Available to hire
Hi, I’m Diana Patac. I’m a performance marketing and growth-focused professional with hands-on experience in SEM, Paid Social, and Programmatic advertising. I excel at analytics-driven decision making, growth strategy, and customer acquisition, and I’m proficient with martech tools like HubSpot, Salesforce, and Power BI. I’m seeking a rewarding role where I can contribute to the company’s success while advancing my own career.
I’ve led end-to-end digital transformation initiatives, built omnichannel campaigns, and collaborated with cross-functional teams to launch data-driven products and marketing platforms. I love turning consumer insights into actionable campaigns, optimizing budgets for ROI, and delivering engaging brand experiences across online and offline touchpoints. I’m excited about opportunities in automotive, retail, and broader digital ecosystems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Portuguese
Intermediate
Work Experience
Client Services Team Lead at USS SOFTWARE SOLUTIONS
December 31, 2025 - July 15, 2025Provided strategic guidance to ensure alignment between client needs and project execution. Resolved escalations and maintained high client satisfaction. Facilitated team development through coaching and performance feedback. Collaborated cross-functionally to streamline processes and enhance operational efficiency. Oversaw strategic accounts, ensuring the delivery of high-quality services and solutions. Acted as a trusted advisor to clients, translating business challenges into actionable plans. Conducted regular business reviews and performance updates with stakeholders.
Digital Project Director at MC DONALDS GLOBAL
December 31, 2024 - July 15, 2025Led two internal teams and acted as the primary liaison for McDonald's franchise owners involved in digital transformation initiatives. Managed the end-to-end digitalization project aimed at streamlining restaurant operations and enhancing customer experience. Collaborated with stakeholders from multiple franchise locations to align project objectives and ensure operational feasibility. Oversaw project planning, resource allocation, and risk management to ensure successful implementation within deadlines.
Digital Advertising & Media Buying Director
December 31, 2022 - July 15, 2025Led the development and execution of digital advertising and media buying strategies for key client accounts, focusing on performance and ROI. Managed end-to-end media planning, campaign setup, optimization, and reporting across multiple platforms and channels. Acted as the main point of contact for external traffic platforms and affiliate networks, negotiating payouts and partnership terms. Oversaw the full affiliate marketing ecosystem aligned with eCommerce objectives. Coordinated campaign setup and optimization within adserver environments, working closely with technical teams. Provided strategic consulting to clients, maintaining strong vendor relationships, delivering performance insights, and facilitating cross-functional collaboration. Fostered accountability, ownership, and continuous improvement across teams.
Delivery Manager & Business Process Analyst at Decalex Digital
January 1, 2025 - PresentConducted in-depth analysis of business processes to identify gaps, inefficiencies, and opportunities for improvement. Collaborated with cross-functional teams to define operational needs and align technical solutions with business goals. Created and maintained process maps, workflows, and documentation to support strategic planning and process optimization. Gathered and structured requirements through interviews, workshops, and data review to support informed decision-making. Supported implementation of operational frameworks and internal procedures across departments. Translated complex concepts into actionable recommendations, balancing data with business context. Worked closely with stakeholders to define KPIs, monitor performance, and improve reporting standards. Facilitated internal alignment through clear communication, structured deliverables, and practical documentation. Supported the development of standard operating procedures (SOPs) to ensure process consistency and scalabi
Operations Program Manager at USS Software Solutions
January 1, 2025 - July 15, 2025Designed and implemented operational workflows to improve efficiency, transparency, and accountability across teams. Tracked program milestones and resource allocation using collaborative tools and clear reporting frameworks. Standardized communication flows and documentation processes to reduce ambiguity and increase team autonomy. Facilitated regular syncs and checkpoints to assess risks, resolve blockers, and maintain delivery momentum. Led process improvement initiatives based on data insights, feedback, and operational bottlenecks. Ensured consistent application of best practices across projects, promoting a culture of structured execution and measurable results. Developed and optimized operational frameworks to support scalable project delivery and cross-team collaboration. Oversaw resource planning and capacity management to ensure balanced workloads and efficient project execution. Drove alignment between operational processes and strategic business objectives, ensuring that da
Project Director at McDonalds
January 1, 2024 - July 15, 2025Directed a large-scale digital transformation project for McDonald’s franchise network, enhancing operational processes and digital infrastructure across multiple locations. Led two cross-functional internal teams, ensuring alignment between technical development, operational delivery, and the strategic vision of the project. Provided leadership, coaching, and strategic guidance to a team of project managers, empowering them to drive initiatives with ownership and accountability. Acted as the primary liaison for franchise stakeholders, facilitating transparent communication, gathering requirements, and ensuring project buy-in at all levels. Designed project roadmaps, managed interdependencies, and oversaw resource planning to deliver projects on time, within scope, and aligned with business objectives. Established project governance frameworks, standardizing reporting, risk management, and stakeholder engagement across all project streams. Collaborated with senior leadership to trans
National Operations Manager at Dental Clinics Dr. Leahu / Regina Maria
January 1, 2022 - July 15, 2025Managed daily operations across multiple dental clinics nationwide, ensuring consistency, compliance and patient experience excellence. Standardized internal procedures and optimized workflows to improve service delivery and operational efficiency. Coordinated cross-functional teams including medical, administrative, and support staff across locations. Developed and monitored KPIs to track clinic performance, resource utilization and patient satisfaction. Led onboarding and training for clinic managers, promoting unified leadership and quality standards. Collaborated with executive leadership to expand operations and integrate new clinics into the national structure. Implemented tools and processes to improve appointment scheduling, inventory management and interdepartmental communication. Acted as a liaison between clinic teams and headquarters, ensuring strategic alignment and issue resolution.
