Most products don’t fail because of bad ideas. They fail because users don’t understand them. I’m a Product Designer focused on turning complex ideas into simple, usable experiences people actually enjoy. Over the past 4+ years, I’ve worked on web and mobile products across fintech, social platforms, and early-stage startups; helping teams move from unclear concepts to products users can navigate, trust, and come back to. I don’t just design screens. I solve problems. That means: • Understanding what users are really trying to do. • Removing friction from key flows. • Designing interfaces that feel obvious, not confusing. Because good design isn’t decoration; it’s clarity. I work with: • Startups trying to launch or improve their product. • Founders who need structure, not just visuals. • Teams that want design decisions backed by thinking. I also teach UI/UX, helping new designers move from “making things look good” to actually solving real product problems. If you’re building something and want it to feel simpler, faster, and more usable; we should talk.…

Diala Victor

Most products don’t fail because of bad ideas. They fail because users don’t understand them. I’m a Product Designer focused on turning complex ideas into simple, usable experiences people actually enjoy. Over the past 4+ years, I’ve worked on web and mobile products across fintech, social platforms, and early-stage startups; helping teams move from unclear concepts to products users can navigate, trust, and come back to. I don’t just design screens. I solve problems. That means: • Understanding what users are really trying to do. • Removing friction from key flows. • Designing interfaces that feel obvious, not confusing. Because good design isn’t decoration; it’s clarity. I work with: • Startups trying to launch or improve their product. • Founders who need structure, not just visuals. • Teams that want design decisions backed by thinking. I also teach UI/UX, helping new designers move from “making things look good” to actually solving real product problems. If you’re building something and want it to feel simpler, faster, and more usable; we should talk.…

Available to hire

Most products don’t fail because of bad ideas.
They fail because users don’t understand them.

I’m a Product Designer focused on turning complex ideas into simple, usable experiences people actually enjoy.

Over the past 4+ years, I’ve worked on web and mobile products across fintech, social platforms, and early-stage startups; helping teams move from unclear concepts to products users can navigate, trust, and come back to.

I don’t just design screens.
I solve problems.

That means:
• Understanding what users are really trying to do.
• Removing friction from key flows.
• Designing interfaces that feel obvious, not confusing.

Because good design isn’t decoration; it’s clarity.

I work with:
• Startups trying to launch or improve their product.
• Founders who need structure, not just visuals.
• Teams that want design decisions backed by thinking.

I also teach UI/UX, helping new designers move from “making things look good” to actually solving real product problems.

If you’re building something and want it to feel simpler, faster, and more usable; we should talk.

See more

Language

English
Fluent

Work Experience

Product Designer at MiniRipple
March 1, 2025 - March 1, 2025
Redesigned the MiniRipple SaaS website to improve usability, clarity, and conversion flow. Conducted usability testing, stakeholder interviews, and A/B testing. Improved user task success rate by 42% through data-driven design iterations.
Product Designer at Programmers City
February 1, 2024 - March 1, 2024
Led end-to-end design for the AirNex Private Jet Booking App, turning early concepts into functional user flows and high-fidelity interfaces. Simplified complex workflows, reducing user friction across onboarding, payments, navigation, etc. Collaborated with developers and PMs to ship features faster with clear design direction. Designed scalable UI systems to maintain consistency.
UI/UX Designer at Literesults
September 1, 2024 - September 1, 2024
Led the design process of Baedy Website (an Event Celebration) from discovery through execution, making strategic decisions where requirements were intentionally loose. Established a clear product foundation and design direction for Baedy. Improved first-time user understanding of the platform’s value within the initial interaction. Early usability reviews indicated 30% faster comprehension of event details compared to initial wireframe concepts. Created a scalable design system supporting future event categories and features.
UI/UX Designer at Literesults
March 1, 2024 - March 1, 2024
Led the design of TOTs parent mobile app from start to finish. Reduced friction in posting and interaction flows by 25–30%. Improved content discoverability through structured categories and clearer navigation. Early feedback indicated increased willingness to engage and share experiences. Established a scalable foundation for community growth and future features.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services
    paper Private Jet Booking App

    • I led end-to-end design for [product type], turning early concepts into functional user flows and high-fidelity interfaces
    • Simplified complex workflows, reducing user friction across key journeys (onboarding, payments, navigation, etc.)
    • Collaborated with developers and PMs to ship features faster with clear design direction.
    • Designed scalable UI systems to maintain consistency across the product.
    • Improved usability by identifying pain points through user feedback and iteration.

    Outcome & Impact:
    • Reduced booking flow steps by 35–40%.
    • Improved task completion speed for core booking actions.
    • Early usability reviews indicated fewer points of hesitation during key decision moments.
    • Established a scalable foundation for future features and services.

    paper Baedy Event Celebration Website

    I led the design process from discovery through execution, making strategic decisions in areas where requirements were intentionally loose.

    Outcome & Impact:

    • Established a clear product foundation and design direction for Baedy.
    • Improved first-time user understanding of the platform’s value within the initial interaction.
    • Early usability reviews indicated 30% faster comprehension of event details compared to initial wireframe concepts.
    • Created a scalable design system supporting future event categories and features.

    Trade-offs & Decisions:

    • Prioritized clarity over dense feature exposure to support first-time users.
    • Deferred advanced personalization features to avoid early complexity.
    • Designed modular components to support future iteration without rework.