Available to hire
I’m Dhairya Rajput, a digital marketing and data strategist based in Toulouse, France. I specialize in paid media, SEO, and performance optimization, leveraging Google Ads, Meta Ads, and advanced data tools like Python, SQL, and AI to maximize ROAS and drive measurable business growth.
I translate complex data into actionable strategies for cross-functional teams and key clients, building scalable campaigns and content strategies. I thrive on experimentation, A/B testing, and data visualization to inform decisions and continuous improvement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Jr. Business Analyst at Pioneer Media Labs
May 1, 2023 - May 1, 2023Reported weekly and monthly business metrics; managed social media scheduling on Meta and posting on LinkedIn; identified potential leads on Upwork and LinkedIn.
Marketing Executive & Designer at Hippie@Heart
December 1, 2023 - December 1, 2023Created designs using Canva Pro and Adobe Illustrator; researched CRM platforms (Pet Pooja, Nimble, SugarCRM); prepared locality-based competitive analyses and loyalty program strategy; produced social creatives and planned local audience campaigns to boost footfall.
Business Analyst at Viral Mint
July 1, 2024 - July 1, 2024Maintained daily Google Ads hygiene; optimized campaigns for ROAS; delivered daily/weekly/bi-weekly/monthly reports; coordinated with teams for launches; conducted keyword research and ad copy generation; deployed video and search campaigns; performed keyword discovery and negative keyword optimization; audited brand performance and presented a forthcoming monthly media plan with actionable insights.
Paid Search Specialist at ThinkWhy
November 1, 2024 - November 1, 2024Developed and managed Google Ads campaigns; conducted keyword research; ongoing optimization for performance and budget efficiency; set up conversion tracking with Google Tag Manager and Google Analytics; delivered detailed performance reports; managed product feeds in Google Merchant Center; executed full-funnel Google Ads strategies; conducted A/B tests on creatives and landing pages; collaborated with creative and client success teams; provided strategic recommendations to drive sales.
Social Media Manager at Mimopolitan
May 1, 2025 - May 1, 2025Coordinated daily with clients to ensure aligned execution; kept brands up-to-date with trends; developed strategies to increase social traction; engaged influencers with concept briefs; ran Meta ads for awareness and lead generation; created social calendars; leveraged SEO insights for trending keywords/hashtags; created moodboards and coordinated shoots with photographers.
Marketing Executive at IMS nHance – IMS Group
May 1, 2025 - November 1, 2025Significantly improved SERP visibility by executing technical SEO fixes (sitemap, indexing issues, URL loops) and optimizing page speed. Developed and implemented cluster-based content strategies; built and maintained WordPress backend with Google Analytics integration; applied STP (Segmentation, Targeting, Positioning) to expand the target audience and optimize campaign reach.
Social Media Manager at Mimopolitan
December 1, 2024 - May 1, 2025Drove efficiency and cost control by analyzing existing systems, identifying process gaps, and initiating process automation projects. Managed and optimized Meta advertising campaigns for brand awareness and high-volume lead generation. Conducted in-depth market trend and competitive analysis, translating findings into actionable reports for client strategy. Supported daily client coordination, managing workflow and deliverables to ensure efficient project execution.
Business Analyst at Viral Mint
December 1, 2023 - July 1, 2024Optimized campaigns daily to increase ROAS and maintain efficient ad spend across all channels. Launched successful Video and Search campaigns, using Dynamic Search Ads (DSA) and DV360 for comprehensive keyword research. Conducted brand audits, presented performance forecasts, and wrote high-converting ad copy for a portfolio of brands. Performed daily, weekly, and monthly performance reviews, using KPIs and data analysis to identify improvement areas using Excel and Power BI.
Marketing Executive & Designer at Hippie @ Heart
August 1, 2023 - December 1, 2023Designed marketing materials (posters, menus) using Adobe Illustrator and Canva Pro. Developed local-focused strategies to increase foot traffic based on competitive analysis and CRM platform research. Planned and organized PR and promotional events, managing products and interacting with clients and consumers.
Junior Business Analyst at Pioneer Media Labs
October 1, 2022 - May 1, 2023Managed social media planning on Meta and posting on LinkedIn. Monitored KPIs and performed daily, weekly, and monthly process reviews using operational reports. Acted as the main project liaison between clients and internal teams, providing operational support and project updates. Conducted competitive analyses and analyzed market trends to support strategic planning and business development. Identified and analyzed user needs, procedures, and processes for optimization to enhance efficiency.
Marketing Executive at IMS Group
May 1, 2025 - November 30, 2025Led marketing initiatives and design efforts; contributed to strategic planning and client-facing campaigns; collaborated with cross-functional teams to drive growth and brand consistency.
Marketing Executive at IMS nHance - IMS Group
May 1, 2025 - November 1, 2025Significantly improved SERP visibility by executing technical SEO fixes (sitemap, indexing errors, URL loops) and optimizing page speed. Developed cluster-based content strategies and utilized high-intent keywords, driving organic visibility and internal linking. Built and maintained WordPress website backends, integrating Google Analytics for performance measurement.
Education
Bachelor of Business Administration, Major in Marketing at Ahmedabad University, Ahmedabad
January 1, 2018 - January 1, 2022Senior Secondary at R.H. Kapadia School, Ahmedabad
January 1, 2016 - January 1, 2017Higher Secondary at R.H. Kapadia School, Ahmedabad
January 1, 2014 - January 1, 2015MSc. Data Science and AI at TBS Education
January 1, 2025 - March 19, 2026Bachelor’s Degree in Marketing at University of Ahmedabad
January 1, 2018 - January 1, 2022MSc in Data Science and AI at TBS Education
January 1, 2025 - March 19, 2026Bachelor’s Degree in Marketing at University of Ahmedabad
January 1, 2018 - January 1, 2022MSc in Data Science and AI at TBS Education
January 1, 2025 - March 19, 2026Bachelor’s Degree in Marketing at University of Ahmedabad
January 1, 2018 - January 1, 2022Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Data Analyst
We have the best data analyst experts on Twine. Hire a data analyst in Toulouse today.