R Dhayalan
Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment.
About
Performance-focused Paid Ads Specialist with 8+ years’ experience running Meta and Google campaigns for higher education and student recruitment. Skilled in generating qualified leads, lowering CPL, improving enrolment funnels, and optimizing audiences for school leavers, parents, and postgraduate segments. Strong background in retargeting, landing page optimization, and CRM-based offline conversion tracking to support enrolment targets.
- 9 years' experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Education
- Professional Services
More experts in Colombo, Sri Lanka
Work experience· 4 roles
Lead digital marketing initiatives, overseeing Meta Ads and Google Ads campaigns for higher education and student recruitment. Built and optimized multi-channel funnels, reduced CPL, tracked ROAS, and implemented offline attribution (UTM, GA4, CRM mapping). Delivered weekly insights and actionable recommendations to improve performance and enrollment.
Managed multi-channel digital marketing campaigns, improved ROAS, and drove enrollment-related metrics. Collaborated with cross-functional teams to optimize landing pages, ad copies, and audience segmentation.
Led digital marketing strategy and execution, including audience segmentation, CRM-driven attribution, and data-driven optimization of campaigns across platforms to enhance enrollment pipelines.
Education
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