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Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.…Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.

R Dhayalan

Growth Marketer, Marketing Strategist, Product Marketer, +3

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Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.…Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.

Available to hire

Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Work Experience

Lead Digital Marketing - Marketing at NCHS

January 1, 2026 - Present

Lead digital marketing initiatives, overseeing Meta Ads and Google Ads campaigns for higher education and student recruitment. Built and optimized multi-channel funnels, reduced CPL, tracked ROAS, and implemented offline attribution (UTM, GA4, CRM mapping). Delivered weekly insights and actionable recommendations to improve performance and enrollment.

Senior Digital Marketing Executive at NCHS

January 1, 2025 - December 31, 2026

Managed multi-channel digital marketing campaigns, improved ROAS, and drove enrollment-related metrics. Collaborated with cross-functional teams to optimize landing pages, ad copies, and audience segmentation.

Senior Digital Marketing Executive at Evoke International

January 1, 2024 - December 31, 2025

Led digital marketing strategy and execution, including audience segmentation, CRM-driven attribution, and data-driven optimization of campaigns across platforms to enhance enrollment pipelines.

Head of Digital Marketing / Team Lead at TikM

January 1, 2017 - December 31, 2024

Head of Digital Marketing and team lead, overseeing strategy, channel management, and performance analytics. Built audience frameworks, localised campaigns, and CRM-enabled conversion tracking, delivering measurable growth across markets.