EH

Elisa Heidrich

Available to hire

I'm Elisa Heidrich, a Digital Analyst and CRO Expert with over 13 years of professional experience in Digital Analytics, specializing in Conversion Optimization and Customer Friction.

About

I’m Elisa Heidrich, a Digital Analyst and CRO Expert with over 13 years of professional experience in Digital Analytics, specializing in Conversion Optimization and Customer Friction. I have extensive knowledge of leading Digital Analytics tools, with a focus on Mouse-tracking and User Behavior analysis. I am passionate about generating insights from data and turning them into actionable recommendations that drive business results.

I work with a structured, quality-oriented approach and a strong focus on increasing customer satisfaction. I enjoy collaborating with cross-functional teams to optimize digital platforms and deliver measurable improvements for users and stakeholders.

  • 12 years' experience
  • Joined January 2026

Languages

  • GermanFluent
  • EnglishFluent
  • RussianBeginner

Industry experience

  • Retail
  • Travel & Hospitality
  • Software & Internet
  • Professional Services
  • Media & Entertainment

More experts in Munich, Germany

Work experience· 5 roles

Senior Web Analyst & CRO Expert · Self-employedOct 2024 – Present · 2 yrs 2 mos

Freelance work focusing on website analysis, conversion rate optimization, and working with mouse-tracking tools

Business Analyst Vermarktung · Breuninger GmbH, StuttgartMar 2022 – Jul 2024 · 2 yrs 5 mos

Primary contact for all analytical topics within the department; CTR and Conversion Rate Optimization focus; developing dashboards & reports; ad-hoc analyses and deep dives; deriving recommendations for A/B tests and campaign & content strategies

Digital Analyst · Lufthansa AG, FrankfurtJan 2017 – Sep 2021 · 4 yrs 9 mos

Responsible for User Experience Session Tracking applications; expert in Customer Friction & Conversion Optimization; sub-project lead in Web Analytics; analyzing & monitoring user behavior on the booking engine; investigating cause-effect relationships & developing improvement strategies; consulting & supporting business cases, website development, A/B test ideas, and website optimization

Digital Analyst · Lufthansa InTouch, FrankfurtDec 2014 – Dec 2016 · 2 yrs 1 mo
Web Intelligence Consultant · e-dynamics GmbH, FrankfurtMay 2013 – Nov 2014 · 1 yr 7 mos

Education

Master of Science · Otto-von-Guericke-University Magdeburg2010 – 2012
Bachelor of Science · Otto-von-Guericke-University Magdeburg2007 – 2010
Abitur · Erwin-Strittmatter-Gymnasium, Spremberg1999 – 2007

Certifications and awards

Google Analytics Certification2024 – 2026
Conversion Rate Optimization Certification2024 – 2026
SQL Skills & Competencies Training2023 – 2026

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