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Hi, I'm Dia Firdaus, a growth-focused B2B marketing professional with over 10 years of experience in cybersecurity, SaaS, finance, and non-profit sectors. I specialize in increasing qualified leads, managing global campaigns, and handling the entire digital funnel from automation to paid social, events, and content. My approach combines strategic planning with hands-on execution, leveraging a strong understanding of modern Martech tools. I love collaborating cross-functionally to align sales, product, and content messaging and continuously optimize campaigns to deliver results. Whether it's launching webinar programs or driving social media engagement, I am passionate about connecting brands with their audiences in meaningful and measurable ways.…Hi, I'm Dia Firdaus, a growth-focused B2B marketing professional with over 10 years of experience in cybersecurity, SaaS, finance, and non-profit sectors. I specialize in increasing qualified leads, managing global campaigns, and handling the entire digital funnel from automation to paid social, events, and content. My approach combines strategic planning with hands-on execution, leveraging a strong understanding of modern Martech tools. I love collaborating cross-functionally to align sales, product, and content messaging and continuously optimize campaigns to deliver results. Whether it's launching webinar programs or driving social media engagement, I am passionate about connecting brands with their audiences in meaningful and measurable ways.

Syeda “Dia” Firdaus

Marketing Strategist, Digital Marketer, Marketing Automation Specialist, +2

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Hi, I'm Dia Firdaus, a growth-focused B2B marketing professional with over 10 years of experience in cybersecurity, SaaS, finance, and non-profit sectors. I specialize in increasing qualified leads, managing global campaigns, and handling the entire digital funnel from automation to paid social, events, and content. My approach combines strategic planning with hands-on execution, leveraging a strong understanding of modern Martech tools. I love collaborating cross-functionally to align sales, product, and content messaging and continuously optimize campaigns to deliver results. Whether it's launching webinar programs or driving social media engagement, I am passionate about connecting brands with their audiences in meaningful and measurable ways.…Hi, I'm Dia Firdaus, a growth-focused B2B marketing professional with over 10 years of experience in cybersecurity, SaaS, finance, and non-profit sectors. I specialize in increasing qualified leads, managing global campaigns, and handling the entire digital funnel from automation to paid social, events, and content. My approach combines strategic planning with hands-on execution, leveraging a strong understanding of modern Martech tools. I love collaborating cross-functionally to align sales, product, and content messaging and continuously optimize campaigns to deliver results. Whether it's launching webinar programs or driving social media engagement, I am passionate about connecting brands with their audiences in meaningful and measurable ways.

Available to hire

Hi, I’m Dia Firdaus, a growth-focused B2B marketing professional with over 10 years of experience in cybersecurity, SaaS, finance, and non-profit sectors. I specialize in increasing qualified leads, managing global campaigns, and handling the entire digital funnel from automation to paid social, events, and content. My approach combines strategic planning with hands-on execution, leveraging a strong understanding of modern Martech tools.

I love collaborating cross-functionally to align sales, product, and content messaging and continuously optimize campaigns to deliver results. Whether it’s launching webinar programs or driving social media engagement, I am passionate about connecting brands with their audiences in meaningful and measurable ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Global Marketing Manager at VIPRE Security Group

December 31, 2024 - July 18, 2025

Developed and executed global event and demand generation strategy across NAM and EMEA. Boosted qualified lead volume by 35% by embedding events into digital campaigns aligned with SDR follow-up. Spearheaded structured webinar program with 500+ registrants and 165 attendees (33% attendance rate). Drove G2 peer-review growth by 20+ reviews across three products, boosting visibility and SEO rankings. Led LinkedIn ad strategy, created copy, refined targeting, and optimized campaign performance. Supported partner-led and ABM campaigns via co-branded content and managed global partner portal. Owned Pardot email workflows including building segments, automation, A/B tests, and reports. Created campaign graphics and social assets using Adobe Express and Photoshop. Managed and optimized social channels (LinkedIn, Twitter), improving engagement and brand visibility. Delivered sales enablement assets and collaborated cross-functionally with sales, product, and content teams to align messaging fo

Sr. Marketing Manager at ID Agent

February 28, 2023 - July 18, 2025

Drove marketing campaigns across NAM, EMEA, and APAC including webinars, digital ads, and regional content. Increased webinar attendance by 30% via optimized email, paid, and social campaigns. Designed and deployed Marketo email nurtures integrated with Salesforce for MQL conversion. Led product launches and virtual conferences aligned with GTM strategy. Collaborated with sales, content, and regional teams to ensure message consistency and local resonance.

Marketing & CRM Manager at ALM First Financial Advisors

August 31, 2018 - July 18, 2025

Planned and executed company-wide events ensuring smooth delivery and positive attendee feedback. Developed event content and collateral including presentations, digital and print ads, and sales enablement materials. Led Salesforce CRM adoption and training, improving marketing operations and sales coordination. Aligned branding and messaging collaborating with business development and client relations.

Marketing Specialist at Austin Capital

February 28, 2016 - July 18, 2025

Executed targeted email campaigns using HubSpot driving improved engagement and lead generation. Created branded materials using Adobe Creative Suite and managed web content updates via CMS (Ektron). Used Salesforce to track campaign performance and uncover actionable insights.