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I’m a Senior Paid Media Manager and PPC Strategist with 14+ years of experience building and scaling performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels. I focus on improving efficiency metrics like CPA and ROAS while connecting paid media execution to measurable outcomes—especially pipeline and qualified demand for B2B, SaaS, healthcare, and e-commerce brands. I’ve led multi-million-dollar annual ad spend in highly regulated environments and work closely with US and European teams in remote setups. I’m hands-on with measurement and optimization (GA4, Looker Studio, pixels/Conversion API, and CRM integrations like HubSpot and Salesforce), and I enjoy mentoring teams through structured testing, audience strategy, and cross-functional collaboration to continuously improve results.…I’m a Senior Paid Media Manager and PPC Strategist with 14+ years of experience building and scaling performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels. I focus on improving efficiency metrics like CPA and ROAS while connecting paid media execution to measurable outcomes—especially pipeline and qualified demand for B2B, SaaS, healthcare, and e-commerce brands. I’ve led multi-million-dollar annual ad spend in highly regulated environments and work closely with US and European teams in remote setups. I’m hands-on with measurement and optimization (GA4, Looker Studio, pixels/Conversion API, and CRM integrations like HubSpot and Salesforce), and I enjoy mentoring teams through structured testing, audience strategy, and cross-functional collaboration to continuously improve results.

Diego Willian Zietek

PPC Manager, Performance Marketer, Digital Marketer, +2

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I’m a Senior Paid Media Manager and PPC Strategist with 14+ years of experience building and scaling performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels. I focus on improving efficiency metrics like CPA and ROAS while connecting paid media execution to measurable outcomes—especially pipeline and qualified demand for B2B, SaaS, healthcare, and e-commerce brands. I’ve led multi-million-dollar annual ad spend in highly regulated environments and work closely with US and European teams in remote setups. I’m hands-on with measurement and optimization (GA4, Looker Studio, pixels/Conversion API, and CRM integrations like HubSpot and Salesforce), and I enjoy mentoring teams through structured testing, audience strategy, and cross-functional collaboration to continuously improve results.…I’m a Senior Paid Media Manager and PPC Strategist with 14+ years of experience building and scaling performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels. I focus on improving efficiency metrics like CPA and ROAS while connecting paid media execution to measurable outcomes—especially pipeline and qualified demand for B2B, SaaS, healthcare, and e-commerce brands. I’ve led multi-million-dollar annual ad spend in highly regulated environments and work closely with US and European teams in remote setups. I’m hands-on with measurement and optimization (GA4, Looker Studio, pixels/Conversion API, and CRM integrations like HubSpot and Salesforce), and I enjoy mentoring teams through structured testing, audience strategy, and cross-functional collaboration to continuously improve results.

Available to hire

I’m a Senior Paid Media Manager and PPC Strategist with 14+ years of experience building and scaling performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels. I focus on improving efficiency metrics like CPA and ROAS while connecting paid media execution to measurable outcomes—especially pipeline and qualified demand for B2B, SaaS, healthcare, and e-commerce brands.

I’ve led multi-million-dollar annual ad spend in highly regulated environments and work closely with US and European teams in remote setups. I’m hands-on with measurement and optimization (GA4, Looker Studio, pixels/Conversion API, and CRM integrations like HubSpot and Salesforce), and I enjoy mentoring teams through structured testing, audience strategy, and cross-functional collaboration to continuously improve results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Independent Paid Media Consultant at Diwizi

May 1, 2023 - Present

Managed full-funnel PPC and paid social campaigns for US clients across local business, SaaS, and digital agency contexts, including approximately $20,000 monthly ad spend per account. Delivered client outcomes through structured experimentation, audience targeting, and landing-page/funnel improvements. Example results: for Mission AC & Plumbing (Houston, TX), reduced Cost Per Acquisition by 44% via A/B testing, negative keyword refinement, and audience targeting, while increasing qualified leads by 60% through landing page CRO and funnel restructuring.

Senior Paid Media Manager at Hospital Israelita Albert Einstein

May 1, 2022 - Present

Defined and executed multi-channel paid media strategy across Google Ads, Meta, and LinkedIn to support patient acquisition in a highly regulated healthcare sector. Managed multi-million-dollar annual ad spend, allocating budgets based on performance trends and attribution models to maximize ROAS. Built and optimized measurement by overseeing CRM integrations (HubSpot, Salesforce) and advanced conversion tracking (GTM, GA4) to connect paid media performance to pipeline. Led analysis and dashboarding using GA4 and Looker Studio aligned to business KPIs. Mentored and scaled a paid media team centered on continuous testing and cross-functional collaboration.

Performance Specialist (PPC) at Pontomais

September 1, 2017 - September 1, 2019

Led Google Ads, Meta Ads, and programmatic advertising initiatives to drive MRR growth and user acquisition for an HR SaaS platform. Implemented retargeting and remarketing strategies to reduce churn and increase customer lifetime value. Monitored and optimized SEM performance metrics, using data insights and user behavior analytics to improve campaign outcomes.

Freelance Consultant & PPC Analyst at Various Clients (E-commerce, Retail, Services)

January 1, 2013 - January 1, 2017

Managed PPC campaigns including Google Shopping and high-volume seasonal promotions such as Black Friday and Cyber Monday for e-commerce clients. Provided paid media consulting across industries by setting up tracking and performance marketing frameworks that supported optimization and measurable results.