Dillan Porter

Head of Marketing at Lunch box Packs

Led paid acquisition strategy across Meta and Google, scaling spend by 50% while reducing CAC by 15%. Built and executed testing roadmaps across creative, audiences, landing pages, and offers. Optimized budget allocation to improve ROAS and MER. Developed performance dashboards tracking channel-level performance and revenue impact.

Director of Marketing & E-commerce at Al vies

Scaled eCommerce revenue 50% year over year. Improved marketing efficiency with a 100% increase in MER. Managed paid media strategy across Meta, Google, and digital channels. Built lifecycle marketing programs improving repeat purchases and customer retention.

Digital Marketing Manager at Kendra Scott

Managed $25M+ annual media budget across paid social, search, and display. Increased media investment 20% YoY while maintaining target ROAS. Partnered with internal teams to improve campaign performance and conversions.

Paid Media Specialist II at YETI

Owned $10M+ paid search program across US and Canada. Increased ad spend 50%+ YoY while improving ROAS. Optimized campaigns across keyword targeting, bidding strategy, and landing page performance.

Digital Media Specialist at Effective Spend

Managed $250K+ monthly ad spend across paid search and paid social. Reduced CPA by 20% through campaign testing and optimization.