Diana Hufstedler

Available to hire

I build and scale growth engines — across enterprise marketing organizations and asset-based businesses. With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations.

About

I build and scale growth engines — across enterprise marketing organizations and asset-based businesses.

With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations. My background spans enterprise-level strategy, go-to-market execution, and marketing automation architecture — translating analytics and customer insight into measurable performance. As a freelance marketing automation consultant, I partner with enterprise clients to design and optimize complex CRM, lifecycle, and demand-generation ecosystems that deliver scalable growth.

  • 15 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • BulgarianFluent

Industry experience

  • Healthcare
  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Financial Services
  • Education
  • Retail
  • Travel & Hospitality
  • Non-Profit Organization
  • Real Estate & Construction
  • Consumer Goods
  • Other

More experts in Dallas, United States

Work experience· 8 roles

Senior Marketing Automation Architect · SAP AmericaJan 2021 – Present · 5 yrs 11 mos

Design and implement enterprise-scale marketing automation solutions for SAP America, supporting global programs across multiple regions and business units. Led requirements discovery, technical documentation, and governance for scalable campaigns.

Marketing Automation & Email Marketing Consultant · Self-EmployedJan 2018 – Jan 2021 · 3 yrs 1 mo

Delivered contract-based marketing automation strategies and implemented end-to-end automation frameworks for diverse clients (B2B & B2C), including lifecycle journeys, segmentation, and testing.

Senior Director of Marketing · Catapult HealthJan 2017 – Jan 2018 · 1 yr 1 mo

Built omni-channel marketing programs to drive patient acquisition and clinic utilization; increased engagement and optimization across lifecycle.

Director, Multi-Channel Marketing · Tenet HealthcareJan 2015 – Jan 2017 · 2 yrs 1 mo
Director, Multi-Channel Content Marketing · Tenet HealthcareJan 2015 – Jan 2017 · 2 yrs 1 mo
Senior Business Analyst · Shelter InsuranceJan 2014 – Jan 2015 · 1 yr 1 mo
Sr Email Marketing Specialist · Midwest USAJan 2010 – Jan 2013 · 3 yrs 1 mo
Sr Email Marketing Specialist · MidwayUSAJan 2010 – Jan 2013 · 3 yrs 1 mo

Education

MBA, Marketing · William Woods University2030 – 2026
BA, Communications & Public Relations · Westminster College2030 – 2026

Certifications and awards

Certified Marketo Expert2030 – 2026

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