Digital Operations Team Lead at Pionix Marketing Solutions
January 1, 2021 - July 15, 2025Managed end-to-end delivery of digital projects, combining operational coordination with hands-on execution in media buying and marketing strategy. Led a cross-functional team, overseeing performance evaluations, task delegation and professional development initiatives. Planned and executed paid campaigns (Meta, Google Ads), tracked KPIs and optimized budget allocation to maximize ROI. Standardized workflows and implemented collaborative tools to streamline project management and reporting. Acted as the link between strategic direction and operational execution, aligning team efforts with brand objectives. Drove continuous improvement by analyzing performance data, refining content strategies and facilitating feedback loops. Coordinated campaign timelines, creative assets, platform setup and post-launch analysis to ensure high-quality delivery. Developed performance dashboards and custom reports to support data-driven decision-making and strategic planning. Collaborated with external p
Business Process Operations & AI/AUTOMATION Product Development at Aliant Tech
January 1, 2024 - November 25, 2025Managed end-to-end business process optimization and product development projects, delivering within scope, time, and budget. Coordinated cross-functional teams to deliver digital transformation initiatives across customer apps, platforms, and enterprise tools. Defined and monitored KPIs and performance frameworks enabling data-driven decision making. Oversaw vendor and partner management, ensuring compliance, service quality, and integration of new solutions. Designed and implemented process automation workflows, improving operational efficiency and reducing manual workload. Developed innovation roadmaps aligned with growth strategy and emerging technologies. Facilitated executive-level reporting and portfolio reviews, providing stakeholders with insights on risks, dependencies, and progress. Partnered with client service and delivery teams to ensure seamless rollout of new business solutions across regions. Supported pricing and product structuring tools in Excel/ERP, improving finan
Operations Program Manager at US Software
January 1, 2024 - November 25, 2025Directed program governance and operational processes, improving transparency and delivery predictability. Conducted operational and risk analyses, implementing corrective actions to prevent delays and inefficiencies. Partnered with internal departments and external vendors to support scalable and compliant program execution. Designed and implemented executive dashboards tracking KPIs and program milestones. Coordinated cross-department collaboration, ensuring alignment between business goals, client expectations, and delivery outcomes. Implemented change management initiatives, guiding teams through adoption of new systems and processes. Oversaw resource planning and budget tracking, ensuring efficient allocation across projects. Standardized reporting and documentation practices, strengthening PMO compliance. Introduced SOPs across multiple teams, reducing errors and streamlining reporting cycles. Coordinated knowledge transfer and training sessions, ensuring smooth onboarding for st
Digital Transformation Team Lead / Business Process / Project Manager at Pionix Marketing Solutions
December 31, 2024 - December 31, 2024Spearheaded digital transformation advertising projects from planning to execution, ensuring timely delivery. Introduced workflow automation tools and platforms, reducing campaign delivery time and operational bottlenecks. Coordinated regional and global rollouts, ensuring market adaptation while maintaining brand consistency. Facilitated project review sessions with stakeholders, managing risks, dependencies, and KPIs. Collaborated with IT, analytics, and operations teams to embed advanced digital solutions into workflows. Delivered executive-level reports and dashboards, providing senior management with actionable insights. Ensured governance frameworks, brand guidelines, and data privacy standards. Managed multi-stakeholder communications (HQ, regional offices, external vendors) to align goals and execution. Oversaw end-to-end lifecycle of digitalization initiatives, including scoping, execution, performance tracking, and reporting. Managed multi-country stakeholder alignment, balan
National Operations Manager – Dental Clinics at Dr Leahu by Regina Maria
December 31, 2022 - December 31, 2022Directed daily operations across multiple clinics, ensuring efficiency, compliance, and high-quality service delivery. Implemented business process improvements and digital systems to optimize workflows and patient experience. Coordinated cross-functional teams (medical, admin, finance, vendors), aligning resources with business needs. Led operational transformation projects, supporting clinic scalability and integration into Regina Maria. Introduced project management tools and dashboards for real-time tracking of clinic performance. Ensured regulatory compliance and risk management across all operational areas. Managed end-to-end business process optimization and product development projects, ensuring delivery within scope, time, and budget. Coordinated cross-functional teams to deliver digital transformation initiatives across clinic network. Oversaw vendor and partner management, ensuring compliance, service quality, and integration of new solutions. Designed and implemented proces
Team Lead Performance & Project Director at Pionix Marketing Solutions
