Creative leader with fifteen years across advertising, gaming and startups. I've built campaigns, brands, game worlds and creative teams, turning strategy and craft into work people actually want. At the leadership level, I step in at pitch or campaign scale (NCD/CCO network), strengthen the team, and deliver integrated outcomes across brand, video, community and IP. I’ve led teams through high-stakes launches, from pre-registration growth and community building in games to award-winning festive and retail marketing.…

Devin Kewlani

Creative leader with fifteen years across advertising, gaming and startups. I've built campaigns, brands, game worlds and creative teams, turning strategy and craft into work people actually want. At the leadership level, I step in at pitch or campaign scale (NCD/CCO network), strengthen the team, and deliver integrated outcomes across brand, video, community and IP. I’ve led teams through high-stakes launches, from pre-registration growth and community building in games to award-winning festive and retail marketing.…

Available to hire

Creative leader with fifteen years across advertising, gaming and startups. I’ve built campaigns, brands, game worlds and creative teams, turning strategy and craft into work people actually want.

At the leadership level, I step in at pitch or campaign scale (NCD/CCO network), strengthen the team, and deliver integrated outcomes across brand, video, community and IP. I’ve led teams through high-stakes launches, from pre-registration growth and community building in games to award-winning festive and retail marketing.

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Work Experience

Creative Permalancer at Saatchi Propagate (Publicis Groupe)
October 1, 2024 - Present
Senior creative network permalancer for high-stakes pitches and campaigns across verticals. Created the campaign film "Festivities Begin at Linen Club" for retail festive marketing, winning Gold (Best Use of Festive Marketing at e4m 2025), Silver (Best Use of Video at RetailEX 2026), and Bronze (Best Use of Marketing at Effie 2026). Works across brands/clients including Audi, Škoda, Netflix, JioStar, Diageo, Nivea, Gillette, Malabar Gold, NSE, SEBI and AMFI.
Creative Permalancer at Saatchi Propagate (Publicis Groupe)
October 1, 2024 - Present
Senior creative network permalancer for high-stakes pitches and campaigns across verticals. Created the campaign film "Festivities Begin at Linen Club" for retail festive marketing, winning Gold (Best Use of Festive Marketing at e4m 2025), Silver (Best Use of Video at RetailEX 2026), and Bronze (Best Use of Marketing at Effie 2026). Works across brands/clients including Audi, Škoda, Netflix, JioStar, Diageo, Nivea, Gillette, Malabar Gold, NSE, SEBI and AMFI.
Advisory & Independent DevX Co-Labs Founder at DevX Co-Labs
January 1, 2024 - Present
Brand and campaign strategy, gaming and IP work, and creative advisory for early-stage teams.
JXWA Asia Consultant at JXWA
January 1, 2023 - January 1, 2025
Creative and marketing consulting on regional briefs.
Mavici AI Creative Advisor at Mavici AI
January 1, 2023 - January 1, 2025
Positioning, narrative and user journey for an AI marketing co-pilot.
AVP Creative at SuperGaming
August 1, 2021 - August 1, 2024
Led creative and marketing across a portfolio that passed 150M downloads, including MaskGun, Silly Royale and Battle Stars. Built the pre-launch brand and marketing for Indus Battle Royale: drove 25M pre-registrations and earned IGDC Game of the Year before launch, on marketing efforts. Grew the largest and most active Discord community for any Indian game and led business conversations with CXOs and brand partners.
Brahmas Sports Consultant & Content Creator at Brahmas Sports
January 1, 2021 - Present
Social media strategy and content for Absolut-E Gaming. Co-hosted Twisted Fantasy League.
Gain On Advisor at Gain On
January 1, 2021 - January 1, 2024
Advised the CEO and his office on new product offerings, growth and marketing.
Atomic Advisor & Mentor (Gurugram) at Atomic Advisor & Mentor
January 1, 2021 - Present
Creative output, new business pitches, organizational growth, and mentoring for the leadership team.
National Creative Director at FoxyMoron / Zoo Media
March 1, 2011 - March 1, 2018
Built and led a 50-person creative team across Mumbai, Gurugram and Bengaluru, growing from trainee to founding member of the creative and strategy practice. Led campaigns for Maybelline New York, L'Oréal Paris, Garnier, Cadbury, Castrol, Motorola, HBO, Heinz, P&G, Lipton and Aditya Birla Capital. Notable: Aditya Birla Capital "One Money" won three Golds at the Maddies for Mobile Advertising, Mobile Audio and Best Use of Mobile Customer Engagement. Established the agency's first creative strategy vertical and shaped digital-first advertising playbooks in India.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Gaming, Consumer Goods, Financial Services, Professional Services, Software & Internet