Dheepa Perumal
I'm a Dynamic Digital Marketing Manager with 9+ years of experience leading performance marketing, SEO, SEM, content strategies, social media marketing, and AI-driven initiatives across B2B and B2C markets.
About
I’m a Dynamic Digital Marketing Manager with 9+ years of experience leading performance marketing, SEO, SEM, content strategies, social media marketing, and AI-driven initiatives across B2B and B2C markets.
I specialize in marketing automation, lead nurturing, and demand generation using modern MarTech stacks, mapping customer journeys, optimizing funnels, and applying data analytics and attribution modeling to drive ROI and scalable business growth.
- 10 years' experience
- Joined October 2025
Skills· 23
Languages
- EnglishFluent
- FrenchAdvanced
- TamilFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Education
- Other
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Work experience· 8 roles
Led multi-channel digital strategies integrating SEO, SEM, and AI-based automation, delivering a 35% YoY increase in qualified leads. Managed Google, Meta, and LinkedIn ads with 4.2x ROAS and 25% CPC reduction. Directed an 8-member cross-functional team across content, SEO, and design, boosting delivery efficiency by 30%. Optimized conversion funnels to improve lead-to-sale conversions by 28% and grew organic traffic by 45%.
Spearheaded multi-channel campaigns (SEO, PPC, Social, AI-based retargeting, email, social) across cybersecurity, finance, and real estate. Increased organic traffic by 60% and lead generation by 25% YoY. Managed Google and Meta ads delivering 4x ROAS and 20% CPC reduction. Improved UX and landing pages, developed monthly analytics reports, and mentored juniors.
Executed advanced SEO strategies, improving search visibility and keyword ranking; boosted organic traffic by 80% through competitive audits and technical optimization; budget planning, campaign creation, bidding and management.
Education
Certifications and awards
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