Dynamic Social Media Manager, Content Creator, and Photographer with 5+ years in digital marketing, content strategy, and media production. Expert in crafting compelling visual and written content that drives engagement and builds brand presence across platforms.

Diana Sargsyan

Dynamic Social Media Manager, Content Creator, and Photographer with 5+ years in digital marketing, content strategy, and media production. Expert in crafting compelling visual and written content that drives engagement and builds brand presence across platforms.

Available to hire

Dynamic Social Media Manager, Content Creator, and Photographer with 5+ years in digital marketing, content strategy, and media production. Expert in crafting compelling visual and written content that drives engagement and builds brand presence across platforms.

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Language

English
Fluent
Russian
Fluent
Armenian
Fluent

Work Experience

Freelance Social Media Manager & Content Creator at Diana's Photography | Social Media Lens Pro
January 1, 2020 - June 13, 2024
Manage social media profiles for business owners, enhancing their brand presence on Instagram, Facebook, TikTok, and YouTube. Manage and create content for personal social media profiles to establish a strong personal brand presence. Develop and execute content strategies aligned with brand identity and marketing objectives. Plan, film, edit, and post engaging video content in both short-form and long-form formats. Design branded marketing materials including social media posts, blogs, newsletters, and website copy. Analyze performance metrics to refine strategies, improving engagement, reach, and conversion rates. Conduct targeted advertising campaigns and collaborate with influencers to maximize brand visibility.
Co-Founder & Event Planner at Arminda Wedding Planner
January 1, 2017 - December 31, 2020
Led content creation efforts for digital and social media promotion of events. Managed client relationships and ensured seamless execution of events with up to 500 attendees. Developed promotional strategies to increase brand awareness and attract clientele.
TV Host, Journalist & Administrator at Public TV Company of Armenia
January 1, 2017 - December 31, 2020
Hosted and managed content for the top-rated morning show, "Early in the Morning," and "Armenian Fashion" program, arranging and facilitating collaborations with renowned designers. Produced, planned, and edited TV segments ensuring compelling storytelling and quality production. Coordinated guest interviews and marketing campaigns to enhance audience engagement.
Social Media Content Creator at Diana Diary Blog
January 1, 2020 - June 12, 2024
Crafted engaging cross-platform content across Instagram, Facebook, and YouTube to inform and captivate audiences. Forged brand partnerships optimizing content quality and engagement. Utilized follower insights to refine content strategies. Designed visually compelling images and produced testimonial and educational videos. Conducted competitor analysis to build a unique brand identity. Created and marketed digital guides and products to drive monetization. Scheduled posts efficiently using specialized tools and applied SEO principles to enhance content visibility and audience reach.
Self-employed photographer at Diana's Photography
January 1, 2020 - June 12, 2024
Collaborated with clients to meticulously plan and execute photoshoots. Proficient in professional editing using Adobe tools. Oversaw and managed social media accounts and a personal website.
Event Company Co-founder and designer at Arminda Wedding Planner
January 1, 2017 - December 31, 2020
Established and developed an event planning company that curated top-tier industry vendors and meticulously planned wedding designs and environments. Collaborated with stakeholders to select service vendors such as caterers, musical entertainment, and videographers.
TV host, Journalist, Line Producer at Public TV Company of Armenia
January 1, 2017 - December 31, 2020
Orchestrated and directed the 'Morning Program' through meticulous planning and coordination. Arranged collaborations with renowned designers for broadcasting the Fashion Program. Presented and hosted the live 'Morning Program' (Breakfast Time) as a TV host.
Freelance Social Media Manager & Content Creator at Diana's Photography | Social Media Lens Pro
January 1, 2020 - Present
Manage social media profiles for business owners, enhancing their brand presence on Instagram, Facebook, TikTok, and YouTube. Manage and create content for personal social media profiles, establishing a strong personal brand presence. Develop and execute content strategies aligned with brand identity and marketing objectives. Plan, film, edit, and post engaging video content in short-form and long-form formats. Design branded marketing materials such as social media posts, blogs, newsletters, and website copy. Analyze performance metrics to refine strategies, improving engagement, reach, and conversion rates. Conduct targeted advertising campaigns and collaborate with influencers to maximize brand visibility.
