Available to hire
Content Creator and Social Media Manager with 5+ years of experience in content creation, personal branding, and audience engagement. Former Singapore Airlines Cabin Crew (6 years) with strong communication and customer experience skills, plus a track record of growing and managing multi-platform social media.
Built and managed a 70.4K+ Instagram account through organic strategies and brand collaborations (100+ brands). Skilled in social media handling for local businesses to increase visibility, engagement, and revenue, and experienced with content planning, copywriting, and basic performance monitoring across platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Marketing & Communication Executive at Keiaitiv DeveIopment
January 1, 2025 - PresentDeveloped and executed social media strategies to strengthen brand positioning, visual identity, and messaging. Planned and directed content aligned with brand positioning; analyzed marketing and customer data to support data-driven business decisions; monitored performance metrics to optimize reach, engagement, and campaign effectiveness.
Marketing & Communications Manager at Keativ Development
January 1, 2025 - PresentLed marketing and communications efforts; planned and executed social media strategies aligned with brand positioning and business goals; supervised content calendars and messaging to drive engagement.
Speaker at XLS Mart (Online Class)
January 1, 2025 - December 31, 2025Speaker at Digital Product Online Class, sharing insights on digital product development.
Speaker at XLS Marketing Online
January 1, 2025 - December 31, 2025Online class speaker on Digital Product Development.
Marketing & Communications Manager at Keativ
January 1, 2025 - PresentLed brand repositioning and communications strategy; planned content calendars; monitored performance and guided cross-channel campaigns.
Social Media & Digital Product Mentor at Hab is Kerja Foundation
July 1, 2024 - April 1, 2026Mentored 500+ students in social media strategy and digital product development; facilitated an interactive Telegram community; delivered online mentoring sessions with practical assignments and actionable feedback; guided learners in building personal branding and market-ready digital products.
Social Media Manager at Bali Bright Property
July 1, 2024 - November 1, 2025Developed and managed social media strategies to promote property sales and rentals in Bali; planned content featuring property listings, locations, and lifestyle highlights; managed posting, captions, hashtags, and community engagement; analyzed performance metrics to optimize content and campaigns.
Social Media Strategist at Keativ Development
June 1, 2024 - November 1, 2025Led brand rebranding initiative to strengthen brand positioning, visual identity, and messaging; planned and directed content aligned with brand positioning; managed content calendars, captions, hashtags, and community engagement; monitored performance metrics to optimize reach, engagement, and campaign effectiveness.
Social Media Manager at Bali Bright Property Development
June 1, 2024 - November 1, 2025Developed and managed social media strategies; planned content featuring property listings, locations, and lifestyle highlights; managed posting, captions, hashtags, and community engagement to drive lead generation.
Social Media Specialist at Cuanki Bandung (Bandung Food Nostalgia)
December 2, 2023 - June 1, 2024Managed social media content, created engaging photo and video posts for daily posts and promotions, and monitored performance metrics to optimize organic reach and audience engagement.
Social Media Manager at Bali Bright Property
December 2, 2023 - June 30, 2024Developed and managed social media strategies to promote property listings and lifestyle highlights; planned and created content featuring property listings, locations, and lifestyle highlights; managed posting, captions, hashtags, and community engagement to support lead generation; monitored performance metrics to optimize reach and campaign effectiveness.
Social Media Specialist at Cuan kiw Plan
December 1, 2023 - June 30, 2024Planned and executed social media content highlighting Bandung food nostalgia. Produced engaging photo and video content for daily posts and promotions, monitored performance to optimize organic reach and audience engagement.
Social Media Specialist at Cuanki Bali
December 1, 2023 - June 1, 2024Developed and executed social media strategies to promote property sales and rentals in Bali; created content featuring property listings, locations, and lifestyle highlights; managed posting, captions, hashtags, and community engagement; monitored performance metrics to optimize reach and engagement.
Social Media Specialist at Cuankiw
December 1, 2023 - June 1, 2024Planned and executed social media content highlighting Bandung food nostalgia; created engaging photo and video content for daily posts and promotions; managed posting schedules, captions, hashtags, and community engagement.
Speaker at Pinterest & Taste Media
January 1, 2023 - December 31, 2023Speaker at Creator Pin Pro, sharing insights on content creation and social media.
Speaker at Pinterest & Living Loving
January 1, 2023 - December 31, 2023Speaker at Content Creator – Creative Retreat, sharing insights on content creation and audience engagement.
Social Media & Digital Product Mentor at Inspiration Factory Foundation / Habis Kerja Foundation
January 1, 2021 - December 31, 2022Mentored 500+ students in social media strategy and digital product development; facilitated online mentoring sessions with practical assignments and feedback.
Volunteer Teacher at Inspiration Factory Foundation
January 1, 2021 - December 31, 2022Volunteered as a social media mentor and educator within the Foundation; facilitated learning and practical application of social media strategy and digital product development.
