Dhruv Sagpariya
Results-driven Lead Shopify Developer with over 5 years of experience in custom theme development, advanced functionality implementation, and conversion rate optimization (CRO).
About
Results-driven Lead Shopify Developer with over 5 years of experience in custom theme development, advanced functionality implementation, and conversion rate optimization (CRO). Proficient in integrating subscription billing solutions like Recharge and developing B2B solutions to cater to wholesale clients effectively. Demonstrated success in leading cross-functional teams, resulting in significant improvements in website performance and user engagement.
- 5 years' experience
- Joined January 2026
Industry experience
- Software & Internet
- Retail
- Professional Services
Work experience· 6 roles
Drove migration from Magento to Shopify, conducted data analysis to ensure alignment with Shopify structures. Collaborated with UI/UX to redesign the brand based on Figma designs, enhancing merchant experience. Spearheaded advanced pixel tracking via GTM and Facebook for multi-touch attribution, increasing campaign ROI by 15%.
Developed a 'Free Gummy Sample' feature using Shopify Functions, increasing sample conversions by 25% and improving new customer acquisition. Engineered dynamic content display to show/hide products based on US state regulations within a single Shopify store, ensuring compliance. Transformed the store into a B2B platform, contributing to 30% growth in wholesale transactions via personalized pricing and gated storefronts.
Led Shopify theme development with vibrant graphics and animations to elevate brand identity. Implemented live inventory syncing for Add to Cart, reducing checkout errors by 35% and improving purchase completion rate. Applied robust coding techniques including fingerprint.js to safeguard against bot attacks and enhance site security.
Education
Certifications and awards
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