Diana Bourgeois

Developed and executed multi-platform social media strategies to increase brand awareness, audience engagement, and event registrations for Newsweek’s sponsored events portfolio. Collaborated cross-functionally with social media, multimedia, marketing, events, and editorial teams to align messaging and maximize event visibility. Created and published engaging content across LinkedIn, X, Instagram, Facebook, and Threads, including copy, graphics, short-form video, and real-time event updates. Managed live event coverage by live-posting key moments, sharing speaker insights, and driving audience engagement. Analyzed performance metrics and campaign results to optimize content strategy and improve reach and engagement.

Built and executed end-to-end demand generation strategies across email, paid media, ABM, and content to drive qualified pipeline for B2B and Enterprise SaaS event solutions. Created targeted ABM programs across tech, finance, healthcare, and manufacturing verticals from high-priority accounts. Launched multi-touch webinar and ecosystem campaigns that increased registration rates for high-target companies, leveraging partners such as DemandBase, ON24, and Zoom. Designed nurture and remarketing campaigns including post-event follow-up lifecycles to convert registrants and attendees. Optimized LinkedIn and Google ads for ROI and improved lead quality, and reimagined CRM lead scoring with marketing automation and attribution (including HubSpot and Marketo) to improve efficiency and reporting accuracy.

Owned integrated campaign management and promotions to generate new leads and improve conversions against marketing goals. Led a data-driven webinar campaign that increased sign-ups from 23% to 41% and attendance from 2% to 14%, including rebranding “Ask Me Anything” sessions as “No Data, No AI” and optimizing ad copy, email subject lines, and landing page CTAs using Google Analytics and HubSpot tracking. Strategized and optimized integrated campaigns with clear messaging and storytelling to drive high-quality leads. Managed social media accounts and activated brand advocates to grow social channels and convert leads. Redesigned an Advocates Program, expanding participation from 30 to 150 employees and saving $15K annually. Built end-to-end workflows and nurture campaigns for general audiences and four ICPs, and developed internal newsletters and sales enablement updates to drive cross-functional alignment.