December 31, 2022 - December 31, 2022Directed large-scale client projects from initiation to delivery, ensuring adherence to timelines, budgets, and quality standards. Managed multi-channel project portfolios, balancing client requirements with operational efficiency. Supervised and evaluated team performance, implementing QA frameworks and best practices. Coordinated cross-functional collaboration between delivery, analytics, and client service teams. Oversaw budget planning and resource allocation, ensuring profitability and client satisfaction. Facilitated executive-level reporting and presented project outcomes to senior stakeholders. Implemented PM tools and operational frameworks, improving tracking and delivery consistency. Promoted a data-driven operations culture, embedding reporting systems and process audits. Mentored junior managers, building next-generation leadership. Oversaw resource scheduling and workforce allocation, improving department efficiency. Led operational due diligence and integration processes
Project & Product Development Portfolio – Marketing Focus
January 1, 2024 - PresentContributed to digital product development initiatives (customer apps, loyalty platforms, online ordering, mobile-first solutions) with strong applicability to the automotive digital ecosystem (connected services, in-car apps, customer journey platforms). Managed end-to-end digital transformation projects integrating marketing, analytics, and technology, transferable to automotive contexts such as e-mobility, digital retail, and omnichannel brand experiences. Partnered with cross-functional teams to launch data-driven digital products, ensuring seamless user experience and alignment with brand identity. Applied consumer insights and market analytics to optimize product portfolios, direct GTM strategies, and digital engagement solutions. Coordinated omnichannel projects blending online and offline touchpoints, anticipated the digital retail shift in the automotive industry. Collaborated with vendors/tech providers to implement martech and analytics tools. Led projects combining software
Digitalization Team Lead / Client Service / Project Manager
January 1, 2022 - January 1, 2024Implemented digital workflow automation for campaign management, reducing delivery time and improving operational efficiency. Coordinated regional and global advertising rollouts, ensuring local market adaptation while maintaining brand consistency. Introduced new digital tools and platforms to enhance targeting, tracking, and personalization across channels. Facilitated regular project review sessions with stakeholders to align objectives, manage risks, and track progress against KPIs. Collaborated with IT and data teams to integrate advanced analytics and martech solutions into advertising workflows. Championed a test-and-learn culture, piloted AR/VR campaigns, mobile-first formats, geo-targeting. Ensured compliance with brand guidelines, data privacy regulations, and advertising standards. Spearheaded planning and execution of integrated digital advertising campaigns across social, search, display, and mobile, ensuring brand consistency. Conducted market and consumer behavior analys
Innovation & Tools / Cross-Functional Collaboration / Performance & Analytics
January 1, 2020 - January 1, 2022Implemented new software and marketing automation platforms to streamline campaign management and reporting. Oversaw content management systems and project management tools to improve efficiency and team collaboration. Collaborated with creative, content, analytics, and operations teams to ensure campaigns align with business goals and brand identity. Coordinated with external agencies and technology providers to support scalable and innovative marketing initiatives. Monitored and reported on campaign performance, generating actionable insights that improved efficiency and impact. Conducted advanced analytics and presented findings to senior management and stakeholders, supporting strategic decision-making. Established KPIs and performance frameworks for campaign optimization and reporting. Championed a test-and-learn culture and piloted innovative digital initiatives (AR/VR campaigns, mobile-first formats, geo-targeting). Delivered integrated digital advertising campaigns across socia
Team Lead Performance Marketing & Digital Advertising at Pionix Marketing Solutions
January 1, 2016 - January 1, 2022Led a team of specialists across Google Ads, Facebook Ads, SEO, and Programmatic, ensuring strategic alignment and flawless execution. Provided coaching, mentoring, and performance evaluation for digital marketing teams. Coordinated cross-channel strategies, integrating paid search, paid social, display, and organic growth to deliver consistent results. Oversaw QA and performance reviews, implementing best practices. Championed a data-driven culture, using analytics dashboards (GA4, Meta Business, SEMrush) to monitor results and drive decision-making.
Education
Master of Information & Documents at University of Bucharest
January 1, 2016 - December 31, 2018Master of Information & Documents at University of Bucharest
January 1, 2011 - December 31, 2014Bachelor of Management at University of Bucharest
January 1, 2016 - December 31, 2018Master in Human Resources Management at Bucharest University
January 1, 2011 - December 31, 2014Management of Information and Documents at Bucharest University
January 1, 2016 - December 31, 2018Bachelor (Training Licenses/Courses) at Codecs Foundation (Leaders of the Third Millennium) - Calarasi
September 1, 2007 - June 1, 2011Education Management of Information and Documents at Bucharest University
January 1, 2016 - January 1, 2018Master Management of Human Resources at Bucharest University
January 1, 2011 - January 1, 2014Bachelor Training Licenses/Courses Codecs Foundation (Leaders of the Third Millennium) - Leadership & Management / Emotional Intelligence at Codecs Foundation
September 1, 2007 - June 1, 2011Qualifications
Leadership & Management and Emotional Intelligence Training (Codecs Foundation)
September 1, 2007 - June 1, 2011Leadership & Management Training (Codecs Foundation)
September 1, 2007 - June 1, 2011Industry Experience
Software & Internet, Retail, Professional Services, Healthcare, Media & Entertainment, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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