Content Creator
September 1, 2019 - PresentCreates and shares content focused on personal branding and digital product/content creation. Also delivers and participates in creator-focused speaking sessions, workshops, and classes to share insights on content creation and social media.
Content Creator at Inspiration Factory Foundation
September 1, 2019 - PresentContent creator and volunteer teacher (2021-2022). Built and grew an Instagram presence, led social media campaigns across multiple platforms, planned content strategies aligned with brand positioning and audience insights, and mentored learners in digital skills; later positioned as an official Pinterest Creator and speaker at industry events.
Content Creator at Independent / Personal Brand
September 1, 2019 - PresentSep 2019 – Present: Built and managed a 7.1K follower Instagram account; planned and executed content strategies aligned with brand positioning; created photo and video content for daily posts and promotions; analyzed metrics to optimize reach and engagement.
Content Creator at Self-Employed / Freelancer
September 1, 2019 - PresentDelivered content strategy, creation, and editing for personal brands and clients; built and nurtured a multi-platform presence and mentored aspiring creators.
Content Creator & Volunteer Teacher at Inspiration Factory Foundation
September 1, 2019 - December 31, 2022Content creation and volunteer teaching; delivered online mentoring sessions; led an interactive Telegram community for discussions and Q&A; mentored 500+ students in social media strategy and digital product development.
Career Break
January 1, 2015 - January 1, 2019Took a planned career break for child care while actively upskilling in social media management, digital marketing, content creation, and photo & video editing.
Social Media Manager & Content Creator at Singapore Airlines
July 1, 2008 - September 1, 2014Former Cabin Crew with 6 years; built and managed brand social media presence, coordinated with cabin crew for content and safety messaging, conducted pre-flight briefings and content planning, and represented the brand through professional communication and audience engagement.
Cabin Crew at Singapore Airlines
July 1, 2008 - September 1, 2014Represented the airline's brand through professional communication and customer experience.
Cabin Crew at Singapore Airlines
July 1, 2002 - September 1, 2014Delivered excellent customer service while ensuring passenger safety in a fast-paced environment. Communicated fluently in English with international passengers, provided clear instructions and support, and collaborated with cabin crew teams to maintain smooth operations and consistent service standards. Conducted pre-flight briefings and delivered in-flight announcements, represented the airline brand through professional communication and customer experience, and resolved passenger concerns and unexpected situations using effective problem-solving skills. Also built and managed an Instagram account (71.5K+ followers) through organic strategies and engagement tactics.
Education
Bachelor's Degree in Psychology at Atmajaya University, Jakarta, Indonesia
January 1, 2003 - January 1, 2007Bachelor's Degree in Psychology at Atma Jaya University, Jakarta, Indonesia
January 1, 2003 - January 1, 2007Mentor, Social Media & Digital Product at Inspiration Factory Foundation
July 1, 2024 - April 30, 2026Bachelor's Degree in Psychology at Atma Jaya University
July 1, 2003 - January 1, 2007Bachelor's Degree in Psychology at Atma Jaya Catholic University of Indonesia
January 1, 2003 - January 1, 2007Bachelor's Degree in Psychology (Industrial & Organizational Psychology) at Atmajaya University, Jakarta, Indonesia
January 1, 2003 - January 1, 2007Bachelor's Degree in Industrial and Organizational Psychology at Atmajaya University, Jakarta
January 1, 2003 - December 31, 2007Qualifications
Digital Marketing Course – REVO U
January 1, 2025 - January 5, 2026Communication Skills Training – Singapore Airlines
January 1, 2008 - January 5, 2026Professional English Public Speaking – Singapore Airlines
January 1, 2008 - January 5, 2026Digital Marketing Course – REVO U
January 1, 2025 - December 31, 2025Communication Skills Training – Singapore Airlines
January 1, 2008 - December 31, 2008Professional English Public Speaking – Singapore Airlines
January 1, 2008 - December 31, 2008Digital Marketing Course – REVOU
January 1, 2025 - December 31, 2025Public Speaking Certification – Singapore Airlines
January 1, 2008 - December 31, 2008Digital Marketing Course – REVO U
January 1, 2025 - June 10, 2026Communication Skills Training – Singapore Airlines
January 1, 2008 - June 10, 2026Professional English Public Speaking – Singapore Airlines
January 1, 2008 - June 10, 2026Professional English Public Speaking
January 1, 2008 - June 10, 2026Digital Marketing Course – REVOU
January 1, 2025 - June 10, 2026Digital Marketing Course - REVOU
January 1, 2025 - December 31, 2025Communication Skills Training - Singapore Airlines
January 1, 2008 - December 31, 2008Professional English Public Speaking - Singapore Airlines
January 1, 2008 - December 31, 2008Industry Experience
Media & Entertainment, Real Estate & Construction, Retail, Software & Internet, Professional Services, Travel & Hospitality, Education, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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