workflows, brand-safe design systems, and mentoring teams to produce high-quality work on tight timelines.…I’ve built and led creative teams across the globe, turning ambitious ideas into visuals that resonate. I thrive at the crossroads of AI, advertising, and brand storytelling, delivering cohesive campaigns across digital, print, and out-of-home mediums. With over 11 years of experience, I’ve steered high-profile global activations for health tech, energy, automotive, and edtech brands. I’m passionate about scalable GenAI workflows, brand-safe design systems, and mentoring teams to produce high-quality work on tight timelines.

Next availability:

May 19, 2026

Mumbai, India

I’ve built and led creative teams across the globe, turning ambitious ideas into visuals that resonate. I thrive at the crossroads of AI, advertising, and brand storytelling, delivering cohesive campaigns across digital, print, and out-of-home mediums.

With over 11 years of experience, I’ve steered high-profile global activations for health tech, energy, automotive, and edtech brands. I’m passionate about scalable GenAI workflows, brand-safe design systems, and mentoring teams to produce high-quality work on tight timelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Lead (Global Design Team) at 3M-Solventum Global

November 1, 2023 - January 31, 2026

Built and managed a distributed global creative team spanning Latin America, South Africa, Greater Asia, and Central Asia, ensuring cohesive brand standards and creative excellence across territories for Solventum. Led integrated campaign creative for Solventum (global health & medical technology brand), E.ON Energy UK, and Reckitt UK (Durex & Finish), delivering compliant, culturally nuanced creative across regulated industries. Directed the full creative lifecycle—strategy, concept, design, motion, and delivery—across digital, OOH, and print for health/pharma and energy sectors with strict regulatory requirements.

GenAI Creative Lead at Brandtech Group

February 1, 2026 - Present

Brandtech Group Lead and scale a GenAI creative practice delivering end-to-end brand solutions from strategy to execution. Architected AI-driven creative workflows to accelerate production and elevate output quality. Drove measurable ROI through GenAI pilots, reducing production timelines and increasing creative content scalability with Pencil AI tools. Translated GenAI capabilities into commercially viable, brand-led solutions across health, pharma, FMCG, and tech sectors. Collaborated with product, data, and engineering to build scalable AI-native creative frameworks and toolkits including personalised AI agents, workspaces, etc. Established prompt engineering standards, and brand-safe AI systems for consistent output. Spearheaded thought leadership and new business growth through GenAI innovation and strategic storytelling.

Art Director at Mercedes-Benz (Publicis Emil)

October 1, 2018 - December 31, 2021

Conceptualised and art-directed Mercedes-Benz global campaign visuals (2019), including LuxeDrive 2019 campaign, F1 digital campaign, and festive activation series across APAC and MENA. Led brand and dealership identity work for DIMO Sri Lanka, developing a comprehensive visual system and customer journey touchpoints across print, digital, and environmental media. Managed creative delivery across multiple simultaneous campaigns with zero-defect standards consistent with Mercedes-Benz's premium global brand positioning. Implemented creative operations processes and quality-control checkpoints to improve on-time delivery and reduce revision cycles.

Creative Manager - Brand & Strategy at BYJU'S

March 1, 2022 - November 1, 2023

Led creative direction for BYJU'S × FIFA Qatar 2022 integrated campaign – one of the brand's highest-profile global sponsorship activations, spanning digital, OOH & social. ICC T20 × BYJU'S – Directed the global design team for ICC T20 × BYJU'S digital campaigns, managing creative across markets with tight production deadlines and regulatory sensitivities. Owned the end-to-end visual identity and look-and-feel system for BYJU'S digital campaigns globally, ensuring brand consistency across diverse audience segments and platforms. Collaborated with marketing, product, and analytics teams to develop performance-driven creatives, informing design decisions with A/B testing and campaign metrics.

Art Director / Visualiser at BYJU'S (Online Learning Portal)

June 1, 2016 - September 1, 2018

Art-directed integrated campaign for Intel India; produced motion design content for 'Blink-To-Speak' by Asha Ek Hope Foundation – a high-impact social and product campaign raising awareness for ALS patients, recognised Globally. Visual development for Airbnb India's 'Live There' campaign, producing localized assets that captured the brand's community-driven philosophy. Delivered digital campaign creative for Mastercard India, supporting business campaigns with strategic visual communication.

Art Director at Mercedes-Benz

October 1, 2018 - December 31, 2021

Conceptualised and art-directed Mercedes-Benz global campaign visuals (2019); LuxeDrive 2019; F1 digital campaign; and festive activation series across APAC and MENA. Led brand and dealership identity work for DIMO Sri Lanka and managed multiple campaigns with zero-defect standards for premium branding.

Creative Manager - Brand & Strategy at BYJU’S

March 1, 2022 - November 30, 2023

Led creative direction for BYJU'S × FIFA Qatar 2022 integrated campaign and ICC T20 × BYJU'S digital campaigns; owned the end-to-end visual identity and look-and-feel system for BYJU'S digital campaigns globally; collaborated with marketing, product, and analytics to optimize performance and messaging.

Art Director/ Visualiser at BYJU’S

June 1, 2016 - September 30, 2018

Art-directed integrated campaigns for Intel India; produced motion content for social campaigns (Blink-To-Speak); contributed to Airbnb India's 'Live There' campaign and Mastercard India campaigns with strategic visual communication.