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I’m Diana Soare, an independent product designer and project lead based in Bucharest, with an architecture background. Since 2023, I’ve been designing end-to-end B2B products and experiences, turning complex stakeholder and product needs into clear structures, responsive interfaces, and cohesive brand systems. I enjoy owning the full process—from discovery and scope through interactive prototyping, design systems, and developer handoff—while collaborating with external specialists, developers, and content partners. My work spans UX/UI for mobile and web, scheduling and ordering flows, marketplace redesigns, and brand identity and communication systems that stay consistent across web, social, print, and presentations.…I’m Diana Soare, an independent product designer and project lead based in Bucharest, with an architecture background. Since 2023, I’ve been designing end-to-end B2B products and experiences, turning complex stakeholder and product needs into clear structures, responsive interfaces, and cohesive brand systems. I enjoy owning the full process—from discovery and scope through interactive prototyping, design systems, and developer handoff—while collaborating with external specialists, developers, and content partners. My work spans UX/UI for mobile and web, scheduling and ordering flows, marketplace redesigns, and brand identity and communication systems that stay consistent across web, social, print, and presentations.

Diana Soare

Product Designer, UX Designer, UI Designer, +2

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I’m Diana Soare, an independent product designer and project lead based in Bucharest, with an architecture background. Since 2023, I’ve been designing end-to-end B2B products and experiences, turning complex stakeholder and product needs into clear structures, responsive interfaces, and cohesive brand systems. I enjoy owning the full process—from discovery and scope through interactive prototyping, design systems, and developer handoff—while collaborating with external specialists, developers, and content partners. My work spans UX/UI for mobile and web, scheduling and ordering flows, marketplace redesigns, and brand identity and communication systems that stay consistent across web, social, print, and presentations.…I’m Diana Soare, an independent product designer and project lead based in Bucharest, with an architecture background. Since 2023, I’ve been designing end-to-end B2B products and experiences, turning complex stakeholder and product needs into clear structures, responsive interfaces, and cohesive brand systems. I enjoy owning the full process—from discovery and scope through interactive prototyping, design systems, and developer handoff—while collaborating with external specialists, developers, and content partners. My work spans UX/UI for mobile and web, scheduling and ordering flows, marketplace redesigns, and brand identity and communication systems that stay consistent across web, social, print, and presentations.

Available to hire

I’m Diana Soare, an independent product designer and project lead based in Bucharest, with an architecture background. Since 2023, I’ve been designing end-to-end B2B products and experiences, turning complex stakeholder and product needs into clear structures, responsive interfaces, and cohesive brand systems.

I enjoy owning the full process—from discovery and scope through interactive prototyping, design systems, and developer handoff—while collaborating with external specialists, developers, and content partners. My work spans UX/UI for mobile and web, scheduling and ordering flows, marketplace redesigns, and brand identity and communication systems that stay consistent across web, social, print, and presentations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

German

Beginner

Work Experience

Independent Product Designer & Project Lead at tidix (independent design studio)

September 1, 2023 - Present

Delivered end-to-end B2B products, UI/UX and brand engagements, including discovery, scope, estimates, revisions, approvals, documentation, and developer handoff. Designed customer-facing mobile interfaces for multi-day scheduling, ordering, and multiple user states (core flows and edge cases). Led a responsive redesign of a two-sided services marketplace across web and mobile from initial audit and concept through high-fidelity design and developer handoff; the product is in development. Rebranded a 30-year-old B2B software company: conducted discovery and competitor research, documented findings, created the new identity, and restructured the website to clarify custom work offerings. Built and maintained project-specific design systems in Figma using auto layout, components, variants, variables, and design tokens; set up file conventions to keep UI consistent and ease handoff. Created brand identity and communication systems covering logo, typography, color, imagery, art direction, p

Junior Architect at Hochform Architekten

January 1, 2021 - January 1, 2022

Produced 3D visualizations and presentation materials, and supported concept development and technical coordination on projects built in Austria and Romania.

Independent Designer, Interior & Graphic Freelancer

January 1, 2020 - January 1, 2024

Delivered residential interior design and visual identity projects end to end, including space planning, 3D visualizations, material selection, technical documentation, and brand identity and communication materials across digital, print, and social. Managed briefs, budgets, client presentations, and revisions.

Interior Designer & Consultant at Schmidt Kitchens

January 1, 2019 - January 1, 2021

Translated client needs, measurements, and budgets into tailored layouts, technical drawings, and visual proposals. Coordinated production and installation from discovery to delivery.