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I'm a growth-focused marketing leader with expertise in social, affiliate, and multicultural campaigns. I spearheaded successful affiliate programs, built high-performing teams, and expanded ambassador networks across beauty and wellness brands. I love turning data into action, crafting culturally aware campaigns, and collaborating across functions to drive awareness and revenue. I'm passionate about mentoring teams, optimizing go-to-market strategies, and delivering measurable results.…I'm a growth-focused marketing leader with expertise in social, affiliate, and multicultural campaigns. I spearheaded successful affiliate programs, built high-performing teams, and expanded ambassador networks across beauty and wellness brands. I love turning data into action, crafting culturally aware campaigns, and collaborating across functions to drive awareness and revenue. I'm passionate about mentoring teams, optimizing go-to-market strategies, and delivering measurable results.

Rachael Diab

Project Manager, Social Media Manager, Affiliate Marketer, +4

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I'm a growth-focused marketing leader with expertise in social, affiliate, and multicultural campaigns. I spearheaded successful affiliate programs, built high-performing teams, and expanded ambassador networks across beauty and wellness brands. I love turning data into action, crafting culturally aware campaigns, and collaborating across functions to drive awareness and revenue. I'm passionate about mentoring teams, optimizing go-to-market strategies, and delivering measurable results.…I'm a growth-focused marketing leader with expertise in social, affiliate, and multicultural campaigns. I spearheaded successful affiliate programs, built high-performing teams, and expanded ambassador networks across beauty and wellness brands. I love turning data into action, crafting culturally aware campaigns, and collaborating across functions to drive awareness and revenue. I'm passionate about mentoring teams, optimizing go-to-market strategies, and delivering measurable results.

Available to hire

I’m a growth-focused marketing leader with expertise in social, affiliate, and multicultural campaigns. I spearheaded successful affiliate programs, built high-performing teams, and expanded ambassador networks across beauty and wellness brands. I love turning data into action, crafting culturally aware campaigns, and collaborating across functions to drive awareness and revenue. I’m passionate about mentoring teams, optimizing go-to-market strategies, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social and Affiliate Marketing Manager at Rodan + Fields

October 1, 2024 - Present

Managed organic social, influencer marketing, affiliate partnerships, events, and community engagement to drive brand growth. Identified, onboarded, and tracked performance of affiliate partners to expand reach and boost conversions. Developed and executed strategic social media plans, editorial calendars, creative briefs, and performance forecasts. Led day-to-day content planning, scheduling, and production including photoshoots and trend-driven content. Created and sourced social-first assets such as static, UGC, Reels, and 500+ Instagram Story frames optimized for platform performance. Applied insights and analytics to continuously improve social strategy and execution.

Diversity Brand Strategy and Marketing Planning Manager at Rodan + Fields

October 1, 2024 - July 24, 2025

Spearheaded the first-ever Spanish-language digital communications expanding market reach and engagement. Led enterprise D&I marketing and Spanish-language strategy to drive $100M growth from underrepresented U.S. audiences. Expanded reach and loyalty among Latinx, Black, and Asian communities through culturally relevant, compliant content. Managed Spanish communications and social media, applying transcreation and stakeholder feedback to ensure brand-aligned, inclusive messaging. Built cross-functional alignment and led campaigns that embedded inclusion across every touchpoint.

Senior Communications Manager at Arbonne

June 1, 2021 - July 24, 2025

Led multicultural marketing with a focus on Latinx representation across campaigns, products, and sales. Built brand identities through market positioning, content strategy, and localized communications. Created Latinx-focused campaigns to boost internal and external sales impact. Oversaw Spanish localization across all channels to ensure cultural and brand alignment. Delivered bilingual training support and culturally tailored field materials. Managed vendors, budgets, and timelines for multicultural initiatives and events.

Language/Text Analyst at Keepcon

November 1, 2016 - July 24, 2025

Managed online content moderation through automated rule configuration, linguistic criteria, and platform troubleshooting. Collaborated with stakeholders to migrate content workflows, deliver presentations in Spanish, and define moderation guidelines. Led reporting on KPIs and campaign performance while coordinating English-language analysts to maximize operational efficiency. Oversaw moderation strategy and configuration for high-profile clients including Rolling Stone, NPR, LA Times, Amazon, and ABC News.

Affiliate Marketing Manager (contract role) at Beauty Bio

September 1, 2025 - January 31, 2026

Spearheaded the entire affiliate program, achieving over 150% growth in both sales and affiliate recruitment; Managed weekly ambassador calls and monthly training sessions, delivering comprehensive product education and program insights to drive performance; Built and scaled an engaged ambassador community through social media group management and personalized outreach initiatives; Designed and executed targeted recruitment efforts expanding the program's ambassador network; Refined the automated email journey for the affiliate program, enhancing communication efficiency and ambassador engagement.

Social & Affiliate Marketing Manager at Rodan + Fields

June 1, 2021 - August 1, 2025

Led social and affiliate marketing initiatives; drove growth across channels; managed multicultural and diversity initiatives; Built brand strategy, marketing plans, and senior communications support; Managed campaigns across channels and vendors.

Diversity Marketing Manager at Arbonne

February 1, 2017 - June 1, 2021

Led multicultural marketing strategy; Increased brand awareness in Hispanic/Latinx market; Developed Spanish-language content and translator guidance; Led Spanish-language digital expansion across social, web, and marketing; Coordinated with vendors; Managed calendars and budgets for multicultural events and initiatives.

Brand Strategy & Marketing Planner at Arbonne

February 1, 2017 - June 1, 2021

Led brand strategy and marketing planning; Built culturally relevant campaigns across channels; Drove go-to-market strategies across platforms.

Senior Communications Specialist at Arbonne

February 1, 2017 - June 1, 2021

Supported communications strategy; Created content and messaging; Collaborated cross-functionally to align brand communications.

Spanish Translator at Arbonne

February 1, 2017 - June 1, 2021

Led multicultural marketing awareness via Spanish-language translation; Supported bilingual trainings; Assisted with multicultural event planning.