I create performance-driven static ad creatives for paid campaigns — and I analyse why they work. My background is unusual: I started as a graphic designer, moved into performance marketing, and ended up running my own Meta campaigns with real money on the line. That combination means I can think about audience psychology and creative angles, make the actual ads, and read the performance data — without needing three different people in the loop. At RoasWizards I independently managed Meta campaigns across search arbitrage, lead gen, and sales — generating $88,969 in revenue on $63,410 in personal ad spend (140% ROAS) over 14 months, tracked daily alongside a team of 5 buyers. I worked across finance, telecom, travel, and education verticals in 6+ geos, developing audience-specific creative approaches for each market. What I'm good at: finding the angle that makes an audience click, building the creative that proves it, and knowing when to kill something and start again.

Dilshad Hasanova

I create performance-driven static ad creatives for paid campaigns — and I analyse why they work. My background is unusual: I started as a graphic designer, moved into performance marketing, and ended up running my own Meta campaigns with real money on the line. That combination means I can think about audience psychology and creative angles, make the actual ads, and read the performance data — without needing three different people in the loop. At RoasWizards I independently managed Meta campaigns across search arbitrage, lead gen, and sales — generating $88,969 in revenue on $63,410 in personal ad spend (140% ROAS) over 14 months, tracked daily alongside a team of 5 buyers. I worked across finance, telecom, travel, and education verticals in 6+ geos, developing audience-specific creative approaches for each market. What I'm good at: finding the angle that makes an audience click, building the creative that proves it, and knowing when to kill something and start again.

Available to hire

I create performance-driven static ad creatives for paid campaigns — and I analyse why they work.
My background is unusual: I started as a graphic designer, moved into performance marketing, and ended up running my own Meta campaigns with real money on the line. That combination means I can think about audience psychology and creative angles, make the actual ads, and read the performance data — without needing three different people in the loop.

At RoasWizards I independently managed Meta campaigns across search arbitrage, lead gen, and sales — generating $88,969 in revenue on $63,410 in personal ad spend (140% ROAS) over 14 months, tracked daily alongside a team of 5 buyers. I worked across finance, telecom, travel, and education verticals in 6+ geos, developing audience-specific creative approaches for each market.

What I’m good at: finding the angle that makes an audience click, building the creative that proves it, and knowing when to kill something and start again.

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Language

English
Fluent
Russian
Fluent
Azerbaijani
Fluent
Turkish
Intermediate
French
Intermediate

Work Experience

Performance Creative & Media Buyer (RoaSWizards 2024–2026) at RoaSWizards
January 1, 2024 - January 1, 2026
Independently managed Meta campaigns across search arbitrage and lead generation across finance/loans, telecom, travel, and education for UK, European, LATAM, and worldwide markets. Generated $88,969 revenue on $63,410 personal ad spend (140% ROAS) over 14 months, tracked daily with a team of five buyers. Developed and iterated static creatives for multiple verticals using audience-specific angles, continuously evaluated Meta Ads Manager and Volume reporting data to cut unprofitable assets and scale winners, restoring ROAS and improving CPC efficiency during industry shifts. Onboarded and mentored a new media buyer from zero, including training for campaign launch, keyword arbitrage setup, and creative efficiency metrics.
Performance Creative & Media Buyer at RoasWizards
January 1, 2024 - January 1, 2026
Independently managed Meta campaigns across search arbitrage and lead generation, delivering $88,969 revenue on $63,410 spend (140% ROAS) over 14 months while tracking performance daily with a team of 5 buyers. Designed and iterated static ad creatives across 4+ verticals (finance, telecom, travel, education) and 6+ geos including US, UK, France, broader Europe, LATAM, and worldwide campaigns, developing audience-specific hooks and angles per market. Identified new profitable creative angles when campaigns stagnated, restoring positive ROAS during industry shifts. Onboarded and mentored one new media buyer from zero, teaching creative testing logic, campaign structure, and profitability benchmarks. Used Voluum and Meta Ads Manager daily to monitor CPA, CTR, CPC, and ROAS, killing underperformers and scaling consistently performing creatives. Led creative strategy for a real estate client by researching angles, briefing designers/copywriters, and acting as the strategic bridge between c
Marketing Assistant – Creative & Campaign Support (RoasWizards 2023–2024) at RoaSWizards
January 1, 2023 - January 1, 2024
Created ad creatives across Meta and Google and supported campaign setup and optimization in collaboration with media buyers. Worked closely with active buyers to build an early understanding of performance-based creative optimization, contributing to ongoing testing and campaign improvements.
Marketing Assistant – Creative & Campaign Support at RoasWizards
January 1, 2023 - January 1, 2024
Created ad creatives for Meta and Google to support campaign setup and optimization in collaboration with media buyers. Built an early understanding of performance-based creative optimization by working alongside active buyers.
Performance Media Buyer | Creative Strategy at Roa Wizards
January 1, 2023 - Present
Managed and optimized up to 200 Meta campaigns (search arbitrage, lead gen, sales), scaling to approximately 138% ROAS, testing creatives, conducting keyword research, monitoring key metrics, and reporting results. Onboarded team members and coordinated across teams.
Content Project Coordinator at Global Marketing Group
January 1, 2021 - January 1, 2023
Managed content delivery and CMS publishing, coordinating teams to meet deadlines.
Graphic Designer at Leo Burnett Azerbaijan
January 1, 2020 - January 1, 2021
Designed digital and print marketing assets for agency clients under tight deadlines.
Graphic Designer for Paid Ads at ELVTR
January 1, 2020 - January 1, 2021
Produced high-volume paid ad creatives for the US education market and iterated designs based on performance signals, building foundational experience in data-informed creative design.
Graphic Designer for Paid Ads at Leo Burnett Azerbaijan
January 1, 2020 - January 1, 2021
Designed digital and print marketing assets, collaborating with teams and clients under tight deadlines.
Creative / Ad Designer at ELVTR
January 1, 2020 - January 1, 2021
Created high-volume ad creatives for U.S. education, optimized via performance data.
Graphic Designer at Air Group
January 1, 2018 - January 1, 2019
Curated and scheduled onboarding content, streamlining workflows to improve delivery efficiency.
Content/Media Specialist at Booking.com
January 1, 2016 - January 1, 2017
Handled high-volume customer support, managing complex cases under strict SLA's.

Education

Master of Arts (MA), European Studies at The Academy of Public Administration
January 1, 2013 - January 1, 2016
Bachelor of Arts (BA), International Relations at The Academy of Public Administration
January 1, 2008 - January 1, 2012
Graphic & Web Design Courses and Certification at Code Academy
January 1, 2019 - April 13, 2026
M.A., European Studies at Syddansk Universitet – University of Southern Denmark
January 1, 2013 - January 1, 2016
B.A., International Relations at Academy of Public Administration
January 1, 2008 - January 1, 2012
Graphic & Web Design Certification at Code Academy
January 1, 2019 - July 14, 2026
B.A. in International Relations at Syddansk Universitet – University of Southern Denmark
January 1, 2019 - January 1, 2020
Certificate at Academy of Public Administration
January 1, 2012 - January 1, 2013
Graphic & Web Design at Code Academy
January 1, 2013 - January 1, 2016

Qualifications

Master of Arts (MA), European Studies
January 1, 2013 - January 1, 2016
Bachelor of Arts (BA), International Relations
January 1, 2008 - January 1, 2012
Graphic & Web Design Courses and Certification
January 1, 2019 - April 13, 2026
Meta Blueprint (in progress)
January 11, 2030 - July 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Financial Services, Telecommunications, Travel & Hospitality, Real Estate & Construction