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I am Dexter Washington, founder and lead UX/UI designer focused on scalable UI & Web experience design, Webflow development, and design systems. I have 9+ years of experience specializing in Webflow, Figma, and coded design systems, leading cross-functional teams to deliver measurable improvements in usability and conversions. I have directed high-traffic web initiatives tied to major ad placements on Fox and Hulu and I’ve designed an AI interface for chat experiences. I’m passionate about mentoring design teams, building data-driven design ops, and creating scalable design systems that empower enterprises and startups alike. In my recent roles at Juniper Networks and Crafted Studios, I’ve delivered end-to-end web experiences, unified design across large product suites, and accelerated delivery timelines through systemized practices.…I am Dexter Washington, founder and lead UX/UI designer focused on scalable UI & Web experience design, Webflow development, and design systems. I have 9+ years of experience specializing in Webflow, Figma, and coded design systems, leading cross-functional teams to deliver measurable improvements in usability and conversions. I have directed high-traffic web initiatives tied to major ad placements on Fox and Hulu and I’ve designed an AI interface for chat experiences. I’m passionate about mentoring design teams, building data-driven design ops, and creating scalable design systems that empower enterprises and startups alike. In my recent roles at Juniper Networks and Crafted Studios, I’ve delivered end-to-end web experiences, unified design across large product suites, and accelerated delivery timelines through systemized practices.

Dexter Washington

UX Designer, UI Designer, Product Designer, +2

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I am Dexter Washington, founder and lead UX/UI designer focused on scalable UI & Web experience design, Webflow development, and design systems. I have 9+ years of experience specializing in Webflow, Figma, and coded design systems, leading cross-functional teams to deliver measurable improvements in usability and conversions. I have directed high-traffic web initiatives tied to major ad placements on Fox and Hulu and I’ve designed an AI interface for chat experiences. I’m passionate about mentoring design teams, building data-driven design ops, and creating scalable design systems that empower enterprises and startups alike. In my recent roles at Juniper Networks and Crafted Studios, I’ve delivered end-to-end web experiences, unified design across large product suites, and accelerated delivery timelines through systemized practices.…I am Dexter Washington, founder and lead UX/UI designer focused on scalable UI & Web experience design, Webflow development, and design systems. I have 9+ years of experience specializing in Webflow, Figma, and coded design systems, leading cross-functional teams to deliver measurable improvements in usability and conversions. I have directed high-traffic web initiatives tied to major ad placements on Fox and Hulu and I’ve designed an AI interface for chat experiences. I’m passionate about mentoring design teams, building data-driven design ops, and creating scalable design systems that empower enterprises and startups alike. In my recent roles at Juniper Networks and Crafted Studios, I’ve delivered end-to-end web experiences, unified design across large product suites, and accelerated delivery timelines through systemized practices.

Available to hire

I am Dexter Washington, founder and lead UX/UI designer focused on scalable UI & Web experience design, Webflow development, and design systems. I have 9+ years of experience specializing in Webflow, Figma, and coded design systems, leading cross-functional teams to deliver measurable improvements in usability and conversions. I have directed high-traffic web initiatives tied to major ad placements on Fox and Hulu and I’ve designed an AI interface for chat experiences.

I’m passionate about mentoring design teams, building data-driven design ops, and creating scalable design systems that empower enterprises and startups alike. In my recent roles at Juniper Networks and Crafted Studios, I’ve delivered end-to-end web experiences, unified design across large product suites, and accelerated delivery timelines through systemized practices.

Skills

Webflow

Experience Level

Webflow

Expert

Language

English

Fluent

Work Experience

Lead UX/UI Web Designer at Juniper Networks

December 1, 2023 - Present

Led end-to-end UX and UI initiatives for Juniper’s enterprise web ecosystem, partnering with engineering and marketing teams to improve design quality, performance, and scalability. Built and implemented a comprehensive design system and component library from the ground up, enabling consistent and efficient design across all marketing and product pages. Created new web pages and collaborated with developers for efficient handoff and implementation. Formulated and launched a global header and footer navigation system, improving accessibility, usability, and brand consistency across Juniper.com. Crafted campaign web pages for Juniper’s F1 partnership with Aston Martin and the AI Native NOW campaign featuring Christina Hendricks, highlighting AI-driven technology and storytelling. Led UX research and prototyping for Juniper’s AI Chat Experience, delivering a high-fidelity interactive prototype. Partnered with development teams to streamline handoffs and maintain design fidelity acr

Founder & Lead UX/UI Designer at Crafted Studios

June 1, 2021 - Present

Founded and lead an award-winning design studio specializing in UX/UI design and Webflow development for startups and enterprises worldwide. Designed and developed full-cycle web experiences for clients including Yahoo, JetBlue Ventures, Zest AI, FalconX, Allegiant Airlines, Delta, and Mom’s Meals, balancing creativity with performance and usability. Built scalable design systems and component-based workflows to elevate design consistency and accelerate client project delivery. Managed a multidisciplinary design and development team, overseeing user research, wireframes, prototypes, and stakeholder presentations. Implemented PM methodologies to streamline project delivery and refine design-to-dev handoff times. Delivered end-to-end web experiences, from user research and wireframes to final Webflow development. Results: Launched 50+ client websites across SaaS, aviation, and fintech sectors; increased conversion rates by 15–30%; and reduced design-to-development timelines by 20% th

Design Lead at FalconX

August 1, 2021 - December 1, 2022

Directed UX/UI strategy for FalconX, a leading institutional crypto trading platform, overseeing the design of web and marketing experiences that supported product growth. Designed web journeys and landing experiences converting national press coverage into measurable sign-ups. Collaborated with engineering and marketing teams to unify design across FalconX’s product suite. Led creative direction for feature rollouts and brand refresh initiatives. Optimized design-to-development workflows, improving communication and efficiency between teams.

Lead User Interface Designer at Lever

June 1, 2021 - September 1, 2022

Collaborated with product managers, engineers, and marketing teams to design modern, user-friendly career board experiences for Lever’s enterprise clients in the talent acquisition and recruiting space. Designed a front-end interface for Lever’s API-powered career web applications, collaborating with engineers to ensure seamless data flow, performance, and usability across enterprise client sites. Collaborated with cross-functional teams to redesign client career board experiences for Mom’s Meals, Allegiant Airlines, and Delta—improving candidate usability and visual consistency across platforms. Worked in Agile environments to deliver feature-ready mockups and interaction prototypes. Conducted usability testing and design reviews to ensure accessibility, performance, and brand alignment for each client. Directed cross-functional teams to improve the end-to-end candidate journey, reducing drop-off rates.

Web Specialist at Bearly Marketing

September 1, 2019 - February 1, 2021

Collaborated with marketing teams to design and optimize high-converting landing pages for SaaS clients. Focused on user acquisition, data analysis, and A/B testing to enhance engagement and drive measurable growth. Crafted responsive landing pages aligned with brand guidelines and marketing goals. Conducted user and competitor research to inform page structure, layout, and messaging. Applied SEO best practices and A/B testing to improve visibility and conversion rates. Managed A/B testing cycles to validate hypotheses and optimize key interaction points. Partnered with developers and marketers to ensure technical quality and creative alignment. Monitored analytics to identify performance gaps and continuously refine the user journey. Results: Increased lead generation by 18% across multiple campaigns.