Dilshed Hasanova

Independently managed Meta c a mpaigns across search arbitrage and lead generation, generating $88,969 in revenue on $63,410 in personal ad spend (140% ROAS) over 14 months. Tracked daily performance with a team of 5 buyers and developed/iterated static ads for finance, telecom, travel, and education verticals across UK, Europe, LATAM, and worldwide markets, optimizing CTR and CPA pathways through audience-specific creative angles. Identified new profitable creative angles when campaigns stagnated, restoring positive ROAS and improving CPC efficiency during industry shifts. Onboarded and mentored a new media buyer from zero, including training for campaign launch, arbitrage keyword research, and creative efficiency metrics. Evaluated daily Meta Ads Manager results alongside volume reporting to cut unprofitable assets and scale winning campaigns.

Independently managed Meta campaigns across search arbitrage and lead generation across finance/loans, telecom, travel, and education for UK, European, LATAM, and worldwide markets. Generated $88,969 revenue on $63,410 personal ad spend (140% ROAS) over 14 months, tracked daily with a team of five buyers. Developed and iterated static creatives for multiple verticals using audience-specific angles, continuously evaluated Meta Ads Manager and Volume reporting data to cut unprofitable assets and scale winners, restoring ROAS and improving CPC efficiency during industry shifts. Onboarded and mentored a new media buyer from zero, including training for campaign launch, keyword arbitrage setup, and creative efficiency metrics.

Independently managed Meta campaigns across search arbitrage and lead generation, delivering $88,969 revenue on $63,410 spend (140% ROAS) over 14 months while tracking performance daily with a team of 5 buyers. Designed and iterated static ad creatives across 4+ verticals (finance, telecom, travel, education) and 6+ geos including US, UK, France, broader Europe, LATAM, and worldwide campaigns, developing audience-specific hooks and angles per market. Identified new profitable creative angles when campaigns stagnated, restoring positive ROAS during industry shifts. Onboarded and mentored one new media buyer from zero, teaching creative testing logic, campaign structure, and profitability benchmarks. Used Voluum and Meta Ads Manager daily to monitor CPA, CTR, CPC, and ROAS, killing underperformers and scaling consistently performing creatives. Led creative strategy for a real estate client by researching angles, briefing designers/copywriters, and acting as the strategic bridge between c