Hi there! I'm Diana Connelly, a social media and digital marketing specialist with over five years of experience creating engaging content and driving campaigns across Instagram, TikTok, LinkedIn, and more. I thrive on storytelling, community engagement, and spotting trends that resonate with audiences, turning insights into creative ideas that move the needle. After earning my MSc in Digital Marketing while juggling roles in hospitality and healthcare, I joined Covalen as a Content Specialist to analyze trends and ensure content quality in line with guidelines. This role sharpened my communication, teamwork, and problem-solving skills, and I continue to grow as a collaborative, results-driven marketer.

Diana Connelly

Hi there! I'm Diana Connelly, a social media and digital marketing specialist with over five years of experience creating engaging content and driving campaigns across Instagram, TikTok, LinkedIn, and more. I thrive on storytelling, community engagement, and spotting trends that resonate with audiences, turning insights into creative ideas that move the needle. After earning my MSc in Digital Marketing while juggling roles in hospitality and healthcare, I joined Covalen as a Content Specialist to analyze trends and ensure content quality in line with guidelines. This role sharpened my communication, teamwork, and problem-solving skills, and I continue to grow as a collaborative, results-driven marketer.

Available to hire

Hi there! I’m Diana Connelly, a social media and digital marketing specialist with over five years of experience creating engaging content and driving campaigns across Instagram, TikTok, LinkedIn, and more. I thrive on storytelling, community engagement, and spotting trends that resonate with audiences, turning insights into creative ideas that move the needle.

After earning my MSc in Digital Marketing while juggling roles in hospitality and healthcare, I joined Covalen as a Content Specialist to analyze trends and ensure content quality in line with guidelines. This role sharpened my communication, teamwork, and problem-solving skills, and I continue to grow as a collaborative, results-driven marketer.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Content Specialist at Covalen (on-site at Meta)
August 1, 2024 - Present
Content reviewing for a text-based social media platform with a focus on algorithmically sourced trending topics. Identification of cultural trends and current affairs across different themes. Ensure content quality, maintaining accuracy, consistency, and alignment with guidelines. Collaboration with internal teams to improve user experience.
Sr. Specialist, Social Media Marketing at TTEC
June 1, 2019 - December 1, 2021
Responsible for social media for the USA region. Content creation for Facebook page TTEC USA and other global channels. Engaging with followers by responding to comments and direct messages on Facebook, Instagram, and LinkedIn. Execution of Talent Acquisition’s ad campaigns on Facebook, Instagram, X, LinkedIn, TikTok, Reddit, and Google Ads. Ads monthly reporting.
Planner Jr. at Liverpool (Mexico)
January 1, 2019 - May 1, 2019
Planning and reporting of paid campaigns for social media and display, for the Women and Cosmetics departments.
Social Media Manager at Liverpool (Mexico)
July 1, 2018 - January 1, 2019
Planning and execution of campaigns for Suburbia. Managed content calendars and scheduling for organic content.
Social Media Analyst at Liverpool (Mexico)
November 1, 2016 - June 1, 2018
Crisis monitoring and user engagement in Liverpool’s and Galerias’ social media. Follow up on clients’ complaints and doubts. Campaign planning and reporting for Liverpool’s social media. Copywriting for Liverpool’s social media content. Photography for Liverpool’s organic content and event coverage.
Team Member at Premier Inn
February 1, 2023 - July 1, 2024
Team Member.
Healthcare Assistant at Kare Plus Dublin South
February 1, 2022 - February 1, 2023
Healthcare Assistant.
Director, Screenwriter, Director of Photography and Editor at Short films
January 1, 2015 - November 1, 2016
Director, screenwriter, director of photography and editor of short films.
Co-editor at La conversación en medio del buzz
August 1, 2014 - May 1, 2015
Co-editor of the book La conversación en medio del buzz.

Education

MSc in Digital Marketing at Dublin City University
September 1, 2022 - July 1, 2023
Bachelor's degree in Communication at Universidad Panamericana (Mexico)
August 1, 2012 - July 1, 2016
Semester Abroad at University of Regina
January 1, 2015 - April 1, 2015

Qualifications

Google Ads Display Certification
April 1, 2023 - April 30, 2026
HTML Essential Training
December 1, 2022 - April 30, 2026
Business Ethics
November 1, 2022 - April 30, 2026
The Fundamentals of Digital Marketing
November 1, 2022 - April 30, 2026
Digital Marketing Foundations
October 1, 2022 - April 30, 2026
Google Analytics Individual Qualification
February 1, 2019 - April 30, 2026
Diploma in Fashion and Editorial Photography
June 1, 2018 - April 30, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Retail