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Content and marketing leader with 5+ years of experience crafting compelling brand narratives and building audience growth across global digital platforms. Experienced in end-to-end social media strategy, video campaign production, and content funnel optimization to drive engagement and conversions. Skilled in translating complex technical concepts into consumer-friendly stories, leading creative teams, and using performance analytics (e.g., GA4/HubSpot) to refine messaging and improve results across channels. Proficient in partnerships with KOLs and media, lifecycle/CRM operations, and execution for product launches and brand activations.…Content and marketing leader with 5+ years of experience crafting compelling brand narratives and building audience growth across global digital platforms. Experienced in end-to-end social media strategy, video campaign production, and content funnel optimization to drive engagement and conversions. Skilled in translating complex technical concepts into consumer-friendly stories, leading creative teams, and using performance analytics (e.g., GA4/HubSpot) to refine messaging and improve results across channels. Proficient in partnerships with KOLs and media, lifecycle/CRM operations, and execution for product launches and brand activations.

Dhara Aulia Chanin

Digital Marketer, Social Media Manager, Content Producer, +6

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Content and marketing leader with 5+ years of experience crafting compelling brand narratives and building audience growth across global digital platforms. Experienced in end-to-end social media strategy, video campaign production, and content funnel optimization to drive engagement and conversions. Skilled in translating complex technical concepts into consumer-friendly stories, leading creative teams, and using performance analytics (e.g., GA4/HubSpot) to refine messaging and improve results across channels. Proficient in partnerships with KOLs and media, lifecycle/CRM operations, and execution for product launches and brand activations.…Content and marketing leader with 5+ years of experience crafting compelling brand narratives and building audience growth across global digital platforms. Experienced in end-to-end social media strategy, video campaign production, and content funnel optimization to drive engagement and conversions. Skilled in translating complex technical concepts into consumer-friendly stories, leading creative teams, and using performance analytics (e.g., GA4/HubSpot) to refine messaging and improve results across channels. Proficient in partnerships with KOLs and media, lifecycle/CRM operations, and execution for product launches and brand activations.

Available to hire

Content and marketing leader with 5+ years of experience crafting compelling brand narratives and building audience growth across global digital platforms. Experienced in end-to-end social media strategy, video campaign production, and content funnel optimization to drive engagement and conversions.

Skilled in translating complex technical concepts into consumer-friendly stories, leading creative teams, and using performance analytics (e.g., GA4/HubSpot) to refine messaging and improve results across channels. Proficient in partnerships with KOLs and media, lifecycle/CRM operations, and execution for product launches and brand activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Founder - Independent Marketing Project at Holidaze

February 1, 2025 - April 1, 2025

Developed brand positioning, creative strategy, and digital content for a seasonal consumer product (Ramadan hampers). Achieved 6.4x ROAS using high-impact visual assets and social media marketing.

Founder - Independent Marketing Project at Holidaze (Seasonal Ramadhan Hampers), South Tangerang, Indonesia

February 1, 2025 - April 1, 2025

Developed brand positioning, creative strategy, and digital content for a seasonal consumer product. Achieved 6.4x ROAS through high-impact visual assets and social media marketing execution.

Senior Marketing Manager at EMURGO S

January 1, 2025 - July 1, 2026

Directed and mentored an in-house creative team of four (3 graphic designers, 1 video editor) and oversaw production of high-impact video concepts, Reels, and launch assets. Developed end-to-end content funnels and customer journeys for new product launches, from landing pages and waitlists to automated email workflows to drive engagement and conversion. Served as lead strategist for brand messaging, refining complex technical concepts into clear, professional, consumer-friendly narratives for a global audience. Used GA4 to monitor content performance metrics and deliver data-driven insights to optimize engagement across digital channels. Coordinated with global stakeholders and external partners as the primary connection point to ensure brand consistency and alignment with audience needs.

Senior Marketing Manager at EMURGO S (Singapore, Remote)

January 1, 2025 - July 1, 2026

Directly managed and mentored a full-time in-house creative team of 4 specialists (3 graphic designers, 1 video editor). Oversaw production of high-impact video concepts, Reels, and launch assets. Developed end-to-end customer journeys and content funnels—from landing pages and waitlists to automated email workflows—to drive engagement and conversions for new product launches. Served as lead strategist for brand messaging, refining complex technical concepts into clear, professional, consumer-friendly narratives for a global audience. Used GA4 to monitor content performance metrics and provide data-driven insights to refine messaging and optimize engagement across digital channels. Acted as the primary bridge between global stakeholders and external partners to ensure brand consistency and alignment with audience needs.

Global Marketing Manager at EMURGO S

April 1, 2023 - December 1, 2024

Owned and managed the end-to-end production of a global monthly newsletter, including content planning, professional copywriting, and performance tracking for a worldwide audience. Planned and executed marketing activations for international conferences and global hackathons, driving brand awareness and community adoption across multiple markets. Identified and managed partnerships with global KOLs and media outlets, negotiated deliverables, and created creative briefs aligned with broader brand objectives. Translated complex technical and financial concepts into engaging, consumer-ready narratives for social and digital marketing channels.

Global Marketing Manager at EMURGO S (Singapore, Remote)

April 1, 2023 - December 31, 2024

Owned and managed the end-to-end global monthly newsletter, including content planning, professional copywriting, and performance tracking for a worldwide audience. Planned and executed marketing activations for international conferences and global hackathons, supporting brand awareness and community adoption across multiple markets. Identified and managed partnerships with global KOLs and media outlets, negotiated deliverables, and developed creative briefs aligned with broader brand objectives. Translated complex technical and financial concepts into engaging, consumer-ready narratives for social and digital marketing channels.

Designer and Social Media Officer

January 1, 2021 - April 1, 2023

Grew the Indonesia Instagram account from 4,000 to 8,200+ followers (+103%) through an organic content strategy, targeted KOL partnerships, and consistent publishing. Managed Meta Ads campaigns generating 400–420 leads per month, optimizing for cost-per-lead (CPL) and return on ad spend (ROAS). Built automated email re-engagement campaigns in HubSpot and planned webinar campaigns that achieved 579 registrations through effective lead segmentation.

Designer and Social Media Officer at EMURGO S (Singapore, Remote)

January 1, 2021 - April 1, 2023

Graphic Designer at PT Aurum Digital Internusa

June 1, 2020 - January 1, 2021

Designed product packaging and marketing materials for digital products and campaigns. Created visual assets for social media content and applications. Collaborated with internal teams to deliver designs aligned with brand direction and communication goals.

Social Media Officer Intern at PT Mitra Adiperkasa Tbk

August 1, 2019 - November 1, 2019

Supported social media marketing initiatives for leading retail and lifestyle brands, assisting with content planning and campaign execution for brands including Onitsuka Tiger, Birkenstock, Dr. Martens, Steve Madden, Clarks, and more. Wrote social media captions and coordinated content publishing to maintain brand consistency across digital channels. Assisted with preparing PR packs and influencer seeding materials for product launches and marketing campaigns, including media monitoring and community engagement.