I'm Elisa Heidrich, a Digital Analyst and CRO Expert with over 13 years of professional experience in Digital Analytics, specializing in Conversion Optimization and Customer Friction. I have extensive knowledge of leading Digital Analytics tools, with a focus on Mouse-tracking and User Behavior analysis. I am passionate about generating insights from data and turning them into actionable recommendations that drive business results. I work with a structured, quality-oriented approach and a strong focus on increasing customer satisfaction. I enjoy collaborating with cross-functional teams to optimize digital platforms and deliver measurable improvements for users and stakeholders.

Elisa Heidrich

I'm Elisa Heidrich, a Digital Analyst and CRO Expert with over 13 years of professional experience in Digital Analytics, specializing in Conversion Optimization and Customer Friction. I have extensive knowledge of leading Digital Analytics tools, with a focus on Mouse-tracking and User Behavior analysis. I am passionate about generating insights from data and turning them into actionable recommendations that drive business results. I work with a structured, quality-oriented approach and a strong focus on increasing customer satisfaction. I enjoy collaborating with cross-functional teams to optimize digital platforms and deliver measurable improvements for users and stakeholders.

Available to hire

I’m Elisa Heidrich, a Digital Analyst and CRO Expert with over 13 years of professional experience in Digital Analytics, specializing in Conversion Optimization and Customer Friction. I have extensive knowledge of leading Digital Analytics tools, with a focus on Mouse-tracking and User Behavior analysis. I am passionate about generating insights from data and turning them into actionable recommendations that drive business results.

I work with a structured, quality-oriented approach and a strong focus on increasing customer satisfaction. I enjoy collaborating with cross-functional teams to optimize digital platforms and deliver measurable improvements for users and stakeholders.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

German
Fluent
English
Fluent
Russian
Beginner

Work Experience

Senior Web Analyst & CRO Expert at Self-employed
October 1, 2024 - Present
Freelance work focusing on website analysis, conversion rate optimization, and working with mouse-tracking tools
Business Analyst Vermarktung at Breuninger GmbH, Stuttgart
March 1, 2022 - July 1, 2024
Primary contact for all analytical topics within the department; CTR and Conversion Rate Optimization focus; developing dashboards & reports; ad-hoc analyses and deep dives; deriving recommendations for A/B tests and campaign & content strategies
Digital Analyst at Lufthansa AG, Frankfurt
January 1, 2017 - September 1, 2021
Responsible for User Experience Session Tracking applications; expert in Customer Friction & Conversion Optimization; sub-project lead in Web Analytics; analyzing & monitoring user behavior on the booking engine; investigating cause-effect relationships & developing improvement strategies; consulting & supporting business cases, website development, A/B test ideas, and website optimization
Digital Analyst at Lufthansa InTouch, Frankfurt
December 1, 2014 - December 1, 2016
Primary responsibility for User Behavior Tracking tools; ad-hoc analyses, error tracking, and KPI monitoring; collaboration within the Lufthansa Group on CRO for all group websites (especially booking engine); optimizing User Experience on all digital platforms; analysis & monitoring of user behavior
Web Intelligence Consultant at e-dynamics GmbH, Frankfurt
May 1, 2013 - November 1, 2014
Consulting and coaching stakeholders on Digital Analytics; managing analytics requests and transferring insights; conducting error analyses and follow-ups; creating analyses & reports based on web analytics and session tracking tools

Education

Master of Science at Otto-von-Guericke-University Magdeburg
October 1, 2010 - September 1, 2012
Bachelor of Science at Otto-von-Guericke-University Magdeburg
October 1, 2007 - July 1, 2010
Abitur at Erwin-Strittmatter-Gymnasium, Spremberg
August 1, 1999 - June 1, 2007

Qualifications

Google Analytics Certification
November 1, 2024 - January 23, 2026
Conversion Rate Optimization Certification
November 1, 2024 - January 23, 2026
SQL Skills & Competencies Training
September 1, 2023 - January 23, 2026

Industry Experience

Retail, Travel & Hospitality, Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
See more

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