Hi, I'm Darja Gerova, a multidisciplinary creative with 10+ years’ experience across creative direction, visual storytelling, content production, and luxury fashion environments. I love developing imaginative concepts, stage and performance looks, and experimental visuals, and I manage full creative processes from ideation to delivery. I also consult with artists and brands on campaigns, visual strategy, and narrative development to produce cohesive, impactful content. I’m passionate about innovation, sustainability, and applying creative thinking across diverse sectors. My strengths include concept development, styling, creative direction, content creation, editing, visual research, communication, problem-solving, and project coordination, all aimed at delivering exceptional client experiences.

DARJA GEROVA

Hi, I'm Darja Gerova, a multidisciplinary creative with 10+ years’ experience across creative direction, visual storytelling, content production, and luxury fashion environments. I love developing imaginative concepts, stage and performance looks, and experimental visuals, and I manage full creative processes from ideation to delivery. I also consult with artists and brands on campaigns, visual strategy, and narrative development to produce cohesive, impactful content. I’m passionate about innovation, sustainability, and applying creative thinking across diverse sectors. My strengths include concept development, styling, creative direction, content creation, editing, visual research, communication, problem-solving, and project coordination, all aimed at delivering exceptional client experiences.

Available to hire

Hi, I’m Darja Gerova, a multidisciplinary creative with 10+ years’ experience across creative direction, visual storytelling, content production, and luxury fashion environments. I love developing imaginative concepts, stage and performance looks, and experimental visuals, and I manage full creative processes from ideation to delivery. I also consult with artists and brands on campaigns, visual strategy, and narrative development to produce cohesive, impactful content.

I’m passionate about innovation, sustainability, and applying creative thinking across diverse sectors. My strengths include concept development, styling, creative direction, content creation, editing, visual research, communication, problem-solving, and project coordination, all aimed at delivering exceptional client experiences.

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Language

English
Fluent

Work Experience

Fashion Designer & Maker at Freelance
January 1, 2022 - Present
Creating bespoke stage wear and fantasy-inspired garments for performers and productions. Managed full design-to-delivery process and consulted artists/brands on visual concepts and campaigns.
Content Maker & Editor at Various Small Businesses
January 1, 2020 - Present
Produced and edited photo/video content for small brands to support visual storytelling, campaigns, and social media strategy.
Creative Lead at Breakthrough Social Enterprise
January 1, 2024 - January 1, 2025
Directed visual content, branding, and community-focused creative projects across digital platforms and in-person events for a purpose-led AI education organisation serving underserved communities.
Sales Associate at Selfridges, Designer Studio
January 1, 2017 - January 1, 2023
Provided luxury customer service, styling support, and merchandising within a high-end retail environment.

Education

BA (Hons) Fashion / Apparel Design at London Metropolitan University
January 1, 2016 - January 1, 2019
Digital Skills Bootcamp Software & Digital Skills Pre-Apprenticeship at Department for Education UK
March 1, 2024 - April 1, 2024

Qualifications

Digital Skills Bootcamp - Software & Digital Skills Pre-Apprenticeship
March 1, 2024 - April 1, 2024

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet