I’m Dhara Aulia, a strategic marketing leader with 5+ years of experience driving user acquisition and building brand equity across Web3, fintech, and consumer brands. I specialize in integrating brand strategy with performance marketing—turning complex product and technical ideas into clear, consumer-friendly narratives across landing pages, email, social, and multi-channel campaigns. I’ve led high-impact product launches, managed multi-channel campaign budgets, and built automated customer journeys that improve conversion rates and engagement. I enjoy working in remote, cross-functional environments—aligning stakeholders and leading creative teams to deliver on time—while using data (including Google Analytics 4) to continuously refine acquisition costs and overall campaign effectiveness.…

Dhara Aulia

I’m Dhara Aulia, a strategic marketing leader with 5+ years of experience driving user acquisition and building brand equity across Web3, fintech, and consumer brands. I specialize in integrating brand strategy with performance marketing—turning complex product and technical ideas into clear, consumer-friendly narratives across landing pages, email, social, and multi-channel campaigns. I’ve led high-impact product launches, managed multi-channel campaign budgets, and built automated customer journeys that improve conversion rates and engagement. I enjoy working in remote, cross-functional environments—aligning stakeholders and leading creative teams to deliver on time—while using data (including Google Analytics 4) to continuously refine acquisition costs and overall campaign effectiveness.…

Available to hire

I’m Dhara Aulia, a strategic marketing leader with 5+ years of experience driving user acquisition and building brand equity across Web3, fintech, and consumer brands. I specialize in integrating brand strategy with performance marketing—turning complex product and technical ideas into clear, consumer-friendly narratives across landing pages, email, social, and multi-channel campaigns.

I’ve led high-impact product launches, managed multi-channel campaign budgets, and built automated customer journeys that improve conversion rates and engagement. I enjoy working in remote, cross-functional environments—aligning stakeholders and leading creative teams to deliver on time—while using data (including Google Analytics 4) to continuously refine acquisition costs and overall campaign effectiveness.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Founder - Independent Marketing Project at Holidaze (Seasonal Ramadhan Hampers), South Tangerang, Indonesia
February 1, 2025 - April 1, 2025
Developed brand positioning, creative strategy, and digital content for a seasonal consumer product. Achieved 6.4x ROAS through high-impact visual assets and social media marketing execution.
Senior Marketing Manager at EMURGO S in Singapore (Remote)
January 1, 2025 - July 31, 2026
Led end-to-end marketing rollout for Cardano and Second Fit, shaping promotional strategies and incentive structures that contributed to 2,100+ orders and £86,000+ in transaction volume within the first month. Built marketing websites across WordPress, Framer, and Sanity and designed automated customer journeys from landing pages and waitlists through segmentation and email workflows to improve conversion rates. Tracked organic and KOL campaign performance using Google Analytics 4 and delivered data-driven reports to global stakeholders to refine acquisition costs and engagement strategies. Managed and mentored a cross-functional in-house creative team of 4 specialists (3 graphic designers, 1 video editor), setting creative direction and ensuring on-time delivery of campaign assets. Acted as the primary liaison between global marketing teams, internal stakeholders, and external partners to maintain brand consistency across digital touchpoints.
Global Marketing Manager at EMURGO S in Singapore (Remote)
April 1, 2023 - December 31, 2024
Owned and managed the end-to-end global monthly newsletter, including content planning, professional copywriting, and performance tracking for a worldwide audience. Planned and executed marketing activations for international conferences and global hackathons, supporting brand awareness and community adoption across multiple markets. Identified and managed partnerships with global KOLs and media outlets, negotiating deliverables and developing creative briefs aligned with broader brand objectives. Translated complex technical and financial concepts into engaging, consumer-ready stories for social and digital channels.
Designer and Social Media Officer at EMURGO S in Singapore (Remote)
January 1, 2021 - April 30, 2023
Grew the Indonesia Instagram account from 4,000 to 8,200+ followers (+103%) within 10 months through an organic content strategy, targeted KOL partnerships, and consistent posting. Managed Meta Ads campaigns generating 400–420 leads per month, optimizing for cost-per-lead (CPL) and return on ad spend (ROAS). Built automated re-engagement email campaigns in HubSpot and planned webinar campaigns that achieved 579 registrations through effective lead segmentation.
Graphic Designer at PT Aurum Digital Internusa
June 1, 2020 - January 31, 2021
- Designed product packaging and marketing materials for digital products and campaigns. - Created visual assets for social media content and applications. - Collaborated with internal teams to deliver designs aligned with brand direction and communication goals.
Social Media Officer Intern at PT Mitra Adiperkasa Tbk
August 14, 2019 - November 29, 2019
- Supported social media marketing initiatives for leading retail and lifestyle brands including Onitsuka Tiger, Birkenstock, - Dr. Martens, Steve Madden, Clarks, Staccato, and more, assisting with content planning and campaign execution. - Wrote social media captions and coordinated content publishing to ensure brand consistency across digital channels. - Assisted in preparing PR packages and influencer seeding materials for product launches and marketing campaigns while conducting media monitoring and community engagement.

