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Strategic and hands-on Growth & Performance Marketer with 7+ years of experience specializing in lead generation and booking conversion across the real estate, health, and education sectors. Proven track record of managing up to $800K in annual ad spend across Meta and Google while partnering with engineering and data teams to optimize technical product funnels and web performance. Expert in scaling conversion efficiency through data-driven experimentation, technical SEO, and cross-functional collaboration.…Strategic and hands-on Growth & Performance Marketer with 7+ years of experience specializing in lead generation and booking conversion across the real estate, health, and education sectors. Proven track record of managing up to $800K in annual ad spend across Meta and Google while partnering with engineering and data teams to optimize technical product funnels and web performance. Expert in scaling conversion efficiency through data-driven experimentation, technical SEO, and cross-functional collaboration.

Dhiratara W. Putri

Growth Marketer, Performance Marketer, Digital Marketer, +2

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Strategic and hands-on Growth & Performance Marketer with 7+ years of experience specializing in lead generation and booking conversion across the real estate, health, and education sectors. Proven track record of managing up to $800K in annual ad spend across Meta and Google while partnering with engineering and data teams to optimize technical product funnels and web performance. Expert in scaling conversion efficiency through data-driven experimentation, technical SEO, and cross-functional collaboration.…Strategic and hands-on Growth & Performance Marketer with 7+ years of experience specializing in lead generation and booking conversion across the real estate, health, and education sectors. Proven track record of managing up to $800K in annual ad spend across Meta and Google while partnering with engineering and data teams to optimize technical product funnels and web performance. Expert in scaling conversion efficiency through data-driven experimentation, technical SEO, and cross-functional collaboration.

Available to hire

Strategic and hands-on Growth & Performance Marketer with 7+ years of experience specializing in lead generation and booking conversion across the real estate, health, and education sectors. Proven track record of managing up to $800K in annual ad spend across Meta and Google while partnering with engineering and data
teams to optimize technical product funnels and web performance. Expert in scaling conversion efficiency through data-driven experimentation, technical SEO, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Campaign Manager at Alodokter

August 14, 2017 - August 10, 2020

Optimized cross-platform user journeys across the website and mobile app; partnered with the tech team to enhance the app’s lead-generation interface; managed end-to-end delivery of digital product initiatives, ensuring KPIs and gross margins aligned with growth objectives; defined technical and creative guidelines for sponsored video content to maintain feature consistency for users.

Performance Marketing Section Head at Sinar Mas Land / PT Bumi Serpong Damai, Tbk

November 4, 2020 - December 23, 2022

Managed IDR 1.25B/month (~$800K/year) in Meta and Google ad spend, driving ~100,000 leads annually for housing, apartment, and commercial properties; achieved ~IDR 120B (~$7.7M) digital property transaction value during 2021-2022; reduced CAC by 38% through audience segmentation, funnel A/B testing, and landing page optimizations.

Digital Marketing Manager at Hello Sehat

January 9, 2023 - August 29, 2025

Spearheaded website optimization as the organic lead generation engine, collaborating with the tech team to redesign and enhance the pop-up trigger logic; partnered with the Data Team to integrate Meta Lead Ads with internal CRM and implemented data verification to ensure lead quality and billable accuracy; achieved a 52% margin for lead generation services by optimizing data flow and verification; owned retention and lifecycle infrastructure using CRM tools (Push Notifications and WhatsApp) to improve DAU, MAU, and LTV; boosted Instagram engagement by 32.9% and grew followers by 1.67% in H2 2024 by pivoting content strategy.

Senior Performance Marketing Specialist at SEVEN Retail / Sparks Math

September 29, 2025 - February 20, 2026

Led paid ads optimization across TikTok and Google, increasing TikTok booking conversions from 41% to 67% in Q4 by adopting radius-based and high-intent audience targeting; improved Google Ads booking conversions from 48% to 70% from Dec 2025 to Jan 2026 through keyword and location/radius refinements while maintaining healthy CPL, CPB, and CAC; developed location- and program-based landing pages to provide multiple entry points beyond the homepage; collaborated with developers to improve page speed and Core Web Vitals; lifted website conversion rate from 23% to 30% in one month through performance and layout optimizations.