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I build and scale growth engines — across enterprise marketing organizations and asset-based businesses. With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations. My background spans enterprise-level strategy, go-to-market execution, and marketing automation architecture — translating analytics and customer insight into measurable performance. As a freelance marketing automation consultant, I partner with enterprise clients to design and optimize complex CRM, lifecycle, and demand-generation ecosystems that deliver scalable growth.…I build and scale growth engines — across enterprise marketing organizations and asset-based businesses. With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations. My background spans enterprise-level strategy, go-to-market execution, and marketing automation architecture — translating analytics and customer insight into measurable performance. As a freelance marketing automation consultant, I partner with enterprise clients to design and optimize complex CRM, lifecycle, and demand-generation ecosystems that deliver scalable growth.

Diana Hufstedler

Marketing Automation Specialist, Digital Marketer, Marketing Strategist, +5

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I build and scale growth engines — across enterprise marketing organizations and asset-based businesses. With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations. My background spans enterprise-level strategy, go-to-market execution, and marketing automation architecture — translating analytics and customer insight into measurable performance. As a freelance marketing automation consultant, I partner with enterprise clients to design and optimize complex CRM, lifecycle, and demand-generation ecosystems that deliver scalable growth.…I build and scale growth engines — across enterprise marketing organizations and asset-based businesses. With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations. My background spans enterprise-level strategy, go-to-market execution, and marketing automation architecture — translating analytics and customer insight into measurable performance. As a freelance marketing automation consultant, I partner with enterprise clients to design and optimize complex CRM, lifecycle, and demand-generation ecosystems that deliver scalable growth.

Available to hire

Dallas, United States

I build and scale growth engines — across enterprise marketing organizations and asset-based businesses.

With 20+ years in digital marketing, I’ve driven revenue at the intersection of data, brand, and operations. My background spans enterprise-level strategy, go-to-market execution, and marketing automation architecture — translating analytics and customer insight into measurable performance. As a freelance marketing automation consultant, I partner with enterprise clients to design and optimize complex CRM, lifecycle, and demand-generation ecosystems that deliver scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Bulgarian

Fluent

Work Experience

Senior Marketing Automation Architect at SAP America

January 1, 2021 - Present

Design and implement enterprise-scale marketing automation solutions for SAP America, supporting global programs across multiple regions and business units. Led requirements discovery, technical documentation, and governance for scalable campaigns.

Marketing Automation & Email Marketing Consultant at Self-Employed

January 1, 2018 - January 1, 2021

Delivered contract-based marketing automation strategies and implemented end-to-end automation frameworks for diverse clients (B2B & B2C), including lifecycle journeys, segmentation, and testing.

Senior Director of Marketing at Catapult Health

January 1, 2017 - January 1, 2018

Built omni-channel marketing programs to drive patient acquisition and clinic utilization; increased engagement and optimization across lifecycle.

Director, Multi-Channel Content Marketing at Tenet Healthcare

January 1, 2015 - January 1, 2017

Led enterprise multi-channel content marketing across 80+ hospitals and six regional offices; rolled out marketing automation across channels; built governance models; managed budget and savings.

Senior Business Analyst at Shelter Insurance

January 1, 2014 - January 1, 2015

Defined marketing technology strategy and selected CRM and automation platforms for a new direct-to-consumer product; led vendor evaluation and planning.

Sr Email Marketing Specialist at MidwayUSA

January 1, 2010 - January 1, 2013

Designed and executed high-performing email campaigns; implemented segmentation and reporting frameworks.

Director, Multi-Channel Marketing at Tenet Healthcare

January 1, 2015 - January 1, 2017

Directed multi-channel marketing campaigns across multiple hospitals and regional offices; rolled out standardized lifecycle campaigns across email, display, social, PPC, and other channels; established governance models and compliance practices for enterprise campaigns.

Sr Email Marketing Specialist at Midwest USA

January 1, 2010 - January 1, 2013

Led enterprise multi-channel email marketing production and automation across 80+ hospitals and six regional offices; drove segmentation, lifecycle messaging, and performance optimization.

Education

MBA, Marketing at William Woods University

January 11, 2030 - February 18, 2026

BA, Communications & Public Relations at Westminster College

January 11, 2030 - February 18, 2026

Qualifications

Certified Marketo Expert

January 11, 2030 - February 18, 2026

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Software & Internet, Financial Services, Education, Retail, Travel & Hospitality, Non-Profit Organization, Real Estate & Construction, Consumer Goods, Other