Education

Bachelor's Degree, Public Relations at Universitas Mercu Buana
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Other, Financial Services
    SecondFi Product Launch & Content Marketing
    SecondFi is a fintech product that required clear product education and engaging launch communication for prospective users. I contributed to the product’s go-to-market execution by turning the GTM direction from the C-level leadership team into a practical content strategy and set of audience-facing marketing materials. My work included developing product and launch content, planning educational materials, supporting the product’s communication across digital channels, and directing promotional videos for the launch. The video shown here is one of the SecondFi promotional videos that I directed, from shaping the creative direction and messaging to coordinating the production and reviewing the final output. For the launch tutorials, I personally tested the app, recorded the user flows, documented the steps, and validated them with the product team while the app and UAT materials were still being finalized. The tutorials were later used to strengthen the FAQ and fill product-knowledge gaps. This project strengthened my experience in go-to-market content strategy, product marketing, video direction, product education, FAQ development, prelaunch engagement, and hands-on execution for a fintech product. productmarketing gtmstrategy contentstrategy videodirection producteducation fintech digitalmarketing contentmarketing launchcampaign…
    Cardano Card Website, Launch & UK Market Localization
    Cardano Card is a crypto-linked card product designed to make digital-asset spending more accessible and practical for users. I contributed to the product’s global website creation, launch communication, advertising preparation, and market-specific marketing execution. My work included developing the website structure, creating and refining the website copy, defining page requirements, and providing design direction for the global Cardano Card website. I helped translate the product’s value proposition and key features into clear, accessible communication for prospective users, while coordinating with relevant stakeholders and external partners throughout the website creation process. I also created a geo-gated website specifically for the UK market so that the product communication and user experience could be targeted to UK users. I worked with the technology team to implement the geo-gating and helped adapt the website content and marketing materials for the market. In addition to the website work, I prepared advertising materials and provided creative direction for campaign assets. I also directed the promotional video for the Cardano Card launch, helping shape the creative concept, messaging, visual direction, and overall communication of the product. The launch and related marketing activity contributed to 2,100 Cardano Card orders. This project strengthened my experience in product marketing, website copy and content creation, market localization, advertising preparation, video direction, design coordination, and cross-functional execution for a financial technology product. See the project here: https://www.twine.net/signin productmarketing websitecreation websitecopy gtmstrategy marketlocalization advertising videodirection fintech web3…
    EMURGO Website Creation & Content Strategy
    emurgo.io was developed as a central website to present EMURGO’s company profile, products, services, and role within the global blockchain and Web3 ecosystem. My responsibility was to lead the website planning and coordination from EMURGO’s side. I created the website sitemap and helped define how the company, products, services, and key information should be organized across the site. This included structuring the main pages and user journeys so that different audiences could navigate the website more easily. I also led the preparation of the design brief for the external website agency. I translated EMURGO’s business and marketing needs into a clear brief covering the website structure, key page requirements, content hierarchy, audience considerations, and overall design direction. I coordinated with internal stakeholders and acted as a point of contact between EMURGO and the agency throughout the website development process. The website copy was primarily developed by EMURGO’s PR team, while I contributed through content structure, page planning, messaging direction, and feedback to ensure the written materials aligned with the sitemap and overall website objectives. This project strengthened my experience in website planning, information architecture, design briefing, agency management, stakeholder coordination, brand communication, and translating business objectives into a clear digital experience. Visit the website here: https://www.twine.net/signin productmarketing websitedirection websitedevelopment gtmstrategy marketlocalization advertising design direction fintech web3…