MD

Marème Dickel DIA

Available to hire

I am a Business Data Scientist with experience in data analysis, monitoring, reporting and program support across private sector, media, and international cooperation environments.

About

I am a Business Data Scientist with experience in data analysis, monitoring, reporting and program support across private sector, media, and international cooperation environments. I transform raw data into clear insights, support results-based management (RBM), produce dashboards, analyze performance indicators, and contribute to impact-driven programs.
I enjoy working across teams, understanding user needs, documenting processes, and supporting evidence-based decision-making. I am passionate about inclusive development, youth empowerment, and digital learning. I am currently enrolled in an intensive Data Science certification.

  • 4 years' experience
  • Joined December 2025

Languages

  • FrenchFluent
  • EnglishIntermediate
  • WolofFluent
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Non-Profit Organization
  • Software & Internet
  • Professional Services

More experts in Dakar, Senegal

Work experience· 8 roles

Youth Segment Specialist (Promoted from CVM Analyst) · YAS Senegal, Dakar (Senegal)Apr 2025 – Present · 1 yr 8 mos

Analyze youth customer behavior, usage patterns, and KPIs to identify engagement, performance, and retention levers. Support the monitoring and reporting of digital programs and youth initiatives using data-driven insights. Collaborate with Product, BI, IT, UX, and Marketing teams to develop user-centered solutions and track their performance. Support GTM execution and reporting through dashboards, weekly reviews, and performance indicators.

CVM Analyst – Customer Value Management · YAS Senegal, Dakar (Senegal)May 2024 – May 2025 · 1 yr 1 mo

Conduct retention, reactivation, cross-sell, and up-sell analysis using SQL, Python, and segmentation techniques. Build churn prediction models and user behavior models (classification, clustering). Monitor weekly, monthly and quarterly KPIs (ARPU, incremental revenue, activation, adoption). Deliver dashboards, campaign reports and recommendations supporting strategic decisions.

Data Scientist Apprentice – Product Optimization (Credit Scoring) · YAS Madagascar (Remote / Antananarivo)Oct 2023 – Mar 2024 · 6 mos

Developed and tested a credit scoring model using real customer data, bench-marked against existing system. Migrated workflows to Python to improve reliability and performance of analytical processes.

Project Manager (Media, Communication & Client Relations) · Audyssey Prod, Dakar (Senegal)May 2023 – Sep 2023 · 5 mos
Data Analyst & Web Developer · Adafri, Dakar (Senegal)Nov 2022 – Apr 2023 · 6 mos
Learning Content & Localization Assistant (Short-term Contract) · JICA – Japan International Cooperation Agency (Remote / Dakar)Jun 2022 – Oct 2022 · 5 mos
Volunteer Youth Media Host – “Royukaay Program” · Vibe Radio Senegal / Association Royukaay (Dakar)Feb 2022 – Jan 2024 · 2 yrs
Statistical & Operational Analyst Intern · Port Autonome de Dakar (Senegal)Jan 2021 – Mar 2021 · 3 mos

Education

Master’s Degree – Management Responsible Innovation in Africa · ESCP Business School, Paris (France)2023 – 2024
MBA – Digital Strategy, Big Data & Data Strategy (Top of the Class) · ISM Digital Campus, Dakar (Senegal)2021 – 2023
Bachelor’s Degree – Software Engineering, Networks & Systems · ISM Digital Campus, Dakar (Senegal)2018 – 2021
Intensive Data Science Certification (In Progress) · Dakar Institute of Technology, Dakar (Senegal)2024 – 2025

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