DHIVYA BALA

Available to hire

Hi, I’m Dhivya Bala, a results-oriented marketing and PR professional based in Dallas.

About

Hi, I’m Dhivya Bala, a results-oriented marketing and PR professional based in Dallas. I specialize in strategic communications, brand positioning, and data-driven storytelling, turning complex concepts into actionable strategies that resonate with diverse audiences.

In my roles at Andiamo, the Austin Technology Incubator, and Starts With Us, I’ve led teams, built scalable processes, and launched campaigns and workshops that delivered measurable outcomes — from improvements in reporting accuracy to significant engagement growth and funding outcomes. I value collaboration, mentorship, and continuous learning in fast-paced environments.

  • 6 years' experience
  • Joined May 2026

Languages

  • Spanish; CastilianIntermediate
  • TamilFluent

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Other
  • Software & Internet

Work experience· 5 roles

Account Manager · AndiamoJul 2023 – Nov 2025 · 2 yrs 5 mos

Led a 5-person sales team, analyzed and improved performance metrics to consistently achieve client KPIs in the 90th percentile. Built internal tracking systems to monitor sales pipelines, increasing growth efficiency and reporting accuracy by 40%. Delivered structured performance insights and hiring recommendations to senior leadership to support onboarding consistency and operational performance.

Social Media Coordinator · Starts With UsJul 2022 – Dec 2022 · 6 mos

Monitored and analyzed social media performance to optimize digital campaigns and engagement strategies. Developed data-informed content plans that increased Instagram followers by 10K and expanded Facebook reach by 250K users. Prepared weekly analytics reports summarizing campaign performance and strategic recommendations.

Marketing and PR Associate · Austin Technology IncubatorOct 2020 – May 2023 · 2 yrs 8 mos

Analyzed engagement and social performance data to refine marketing strategy, increasing digital engagement by 200%+ across platforms. Collaborated with startup founders and internal teams to design strategic messaging frameworks that contributed to $1M+ in funding outcomes. Developed and presented workshops for 20+ technology startups, translating complex business concepts into structured frameworks for brand positioning and communication. Coordinated cross-department initiatives between marketing, leadership, and startup founders to align messaging with organizational goals.

Marketing and PR Associate · Aus Jn Technology IncubatorOct 2020 – May 2023 · 2 yrs 8 mos
Dance Team Captain · UT SaayaAug 2019 – May 2023 · 3 yrs 10 mos

Education

Bachelor of Science in Public Relations · University of Texas – Austin2030 – 2023
Minor: Business Foundations · University of Texas – Austin2030 – 2026
Bachelor of Science in Public Relations · University of Texas at Austin2030 – 2023

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