Hi! I'm Dika Satrio, an SEO and content specialist with a passion for using data and behavioral science to drive meaningful growth. I have experience scaling organic traffic, optimizing site structures, and creating content strategies that engage users and convert them effectively. I love diving into data and running experiments to continuously improve results. Beyond SEO, I enjoy teaching workshops and bootcamps to help others grow their skills in digital marketing, technical SEO, and analytics. I'm always excited to connect and share knowledge with fellow marketers and learners!

Dika Satrio

Hi! I'm Dika Satrio, an SEO and content specialist with a passion for using data and behavioral science to drive meaningful growth. I have experience scaling organic traffic, optimizing site structures, and creating content strategies that engage users and convert them effectively. I love diving into data and running experiments to continuously improve results. Beyond SEO, I enjoy teaching workshops and bootcamps to help others grow their skills in digital marketing, technical SEO, and analytics. I'm always excited to connect and share knowledge with fellow marketers and learners!

Available to hire

Hi! I’m Dika Satrio, an SEO and content specialist with a passion for using data and behavioral science to drive meaningful growth. I have experience scaling organic traffic, optimizing site structures, and creating content strategies that engage users and convert them effectively. I love diving into data and running experiments to continuously improve results.

Beyond SEO, I enjoy teaching workshops and bootcamps to help others grow their skills in digital marketing, technical SEO, and analytics. I’m always excited to connect and share knowledge with fellow marketers and learners!

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior SEO at Bukalapak
December 31, 2024 - July 23, 2025
Led SEO initiatives for LapakGaming and itemku post-acquisition, ranking new pages in the top 3 within 72 hours. Improved conversions through conversion rate optimization and internal linking, collaborated with developers to fix SEO issues and enhance site speed. Ensured adherence to best practices in site structure and page templates.
SEO Lead at itemku
December 31, 2022 - July 23, 2025
Built scalable SEO systems including bulk page generators, rank trackers, and dashboards. Launched a content hub that outperformed Facebook Ads in Gross Merchandise Value (GMV). Implemented large-scale schema markup and cleaned up duplicate content with technical fixes. Published over 80,000 optimized pages using templates.
Senior SEO at Bukalapak
December 31, 2024 - July 23, 2025
Led SEO for LapakGaming and itemku post-acquisition. Ranked new pages in top 3 within 72 hours. Improved conversions via CRO and internal linking. Worked with devs to fix SEO issues and improve site speed. Ensured best practices in structure and page templates.
SEO Lead at itemku
December 31, 2022 - July 23, 2025
Built scalable SEO systems such as bulk page generator, rank tracker, and dashboards. Launched content hub that outperformed Facebook Ads in GMV. Added large-scale schema markup and cleaned up duplicate content with technical fixes. Published over 80,000 optimized pages using templates.
Senior SEO at Bukalapak
January 1, 2024 - July 23, 2025
Led SEO for LapakGaming and itemku post-acquisition. Ranked new pages in top 3 within 72 hours. Improved conversions via CRO and internal linking. Worked with developers to fix SEO issues and improve site speed. Ensured best practices in site structure and page templates.
SEO Lead at itemku
December 31, 2022 - July 23, 2025
Built scalable SEO systems including bulk page generator, rank tracker, and dashboards. Launched a content hub that outperformed Facebook Ads in GMV. Added large-scale schema markup and cleaned up duplicate content using technical fixes. Published over 80,000 optimized pages using templates.
Senior SEO at Bukalapak
December 31, 2024 - August 3, 2025
Scaled LapakGaming from low visibility to top 3 rankings for major game top-up keywords. Ranked new pages within hours of launch through structured, optimized templates. Improved site architecture, crawlability, and metadata automation. Shaped early concept and SEO structure for expgames.gg.
SEO Lead at itemku
December 31, 2022 - August 3, 2025
Built and scaled blog into EXP, which drove 21% more GMV than Facebook Ads in 2022. Recovered traffic in 6 months after unplanned URL overhaul via hygiene fixes and redirects. Unlocked new traffic by turning product variations into standalone pages. Rolled out large-scale schema markup and resolved duplication issues. Launched 80K+ programmatic pages to expand long-tail keyword reach.

Education

Bachelor of Psychology at Universitas Indonesia
January 1, 2015 - December 31, 2018
Bachelor of Psychology at Universitas Indonesia
January 1, 2015 - December 31, 2019
Bachelor of Psychology at Universitas Indonesia
January 1, 2015 - December 31, 2019
Bachelor's Degree at Universitas Indonesia
January 1, 2009 - December 31, 2013

Qualifications

Tutor at online bootcamp class 'Introduction to ASO', by Dibimbing.id
June 1, 2023 - June 30, 2023
Tutor at online bootcamp class 'Basics of SEO', by Dibimbing.id
July 1, 2023 - July 31, 2023
Tutor at online bootcamp class 'Technical SEO Problems', by Dibimbing.id
November 1, 2024 - November 30, 2024
Tutor at online bootcamp class 'SEO Tools & Metrics', by Dibimbing.id
November 1, 2024 - November 30, 2024
Tutor at online bootcamp class 'Introduction to ASO', by Dibimbing.id
June 1, 2023 - June 30, 2023
Tutor at online bootcamp class 'Basics of SEO', by Dibimbing.id
July 1, 2023 - July 31, 2023
Tutor at online bootcamp class 'Technical SEO Problems', by Dibimbing.id
November 1, 2024 - November 30, 2024
Tutor at online bootcamp class 'SEO Tools & Metrics', by Dibimbing.id
November 1, 2024 - November 30, 2024
Tutor at online bootcamp class Introduction to ASO
June 1, 2023 - June 30, 2023
Tutor at online bootcamp class Basics of SEO
July 1, 2023 - July 31, 2023
Tutor at online bootcamp class Technical SEO Problems
November 1, 2024 - November 30, 2024
Tutor at online bootcamp class SEO Tools & Metrics
November 1, 2024 - November 30, 2024

Industry Experience

Gaming, Retail, Software & Internet, Media & Entertainment, Education