I’m a Social Media Specialist with experience in managing brand presence, creating engaging content, and driving online growth. I’ve worked with finance and lifestyle brands to boost awareness through creative campaigns and data-driven strategies. Passionate about storytelling, trends, and helping brands connect authentically with their audience.

Dipanshu

I’m a Social Media Specialist with experience in managing brand presence, creating engaging content, and driving online growth. I’ve worked with finance and lifestyle brands to boost awareness through creative campaigns and data-driven strategies. Passionate about storytelling, trends, and helping brands connect authentically with their audience.

Available to hire

I’m a Social Media Specialist with experience in managing brand presence, creating engaging content, and driving online growth. I’ve worked with finance and lifestyle brands to boost awareness through creative campaigns and data-driven strategies. Passionate about storytelling, trends, and helping brands connect authentically with their audience.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Intermediate

Work Experience

WhatsApp Business API System Architect (WABA) at Gupshup / LeadSquared – WABA Project
July 1, 2024 - Present
Built a WhatsApp Business API system using Gupshup, integrated with LeadSquared CRM to streamline customer communication for sales and support teams. Enabled faster query resolution, improved connectivity, boosted sales, and enhanced brand trust and authenticity.
Social Media Marketing Specialist at Abhi Loans
October 1, 2023 - Present
Leading digital communication and automation at Abhi Loans, managing WhatsApp, email, SMS, and IVR campaigns. Enabled WhatsApp via Gupshup & Aisensy, led WhatsApp automation for PhonePe, handled content, social media calendars, remarketing, Meta ads (achieved lowest CPC), and creative collaboration. Built a WhatsApp Business API system (WABA) via Gupshup, integrated with LeadSquared CRM to streamline customer communication for sales and support teams.
Social Media & Digital Marketing Lead at Abhi Loans
October 1, 2023 - Present
Leading digital communication and automation, managing WhatsApp, email, SMS, and IVR campaigns. Enabled WhatsApp via Gupshup & Aisensy, led WhatsApp automation for PhonePe, handled content, social media calendars, remarketing, Meta ads (lowest CPC), and creative collaboration.
Social Media Executive at Dangal Games
August 31, 2023 - October 8, 2025
Managed social media content by identifying trending topics, planning monthly calendars, and collaborating with designers to create high-quality creatives and video assets aligned with brand goals and audience engagement strategies.
Social Media Executive at Dangal Games
August 1, 2023 - October 8, 2025
Managed social media content for Dangal Games by identifying trending topics, planning monthly calendars, and collaborating with designers to create high-quality creatives and video assets that aligned with brand goals and audience engagement strategies.
Founder at The Exotic Facts / Flashy Media
June 30, 2023 - October 8, 2025
Built and scaled an educational fact-based Instagram page to 100K+ followers on day one via strategic influencer marketing. Delivered engaging content, executed paid brand campaigns (Amazon Prime, Netflix), and exited with a profitable acquisition after 1.5 years.
Social Media Manager at Nikist Media
June 30, 2023 - October 8, 2025
Managed client social media accounts, identified trends, planned campaigns, built influencer networks, and grew Instagram presence through strategic promotions and content planning.
Founder at The Exotic Facts (An Instagram Account) / Flashy Media
June 1, 2023 - October 8, 2025
Built and scaled an educational fact-based Instagram page to 1L+ followers on day one via strategic influencer marketing. Consistently delivered engaging content, executed paid brand campaigns (Amazon Prime, Netflix), and successfully exited with a profitable acquisition after 1.5 years.
Social Media Manager at Nikist Media
June 1, 2023 - October 8, 2025
Started my Instagram journey in 2015 to connect with new audiences, later managing client accounts and running targeted campaigns. Built strong networks with influencers and helped brands grow their Instagram presence through strategic promotions and content planning.

Education

Bachelor's degree in History at Indira Gandhi National Open University
January 11, 2030 - October 8, 2025
Bachelor's degree in History at Indira Gandhi National Open University
January 11, 2030 - October 8, 2025

Qualifications

Google Digital Unlocked
January 11, 2030 - October 8, 2025
Google Digital Unlocked
January 11, 2030 - October 8, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Financial Services

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