Co-Founder & Event Planner at Arminda Wedding Planner
December 31, 2020 - July 17, 2025
Led content creation efforts for digital and social media promotion of events. Managed client relationships and ensured seamless execution of events with up to 500 attendees. Developed promotional strategies to increase brand awareness and attract clientele.
TV Host, Journalist & Administrator at Public TV Company of Armenia
December 31, 2020 - July 17, 2025
Hosted and managed content for the top-rated morning show, "Early in the Morning," and "Armenian Fashion" program, arranging and facilitating collaborations with renowned designers. Produced, planned, and edited TV segments, ensuring compelling storytelling and quality production. Coordinated guest interviews and marketing campaigns to enhance audience engagement.
Freelance Social Media Manager & Content Creator at Self-employed
January 1, 2020 - January 1, 2020
Managed social media profiles for business owners, enhancing brand presence on Instagram, Facebook, TikTok, and YouTube. Created content for personal social media profiles; developed and executed content strategies aligned with brand identity and marketing objectives. Planned, filmed, edited, and posted engaging video content (short- and long-form). Designed branded marketing materials (social posts, blogs, newsletters, and website copy). Analyzed performance metrics to refine strategies, improving engagement, reach, and conversions. Conducted targeted advertising campaigns and collaborated with influencers to maximize brand visibility.
Freelance Social Media Manager & Content Creator at Self-employed
January 1, 2020 - October 29, 2025
Managed social media profiles for business owners, enhancing brand presence on Instagram, Facebook, TikTok, and YouTube. Created content for personal social media profiles; developed and executed content strategies aligned with brand identity and marketing objectives. Planned, filmed, edited, and posted engaging video content (short- and long-form). Designed branded marketing materials (social posts, blogs, newsletters, and website copy). Analyzed performance metrics to refine strategies, improving engagement, reach, and conversion rates. Conducted targeted advertising campaigns and collaborated with influencers to maximize brand visibility.
Social Media Manager & Content Creator at Public TV Company of Armenia
January 1, 2023 - October 29, 2025
Hosted and managed content for the top-rated morning show 'Early in the Morning' and 'Armenian Fashion' program; arranged and facilitated collaborations with renowned designers. Produced, planned, and edited TV segments, ensuring compelling storytelling and quality production. Coordinated guest interviews and marketing campaigns to enhance audience engagement. Developed targeted advertising campaigns and collaborated with influencers to maximize brand visibility.
Social Media Manager & Content Creator at Freelance / Self-employed
December 31, 2020 - December 31, 2020
Managed social media profiles for business owners, enhancing brand presence on Instagram, Facebook, TikTok, and YouTube. Created content for personal and client profiles; developed brand identity; planned, filmed, edited, and posted engaging short- and long-form video content. Designed marketing materials such as social posts, blogs, newsletters, and website copy. Analyzed performance metrics to refine strategies, improving engagement, reach, and conversions. Conducted targeted advertising campaigns and collaborated with influencers to maximize brand visibility.
Co-Founder & Event Planner at Self-employed / Freelance
January 1, 2020 - November 28, 2025
Co-founded and planned events, arranging collaborations with renowned designers; led content creation efforts for digital and social campaigns to promote events.

Education

Masters at Yerevan State University
January 1, 2013 - December 31, 2015
Bachelors at Yerevan State University
January 1, 2009 - December 31, 2013
Masters' Degree at Yerevan State University
January 1, 2013 - December 31, 2015
Bachelor's Degree at Yerevan State University
January 1, 2009 - December 31, 2013
Masters at Yerevan State University, Yerevan, Armenia
January 1, 2013 - December 31, 2015
Bachelors at Yerevan State University, Yerevan, Armenia
January 1, 2009 - December 31, 2013
Course/Certificate at Coursera
January 1, 2023 - October 29, 2025
Training at One Way Training (with Yerevan State University)
January 1, 2019 - October 29, 2025
Course/Training at One Way Training / Yerevan State University
January 1, 2019 - November 28, 2025

Qualifications

Google UX Design Course
January 1, 2023 - December 31, 2023
Professional Photography & Videography Course
January 1, 2019 - December 31, 2019
Google UX Design Course
January 1, 2023 - December 31, 2023
Photography Course
January 1, 2019 - December 31, 2019
Google UX Design Course
January 1, 2023 - December 31, 2023
Professional Photography & Videography Course
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet, Consumer Goods, Telecommunications, Education, Other