Creative Director and NFT/graphic product professional leading end-to-end brand, character, and UX/UI systems using AI-driven workflows. Experienced in Web3 gaming product development, high-impact social/PR campaigns, investor-ready decks, and multi-market creative execution. Previously led design and creative strategy across multiple Web3 brands and events, managed global agencies/freelancers, and built design systems, mascots, and NFT collections to drive community engagement and engagement growth.

Devika Tomar

Creative Director and NFT/graphic product professional leading end-to-end brand, character, and UX/UI systems using AI-driven workflows. Experienced in Web3 gaming product development, high-impact social/PR campaigns, investor-ready decks, and multi-market creative execution. Previously led design and creative strategy across multiple Web3 brands and events, managed global agencies/freelancers, and built design systems, mascots, and NFT collections to drive community engagement and engagement growth.

Available to hire

Creative Director and NFT/graphic product professional leading end-to-end brand, character, and UX/UI systems using AI-driven workflows. Experienced in Web3 gaming product development, high-impact social/PR campaigns, investor-ready decks, and multi-market creative execution.

Previously led design and creative strategy across multiple Web3 brands and events, managed global agencies/freelancers, and built design systems, mascots, and NFT collections to drive community engagement and engagement growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Creative Director / NFT Artist / Founder / Graphic Designer at The Last Strip
September 1, 2023 - September 1, 2025
Led end-to-end brand and product development for a Web3 gaming initiative, defining visual identity and core character systems using AI-driven tools. Designed and prototyped a high-retention, tap-to-earn mobile game while building detailed Figma wireframes to optimize UX and user flow. Oversaw multi-platform content and creative execution to ensure consistent brand storytelling, directing social media and email marketing strategy and shaping tone and overall communication. Coordinated Strip Chain work by aligning brand vision with execution, leading design for a 1,000-piece NFT collection that boosted community engagement. Directed international roadshows across Turkey, Hong Kong, and Malaysia, managing end-to-end event branding and creative production. Enhanced ICO onboarding via investor-ready pitch deck checks, investor UI/UX guidance, and global agency/freelancer management to deliver cohesive high-impact marketing campaigns.
Lead Creative (Brand / Design / PR) at Strip Chain
January 1, 2023 - September 1, 2025
Aligned brand vision with execution by leading the design of a 1,000-piece NFT collection that boosted community engagement. Directed international roadshows across Turkey, Hong Kong, and Malaysia with end-to-end event branding and creative production. Enhanced ICO onboarding via sales guide UI/UX, investor-ready pitch decks, and coordination of global agencies and freelancers to deliver cohesive, high-impact marketing campaigns.
Creative Director / NFT Artist / Founder at The Last Strip
January 1, 2023 - September 1, 2025
Led end-to-end brand and product development for a Web3 gaming initiative, defining visual identity and core character systems using AI-driven tools. Designed and prototyped a high-retention, tap-to-earn mobile game, including detailed Figma wireframes to optimize UX and user flow. Oversaw multi-platform content and creative execution to maintain consistent brand storytelling. Directed social media and email marketing strategy, shaping tone of voice and overall communications. Built and managed brand systems and character workflows, with investor and user-oriented product presentation.
Silent Protocol Creative & Marketing Lead at Silent Protocol
October 1, 2022 - July 1, 2025
Owned end-to-end creative and marketing strategy for multiple brands under SRL-TLS, driving a 366% increase in Twitter engagement through high-impact social content and campaigns. Managed multiple PR agencies to secure top-tier media coverage, produced investor-focused pitch deck checks, and maintained strong brand consistency across platforms. Built and led a design team, developed a brand mascot, and delivered a 10,000-NFT collection to boost community engagement. Executed gamified campaigns to increase Discord activity and established PR contingency frameworks to protect brand reputation.
Creative Research Lab Lead at Silent Research Labs (SRTL-TSL, Strip Chain, Silent Protocol)
October 1, 2022 - July 1, 2025
Managed multiple brands within SRTL, including Strip Chain and Silent Protocol. Led creative direction and brand execution to support ongoing marketing, product/collection storytelling, and campaign output.
Creative & Marketing Lead at Silent Protocol
October 1, 2022 - July 1, 2025
Owned end-to-end creative and marketing strategy, driving a 366% increase in Twitter engagement through high-impact social content and campaigns. Managed multiple PR agencies to secure top-tier media coverage, producing investor-focused pitch decks and maintaining brand consistency across platforms. Built and led a design team; developed a brand mascot and executed a 10,000-NFT collection to boost community engagement. Ran gamified campaigns to increase Discord activity and established PR contingency frameworks to protect brand reputation.
Founder / NFT Project Lead at Con NFT (Guardians of Aesthetic Devis)
July 1, 2022 - August 1, 2022
Created a 99-piece NFT project blending generative and hand-drawn spirit-inspired art. Led community building alongside AMAs and investor outreach.
NFT Project Lead / Artist at Con NFT
July 1, 2022 - August 1, 2022
Created Guardians of Aesthetic Devi, a 99-piece NFT project blending generative and hand-drawn art inspired by spirituality. Led community building and supported investor/outreach activities.
Freelance Designer at Various fashion/media brands
January 1, 2019 - January 1, 2022
Collaborated with brands including House of Masab, Hilti India, Design Impact Movement by Titan, Urban Company, and Shankar Mahadevan to deliver sustainable design solutions, 2D visuals, and digital assets across fashion and media.
Freelance Designer / Brand Visuals
January 1, 2019 - January 1, 2022
Collaborated with fashion and media brands including House of Masab and others to deliver sustainable design solutions, 2D visuals, and digital assets across fashion and media.
Creative Director at House of Tomar
January 1, 2019 - January 1, 2022
Directed campaigns and trend-led fashion visuals, and led PR campaigns featuring 50+ influencers. Secured press coverage including Times of India, Cosmopolitan India, and Harper’s Bazaar.

Education

BA (Hons.) Fashion Design at Pearl Academy, Delhi
January 1, 2015 - January 1, 2019
Google UX Design Certificate at Google
January 1, 2026 - January 1, 2026
Courseera: How To Master NFTs / How To Launch an NFT Project at Nas Academy
January 11, 2030 - July 8, 2026
BA (Hons.) Fashion Design at Pearl Academy, Delhi
January 1, 2015 - January 1, 2019
Google UX Design Certificate at Coursera
January 1, 2026 - July 8, 2026

Qualifications

How to Launch an NFT Project
January 11, 2030 - July 8, 2026
How to Master NFTs
January 11, 2030 - July 8, 2026
How to Launch an NFT Project
January 11, 2030 - July 8, 2026

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Education, Financial Services, Other