Available to hire
I am Diego Beristain, a branding, marketing and advertising professional with 20 years of experience partnering with blue-chip clients such as Nestlé, Dannon (Danone), PepsiCo, Unilever, P&G, Kraft Foods, Henkel and Sigma Alimentos. I’ve led multi-channel brand strategies, product placements, and UX initiatives across North America, Latin America, and beyond, driving double-digit profit growth for major CPG brands and shaping compelling brand narratives.
As a creative business partner, I translate consumer insights into engaging brand experiences, aligning internal and external brand touchpoints, and building strong teams to deliver full-service branding and marketing solutions across multiple markets. I’m passionate about transforming agencies into agile, strategic partners that deliver measurable impact in packaging, naming, digital activation, and integrated campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Creative Director | Client Services Manager at TopDesign Group
January 1, 2020 - PresentResponsible for leading creative strategies and brand actions for global blue-chip clients: Creative Direction for Danone®, Disney®, Mondelez®, Bonafont®, Bonafont Kids®, Bimbo®. Services provided included Brand Strategy, Creative Communication, Consumer Analysis, Planogram Analysis, Naming, Brand Identity, Packaging, Point of Sale Strategies, POP Material, Marketing Initiatives & Tactics.
Creative Director | Brand Design at SKYX Platforms Corp. (NASDAQ: SKYX) - DBA SKYX Technologies
January 1, 2022 - January 1, 2024Leading brand design communications for SKYX Technologies, one of the largest home-and-building technologies companies. Oversaw brand identity and platform communications across products and services; managed brand development, packaging, digital assets and cross-channel campaigns; collaborated on patents and websites.
Head of Brand Development at CUL Distributors LLC
January 1, 2015 - January 1, 2020Brand development for one of the largest distributors of consumer goods in North America, Asia & Europe. Built and guided brand and product teams to achieve double-digit profit across categories and markets. Led corporate branding programs, integrated marketing communications, consumer touchpoints and digital amplification.
Marketing Director at ARA Gastronomic Group
January 1, 2014 - PresentMarketing Director for one of the largest gastronomic groups in Northern Mexico. Full responsibility of brand equity & financial growth plans, expanding food category establishments. Led communications and brand strategies for the region. Integrated online/offline campaign planning. Marketing framework development for a value-added commercial portfolio.
Marketing Director at Viastara LLC
January 1, 2012 - PresentMarketing Director for Latin America's largest distributor of Apple ecosystem products. Responsible for establishing and maintaining the overall strategic vision on marketing programs for global manufacturers and developers of consumer electronics, peripherals, and software in Mexico and Latin America.
Graphic Designer at Apple Inc, MX
January 1, 2006 - PresentGraphic Designer for Apple Inc, LATAM. Created compelling visual stories and touchpoints materials that best communicates brand new launches, products and in-store promotions for Mexican & Latin America markets. Assisted creative director as well as first-class executives in design directions.
Creative Director / Client Services Manager at TopDesign Group
January 1, 2020 - PresentLed creative strategies and brand actions for global blue-chip clients. Creative Direction for brands including Danone®, Disney®, Mondeléz®, Bonafont®, and Bonafont Kids®. Services delivered encompassed Brand Strategy, Creative Communication, Consumer Analysis, Planogram Analysis, Naming, Brand Identity, Packaging, Point of Sale Strategies, POP Material, Marketing Initiatives & Tactics.
Creative Director | Brand Design at SKYX Platforms Corp. (NASDAQ: SKYX) – DBA SKYX Technologies
January 1, 2022 - January 1, 2024Overseeing brand design communications for one of the largest home-and-building technologies companies. Led disruptive, advanced-safe-smart platform branding efforts to position SKYX as the standard for safe, smart homes and buildings.
Creative Director | Head of Brand Development at CUL Distributors LLC
January 1, 2015 - January 1, 2020Responsible for Brand Development for one of the largest distributors of consumer goods in North America, Asia & Europe. Built and managed brand and product teams to achieve double-digit profit across multiple categories and global markets. Led corporate branding programs and integrated marketing communications, consumer touchpoints, and digital/social/mobile amplification.
Education
AS. Graphic Design at The Art Institute of California - San Diego
January 11, 2030 - April 28, 2026BS. Advertising at The Art Institute of California - San Diego
January 11, 2030 - April 28, 2026AS in Graphic Design at The Art Institute of California - San Diego
January 11, 2030 - April 28, 2026Bachelor of Science in Advertising at The Art Institute of California - San Diego
January 11, 2030 - April 28, 2026Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Software & Internet, Retail, Education, Manufacturing
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