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I'm a social media coordinator who grew up on the internet and takes it seriously as a craft. I create and edit short-form video content for TikTok and Instagram Reels, write captions, hooks, and scripts that match a brand's tone, and stay genuinely plugged into pop culture and emerging trends, not just tracking them but understanding why they work. I grew a brand's following by 221% organically and achieved a 20.3% Instagram engagement rate, over 6x the industry average, through consistent, platform-native content. I'm detail-oriented, collaborative, and comfortable managing community interactions daily while supporting broader campaign goals…I'm a social media coordinator who grew up on the internet and takes it seriously as a craft. I create and edit short-form video content for TikTok and Instagram Reels, write captions, hooks, and scripts that match a brand's tone, and stay genuinely plugged into pop culture and emerging trends, not just tracking them but understanding why they work. I grew a brand's following by 221% organically and achieved a 20.3% Instagram engagement rate, over 6x the industry average, through consistent, platform-native content. I'm detail-oriented, collaborative, and comfortable managing community interactions daily while supporting broader campaign goals

Dhanyaa Nagarajan

Digital Marketer, Marketing Strategist, Brand Strategist, +5

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I'm a social media coordinator who grew up on the internet and takes it seriously as a craft. I create and edit short-form video content for TikTok and Instagram Reels, write captions, hooks, and scripts that match a brand's tone, and stay genuinely plugged into pop culture and emerging trends, not just tracking them but understanding why they work. I grew a brand's following by 221% organically and achieved a 20.3% Instagram engagement rate, over 6x the industry average, through consistent, platform-native content. I'm detail-oriented, collaborative, and comfortable managing community interactions daily while supporting broader campaign goals…I'm a social media coordinator who grew up on the internet and takes it seriously as a craft. I create and edit short-form video content for TikTok and Instagram Reels, write captions, hooks, and scripts that match a brand's tone, and stay genuinely plugged into pop culture and emerging trends, not just tracking them but understanding why they work. I grew a brand's following by 221% organically and achieved a 20.3% Instagram engagement rate, over 6x the industry average, through consistent, platform-native content. I'm detail-oriented, collaborative, and comfortable managing community interactions daily while supporting broader campaign goals

Available to hire

I’m a social media coordinator who grew up on the internet and takes it seriously as a craft. I create and edit short-form video content for TikTok and Instagram Reels, write captions, hooks, and scripts that match a brand’s tone, and stay genuinely plugged into pop culture and emerging trends, not just tracking them but understanding why they work.

I grew a brand’s following by 221% organically and achieved a 20.3% Instagram engagement rate, over 6x the industry average, through consistent, platform-native content. I’m detail-oriented, collaborative, and comfortable managing community interactions daily while supporting broader campaign goals

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Digital Marketing Coordinator at AfroIdentity

November 24, 2025 - Present

AfroIdentity is a pre-launch marketplace platform built around African identity and community. I joined when the brand had no social media presence at all and built everything from scratch the channels, the content calendar, the publishing workflow, the visual identity, all of it. My day-to-day involves creating and editing short-form video for TikTok and Instagram Reels using CapCut and Canva, researching what's trending before it peaks, writing captions, scripts, and hooks that match the brand's tone, and keeping the community engaged across Instagram, TikTok, LinkedIn, and Facebook. I also handle all the analytics tracking performance weekly using Meta Analytics and TikTok Analytics and using what the data tells me to adjust what we create next. Within the first two weeks of launch I achieved a 20.3% Instagram engagement rate, which is over 6x the industry average, through organic content alone with zero paid spend. Building something from zero and watching it find its audience is genuinely the part of this work I enjoy most.

Social Media Coordinator at Dessert Treats

April 9, 2025 - March 26, 2026

Dessert Treats is a small food-based consumer brand I supported as the sole marketing contact. I took on the full function independently - strategy, content creation, scheduling, community management, paid campaigns, and post-campaign analysis. There was no team to hand things off to, which meant I had to be organized, stay on top of performance data, and make decisions quickly. On the organic side I grew the Instagram following by 221% over 8 months, taking the account from 135 to 433 followers by rebuilding the content approach from scratch. On the paid side I ran Meta campaigns that reached 50K+ users and generated 60K+ views per campaign period, contributing directly to a 20% increase in conversion-stage sales inquiries. I also managed creator and influencer outreach, handled product gifting logistics, and coordinated content approvals from brief to final delivery. The thing I learned most from this role is that consistency and audience relevance matter more than any single piece of content. Showing up regularly with content that actually fits the audience is what builds real growth.

Social Media Marketing Coordinator (Apprenticeship) at Joyful Parents

November 29, 2025 - March 8, 2026

Joyful Parents is a parenting and education-focused brand. I came in during a period of follower decline and inconsistent engagement, so the focus from the start was on rebuilding stability rather than chasing rapid growth. I managed community engagement daily across Instagram, Facebook, and Pinterest. I also coordinated creator partnerships from outreach through to content approval, making sure everything that went live met brand standards. The visual part for all three platforms are designed to follow the brand consistency and publishing everything on time based on the content calendar. The account achieved a 54% month-over-month increase in follows after I started, and content interactions went up 52.5% through consistent execution and deliberate format testing. The main thing this role reinforced for me is that recovery work is different from growth work and requires a different approach — consistency and audience trust first, growth follows after.

Sales & Marketing Operations Coordinator at Classic Petroleum

June 1, 2023 - November 29, 2024

Classic Petroleum is a lubricant oil and grease business operating in the automotive supply chain. I handled the marketing and sales operations function, which covered a wide range of work including campaign coordination, vendor communications, trade show logistics, performance reporting, and operational workflow management. I supported promotional campaigns and trade initiatives by developing branded materials and structured messaging, coordinated timelines and deliverables across internal teams and external partners, and managed digital asset folders and approval workflows to keep campaigns running consistently. I also built a structured performance reporting process that replaced ad hoc summaries with regular reports highlighting KPIs and optimization opportunities. During my time there, marketing campaigns contributed to 15% growth in new customer accounts, and digitising the operational tracking workflows reduced operational costs by 30%. This role gave me a strong foundation in organized execution, cross-functional coordination, and using data to make better decisions.