DHIVYA BALA
Hi, I’m Dhivya Bala, a results-oriented marketing and PR professional based in Dallas.
About
Hi, I’m Dhivya Bala, a results-oriented marketing and PR professional based in Dallas. I specialize in strategic communications, brand positioning, and data-driven storytelling, turning complex concepts into actionable strategies that resonate with diverse audiences.
In my roles at Andiamo, the Austin Technology Incubator, and Starts With Us, I’ve led teams, built scalable processes, and launched campaigns and workshops that delivered measurable outcomes — from improvements in reporting accuracy to significant engagement growth and funding outcomes. I value collaboration, mentorship, and continuous learning in fast-paced environments.
- 6 years' experience
- Joined May 2026
Languages
- Spanish; CastilianIntermediate
- TamilFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Other
- Software & Internet
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Work experience· 5 roles
Led a 5-person sales team, analyzed and improved performance metrics to consistently achieve client KPIs in the 90th percentile. Built internal tracking systems to monitor sales pipelines, increasing growth efficiency and reporting accuracy by 40%. Delivered structured performance insights and hiring recommendations to senior leadership to support onboarding consistency and operational performance.
Monitored and analyzed social media performance to optimize digital campaigns and engagement strategies. Developed data-informed content plans that increased Instagram followers by 10K and expanded Facebook reach by 250K users. Prepared weekly analytics reports summarizing campaign performance and strategic recommendations.
Analyzed engagement and social performance data to refine marketing strategy, increasing digital engagement by 200%+ across platforms. Collaborated with startup founders and internal teams to design strategic messaging frameworks that contributed to $1M+ in funding outcomes. Developed and presented workshops for 20+ technology startups, translating complex business concepts into structured frameworks for brand positioning and communication. Coordinated cross-department initiatives between marketing, leadership, and startup founders to align messaging with organizational goals.
Education
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