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I am a multidisciplinary graphic designer and digital entrepreneur with over 15 years of experience in crafting visual identities, websites, and marketing strategies that produce measurable outcomes. I specialize in scaling businesses by leveraging design-led thinking, automation, and user-focused branding. Passionate about developing purposeful brands, I am eager to explore international opportunities where I can contribute my creative mindset and business insight to new challenges and diverse markets.…I am a multidisciplinary graphic designer and digital entrepreneur with over 15 years of experience in crafting visual identities, websites, and marketing strategies that produce measurable outcomes. I specialize in scaling businesses by leveraging design-led thinking, automation, and user-focused branding. Passionate about developing purposeful brands, I am eager to explore international opportunities where I can contribute my creative mindset and business insight to new challenges and diverse markets.

Alin Lazăr

Book Cover Designer, Graphic Designer, Brand Designer, +7

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I am a multidisciplinary graphic designer and digital entrepreneur with over 15 years of experience in crafting visual identities, websites, and marketing strategies that produce measurable outcomes. I specialize in scaling businesses by leveraging design-led thinking, automation, and user-focused branding. Passionate about developing purposeful brands, I am eager to explore international opportunities where I can contribute my creative mindset and business insight to new challenges and diverse markets.…I am a multidisciplinary graphic designer and digital entrepreneur with over 15 years of experience in crafting visual identities, websites, and marketing strategies that produce measurable outcomes. I specialize in scaling businesses by leveraging design-led thinking, automation, and user-focused branding. Passionate about developing purposeful brands, I am eager to explore international opportunities where I can contribute my creative mindset and business insight to new challenges and diverse markets.

Available to hire

I am a multidisciplinary graphic designer and digital entrepreneur with over 15 years of experience in crafting visual identities, websites, and marketing strategies that produce measurable outcomes. I specialize in scaling businesses by leveraging design-led thinking, automation, and user-focused branding.

Passionate about developing purposeful brands, I am eager to explore international opportunities where I can contribute my creative mindset and business insight to new challenges and diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Freelancer & Founder at Digital Guyz

January 1, 2021 - Present

Founded and led a multidisciplinary agency offering full-service visual communication and digital solutions. Delivered over 200 creative projects including logos, brand manuals, packaging, and marketing assets. Designed and maintained e-commerce websites and automated client journeys using WordPress, WooCommerce, and Elementor. Managed social media ad campaigns (Meta, Google Ads) resulting in significant lead growth for local businesses and NGOs. Built a print-on-demand product line and online store, combining design, fulfillment, and customer support processes.

Senior Graphic Designer at C3 Global Solutions SRL

January 1, 2021 - August 26, 2025

Created full visual identities and communication materials for commercial and nonprofit campaigns. Integrated print and digital assets, increasing brand coherence and customer trust. Contributed to packaging design and web assets for cross-functional marketing initiatives.

Flexographic Graphic Designer at Chespa Transilvania

January 1, 2014 - August 26, 2025

Delivered high-precision designs and layouts for packaging, ensuring alignment with technical specs for flexo production. Managed client communication and approvals, resulting in 20% faster project turnaround times.

Packaging Designer at Ecopack (DS Smith)

January 1, 2013 - August 26, 2025

Designed custom packaging solutions in collaboration with engineers and production teams. Optimized the DTP process and improved client satisfaction by ensuring color consistency and print accuracy.