Available to hire
Hi, I’m Navdeep Kaur, a digital marketing specialist focused on PPC and SEO. I help businesses drive qualified traffic and maximize ROI through data-driven campaigns.
With 2 years of hands-on experience managing Google Ads, Bing Ads, and Meta campaigns, plus on-page and off-page SEO, I optimize for conversions and lower acquisition costs. I enjoy turning analytics into actionable plans and collaborating with clients to achieve their goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
PPC Specialist at TMIPOB, Chandigarh
July 1, 2023 - July 1, 2024Managed Google Ads & Meta campaigns with a combined monthly budget of $20K+. Improved campaigns across networks (Search, Display, Shopping, Video, Performance Max) for ROI. Increased CTR by 40% and reduced CPC by 25% through targeted audience and keyword optimization. Conducted comprehensive SEO audits and improved organic traffic by 60% for service-based and e-commerce clients. Monitored performance with Google Analytics, Search Console, and Tag Manager. Communicated with clients to align action plans with goals and produced detailed PPC performance reports.
Junior SEO & PPC Analyst at WebAtomic Studios, California, USA
August 1, 2024 - April 1, 2025Analyzed keywords, created campaigns and ad groups for Google Ads; performed landing page optimization; day-to-day paid search tactics including keyword development, budget allocation, campaign optimization, and planning based on client objectives. Maintained keyword bids, daily/monthly budgets, impression share, quality score, conversions, and cost per lead. Added new and negative keywords daily; conducted competitor analysis; analyzed client reports (traffic, bounce rate, conversions, sales) weekly and monthly. Generated leads from multiple countries. Prepared daily lead reports for team managers. Supported setup and optimization of Google and Facebook ad campaigns for 15+ clients. Researched keywords and competitors using SEMrush and Ahrefs. Implemented basic on-page SEO improvements (meta tags, schema, internal linking).
Education
Qualifications
Bachelor of Engineering (Computer Science)
January 11, 2030 - December 26, 2025Google Ads Certification
January 11, 2030 - December 26, 2025Google Shopping Ads Certification
January 11, 2030 - December 26, 2025Google Display Certification
January 11, 2030 - December 26, 2025Google Analytics 4 (GA4) Certification
January 11, 2030 - December 26, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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