Available to hire
Creative director and graphic designer with 20+ years of experience leading brand evolution, visual storytelling, and design across diverse global industries. I specialize in brand identity, graphic design, creative direction, and art direction, bringing a strategic eye and hands-on approach to every project. My work spans premier hospitality brands including Marriott, Westin, Sheraton, and Hyatt Vacation Clubs, where I worked with large scale creative systems across global markets. I thrive in fast moving environments, bring structure to complex creative challenges, and know how to pitch and sell creative vision to C suite stakeholders and creative partners alike.
Experience Level
Expert
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Intermediate
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Beginner
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Senior Art Director at Marriott Vacations Worldwide
January 1, 2006 - January 1, 2026Oversaw creative strategies for resort operations, ensuring brand consistency and a cohesive global visual identity across 90+ resorts in 55 destinations. Directed end-to-end visual identity and creative strategy from concept through execution, partnering with cross-functional teams to develop upscale, brand-compliant designs supporting business objectives. Approved proofs from designers and printers to ensure quality and adherence to brand standards. Led major initiatives including the Pizza Cucina brand launch and the standardization of mobile-ordering visual identity across Marriott, Sheraton, Westin, and Hyatt portfolios using unified template architecture. Improved speed-to-market through automation with a print vendor backend system that enabled resorts to use brand-aligned collateral on demand.
Freelance Graphic & Web Designer/Developer
January 1, 2000 - PresentDirected brand, design, and marketing operations for a varied freelance portfolio, providing end-to-end creative and web development strategy. Managed projects from concept through deployment for hospitality, real estate, and retail clients while maintaining brand alignment and technical precision. Integrated content strategy and SEO for digital visibility, ensured UX/UI usability and brand consistency, and coordinated backend development collaborations to deliver functional, on-target websites and digital systems.
Education
Graphic Design at Valencia College
August 3, 1998 - August 17, 2001Associate in Arts (A.A.), General Education at Valencia College
November 30, 0002 - August 17, 2026Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Education, Real Estate & Construction, Retail, Professional Services, Consumer Goods, Government, Non-Profit Organization, Software & Internet, Gaming
Experience Level
Expert
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Intermediate
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Beginner
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