Hi, I’m Diana Murillo, a results-driven project coordinator and influencer outreach specialist. I’m based in Italy as a digital nomad, and I design and implement SOPs, streamline collaboration, and drive brand visibility through strategic content and community management. I love turning complex workflows into clear, scalable processes that boost team productivity and business success. I’ve built hands-on experience across operations, e-commerce support, social media, and creator campaigns. I’m passionate about onboarding and mentoring teams, coordinating cross-functional projects, and translating data and insights into action. I enjoy crafting engaging content, growing communities, and delivering measurable results in fast-paced environments.

Diana Murillo

Hi, I’m Diana Murillo, a results-driven project coordinator and influencer outreach specialist. I’m based in Italy as a digital nomad, and I design and implement SOPs, streamline collaboration, and drive brand visibility through strategic content and community management. I love turning complex workflows into clear, scalable processes that boost team productivity and business success. I’ve built hands-on experience across operations, e-commerce support, social media, and creator campaigns. I’m passionate about onboarding and mentoring teams, coordinating cross-functional projects, and translating data and insights into action. I enjoy crafting engaging content, growing communities, and delivering measurable results in fast-paced environments.

Available to hire

Hi, I’m Diana Murillo, a results-driven project coordinator and influencer outreach specialist. I’m based in Italy as a digital nomad, and I design and implement SOPs, streamline collaboration, and drive brand visibility through strategic content and community management. I love turning complex workflows into clear, scalable processes that boost team productivity and business success.

I’ve built hands-on experience across operations, e-commerce support, social media, and creator campaigns. I’m passionate about onboarding and mentoring teams, coordinating cross-functional projects, and translating data and insights into action. I enjoy crafting engaging content, growing communities, and delivering measurable results in fast-paced environments.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Advanced
Spanish; Castilian
Fluent
Italian
Beginner

Work Experience

eCommerce Assistant - Shopify & Marketing Strategies at AirAssistant.io (Client, At Ease Baby)
August 5, 2025 - April 10, 2026
Building & managing the Shopify store, optimizing listings and site performance. Planning & execution of email marketing campaigns to boost engagement and sales. Design & implementation of multi-channel marketing strategies aligned with revenue goals. Managing Instagram and Facebook accounts, scheduling posts, and engaging followers. Creation of branded visuals and copy for digital campaigns using Canva. Launching & optimization of Meta Ads campaigns to increase traffic and conversions.
Operations Manager at BrainPower Inc
February 19, 2021 - May 30, 2025
Designed and implemented SOP procedures to solve operational inefficiencies, resulting in streamlined processes and reduced costs. Onboarded, trained, and supervised new team members to address performance gaps, ensuring consistent adherence to company policies. Managed documentation and clerical tasks to support managers and CEOs, improving workflow organization and information accessibility. Migrated SOPs, Wiki docs, and templates across Notion, ClickUp, and Trainual, optimizing information management systems for better team collaboration. Supported technological implementation using Hotjar and Zapier to address automation needs, enhancing productivity. Conducted candidate search and hiring through HR platforms, solving staffing requirements efficiently. Managed influencer outreach and UGC campaigns manually and via Billo, Collabstr, Creators.co, VideoPeel, and Backstage to boost brand visibility. Conducted audience research to solve targeting challenges and inform marketing decisions. Created engaging social media content with Canva, addressing branding consistency and visual impact. Communicated effectively to solve coordination issues, maintaining high performance under pressure with strong analytical and time management skills
Content Assistant at Surgery Secrets
February 19, 2021 - December 15, 2021
Created and scheduled Instagram and Facebook content in Canva and Planoly to address low engagement, ensuring consistent online presence. Designed weekly content pieces to maintain brand aesthetics and improve follower interaction. Developed reports in Google Sheets to track performance and inform future strategies. Conducted hashtag and trend research to optimize reach and solve visibility challenges. Implemented new follower strategies to drive community growth and enhance brand awareness.
Virtual Assistant & Community Manager at TravelMamma Anna Von / Travel Blogger
June 4, 2019 - February 16, 2021
Community Manager for Instagram and Facebook Managed Instagram and Facebook communities, addressing follower queries and comments to increase engagement and loyalty. Designed and scheduled newsletters with Canva to maintain audience connection and drive website traffic. Created content posts and performed hashtag research to optimize reach and address stagnant growth. Executed new follower strategies, solving brand exposure limitations. Provided basic Shopify store support, solving operational tasks to maintain sales flow. Built and managed a Mighty Networks community to address audience connection needs beyond social media. Developed email marketing campaigns in Aweber to solve communication gaps and boost conversions. Edited and published YouTube videos to expand audience reach and content diversification.
Operations Assistant at Clickable Impact
April 1, 2019 - February 28, 2020
Provided administrative and marketing support to address operational gaps, creating reports in Canva and Google Docs/Sheets for data-driven decisions. Edited landing pages and email flows in ClickFunnels and Klaviyo to optimize sales funnels and improve user experience. Conducted audience research via Meta Insights to solve targeting issues and enhance campaign performance

Education

Master’s in Data Science & Digital Strategies for eCommerce at University Superior Center, Colombia
January 11, 2030 - February 2, 2026

Qualifications

Degree in Accounting
January 1, 2005 - January 1, 2008
Master’s in Data Science & Digital Strategies for eCommerce
January 11, 2030 - February 2, 2026
Degree in Accounting
January 1, 2005 - January 1, 2008

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality