Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.

R Dhayalan

Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.

Available to hire

Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Tamil
Fluent

Work Experience

Lead Digital Marketing - Marketing at NCHS
January 1, 2026 - Present
Lead digital marketing initiatives, overseeing Meta Ads and Google Ads campaigns for higher education and student recruitment. Built and optimized multi-channel funnels, reduced CPL, tracked ROAS, and implemented offline attribution (UTM, GA4, CRM mapping). Delivered weekly insights and actionable recommendations to improve performance and enrollment.
Senior Digital Marketing Executive at NCHS
January 1, 2025 - December 31, 2026
Managed multi-channel digital marketing campaigns, improved ROAS, and drove enrollment-related metrics. Collaborated with cross-functional teams to optimize landing pages, ad copies, and audience segmentation.
Senior Digital Marketing Executive at Evoke International
January 1, 2024 - December 31, 2025
Led digital marketing strategy and execution, including audience segmentation, CRM-driven attribution, and data-driven optimization of campaigns across platforms to enhance enrollment pipelines.
Head of Digital Marketing / Team Lead at TikM
January 1, 2017 - December 31, 2024
Head of Digital Marketing and team lead, overseeing strategy, channel management, and performance analytics. Built audience frameworks, localised campaigns, and CRM-enabled conversion tracking, delivering measurable growth across markets.

Education

Strategic Digital Marketing Planning at Asia Pacific Institute of Digital Marketing
January 1, 2017 - June 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services