Performance marketer with a graphic design background and hands-on experience running profitable Meta campaigns across multiple verticals and geos. I combine audience psychology, creative intuition, and performance data to identify angles that convert—and build ads that prove it. Fluent in the full loop from creative concept to CPA analysis, I structure campaigns, test creatives, and scale what works using tools like Meta Ads Manager and Voluum to drive measurable results.…

Dilshad Hasanova

Performance marketer with a graphic design background and hands-on experience running profitable Meta campaigns across multiple verticals and geos. I combine audience psychology, creative intuition, and performance data to identify angles that convert—and build ads that prove it. Fluent in the full loop from creative concept to CPA analysis, I structure campaigns, test creatives, and scale what works using tools like Meta Ads Manager and Voluum to drive measurable results.…

Available to hire

Performance marketer with a graphic design background and hands-on experience running profitable Meta campaigns across multiple verticals and geos. I combine audience psychology, creative intuition, and performance data to identify angles that convert—and build ads that prove it.

Fluent in the full loop from creative concept to CPA analysis, I structure campaigns, test creatives, and scale what works using tools like Meta Ads Manager and Voluum to drive measurable results.

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Language

English
Fluent
Russian
Fluent
Azerbaijani
Fluent
Turkish
Intermediate
French
Intermediate

Work Experience

Performance Creative & Media Buyer at RoasWizards
January 1, 2024 - January 1, 2026
Independently managed Meta campaigns across search arbitrage and lead generation, delivering $88,969 revenue on $63,410 spend (140% ROAS) over 14 months while tracking performance daily with a team of 5 buyers. Designed and iterated static ad creatives across 4+ verticals (finance, telecom, travel, education) and 6+ geos including US, UK, France, broader Europe, LATAM, and worldwide campaigns, developing audience-specific hooks and angles per market. Identified new profitable creative angles when campaigns stagnated, restoring positive ROAS during industry shifts. Onboarded and mentored one new media buyer from zero, teaching creative testing logic, campaign structure, and profitability benchmarks. Used Voluum and Meta Ads Manager daily to monitor CPA, CTR, CPC, and ROAS, killing underperformers and scaling consistently performing creatives. Led creative strategy for a real estate client by researching angles, briefing designers/copywriters, and acting as the strategic bridge between c
Marketing Assistant – Creative & Campaign Support at RoasWizards
January 1, 2023 - January 1, 2024
Created ad creatives for Meta and Google to support campaign setup and optimization in collaboration with media buyers. Built an early understanding of performance-based creative optimization by working alongside active buyers.
Performance Media Buyer | Creative Strategy at Roa Wizards
January 1, 2023 - Present
Managed and optimized up to 200 Meta campaigns (search arbitrage, lead gen, sales), scaling to approximately 138% ROAS, testing creatives, conducting keyword research, monitoring key metrics, and reporting results. Onboarded team members and coordinated across teams.
Content Project Coordinator at Global Marketing Group
January 1, 2021 - January 1, 2023
Managed content delivery and CMS publishing, coordinating teams to meet deadlines.
Graphic Designer at Leo Burnett Azerbaijan
January 1, 2020 - January 1, 2021
Designed digital and print marketing assets for agency clients under tight deadlines.
Graphic Designer for Paid Ads at ELVTR
January 1, 2020 - January 1, 2021
Produced high-volume paid ad creatives for the US education market and iterated designs based on performance signals, building foundational experience in data-informed creative design.
Graphic Designer for Paid Ads at Leo Burnett Azerbaijan
January 1, 2020 - January 1, 2021
Designed digital and print marketing assets, collaborating with teams and clients under tight deadlines.
Creative / Ad Designer at ELVTR
January 1, 2020 - January 1, 2021
Created high-volume ad creatives for U.S. education, optimized via performance data.
Graphic Designer at Air Group
January 1, 2018 - January 1, 2019
Curated and scheduled onboarding content, streamlining workflows to improve delivery efficiency.
Content/Media Specialist at Booking.com
January 1, 2016 - January 1, 2017
Handled high-volume customer support, managing complex cases under strict SLA's.

Education

Master of Arts (MA), European Studies at The Academy of Public Administration
January 1, 2013 - January 1, 2016
Bachelor of Arts (BA), International Relations at The Academy of Public Administration
January 1, 2008 - January 1, 2012
Graphic & Web Design Courses and Certification at Code Academy
January 1, 2019 - April 13, 2026
M.A., European Studies at Syddansk Universitet – University of Southern Denmark
January 1, 2013 - January 1, 2016
B.A., International Relations at Academy of Public Administration
January 1, 2008 - January 1, 2012
Graphic & Web Design Certification at Code Academy
January 1, 2019 - July 14, 2026

Qualifications

Master of Arts (MA), European Studies
January 1, 2013 - January 1, 2016
Bachelor of Arts (BA), International Relations
January 1, 2008 - January 1, 2012
Graphic & Web Design Courses and Certification
January 1, 2019 - April 13, 2026
Meta Blueprint (in progress)
January 11, 2030 - July 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Financial Services, Telecommunications, Travel & Hospitality, Real Estate & Construction