Available to hire
I’m an SEO Specialist with 5 years of experience working on over 30 websites in iGaming, eCommerce, and affiliate marketing. I’ve collaborated with clients from various countries including the USA, UK, Australia, Canada, Netherlands, and Germany. I specialize in improving Google rankings, increasing website traffic, and creating tailored SEO plans that meet each site’s unique needs. My goal is to always deliver excellent results and exceed expectations.
I have hands-on experience managing SEO teams, working independently on projects with sizeable budgets, and leveraging AI and SEO tools to optimize content and technical SEO. I also have skills in using Shopify and related website builders, enabling me to build and update websites effectively.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Bulgarian
Fluent
English
Advanced
Work Experience
SEO MANAGER at ECOMSEO
May 1, 2024 - PresentWorked on online stores for various countries including Netherlands, USA, UK, Canada, and Australia. Utilized AI tools such as ChatGPT, Perplexity, Gemini, and Claude for content and research. Employed SEO tools like Semrush, Majestic, SurferSEO, NeuronWriter, Screaming Frog, and other company tools. Created content for product pages, category pages, and blog articles. Improved on-page and technical SEO to improve Google ranking. Created AI images and built websites from scratch using Shopify. Used Shopify page builders such as Replo, Gempages, and Instant to design and update pages.
SEO Manager at ECOMSEO – NETHERLANDS
May 1, 2024 - PresentWorked on online stores for different countries like the Netherlands, USA, UK, Canada, Australia, and more. Used AI tools like ChatGPT, Perplexity, Gemini, and Claude to help with content and research. Worked with SEO tools like Semrush, Majestic, SurferSEO, NeuronWriter, Screaming Frog, and company tools. Wrote content for product pages, category pages, and blog articles. Improved on-page SEO and technical SEO to help websites rank better on Google. Created AI images and built websites in Shopify from scratch. Used Shopify page builders like Replo, Gempages, and Instant to design and update pages.
IGAMING SEO TEAM LEAD at BLUE WINDOW LTD
March 1, 2024 - August 2, 2025Led the SEO efforts for both internal operators like Betiton and affiliate websites. Focused on the English team and managed a team of 5 people at the Sofia office. Contributed to improving site performance and the company’s success in the iGaming affiliate industry.
iGaming SEO Team Lead at BLUE WINDOW LTD – SOFIA, BULGARIA
March 1, 2024 - July 18, 2025Worked on SEO for both internal operators like Betiton and affiliate websites. Focused on the English team and led a team of 5 people at the office in Sofia. Helped improve site performance and contributed to the company’s success in the iGaming affiliate industry.
FREELANCE SEO at SELF-EMPLOYED
January 1, 2024 - PresentWorked with personal clients to improve website SEO, optimized SEO for pharmacy websites in Germany, supported affiliate casino websites with SEO strategies, and handled keyword research, SEO audits, and on-page improvements to enhance rankings, traffic, and site performance.
Freelance SEO at SELF-EMPLOYED – SOFIA, BULGARIA
January 1, 2024 - PresentWorked with personal clients to improve their website SEO. Optimized SEO for 2 pharmacy websites in Germany. Supported affiliate casino websites with SEO strategies. Handled tasks like keyword research, SEO audits, and on-page improvements. Helped improve rankings, traffic, and overall site performance.
SEO MANAGER at GHA
August 20, 2023 - August 2, 2025Handled on-page SEO, technical SEO, off-page SEO, and content strategy for affiliate websites in competitive markets. Led the full SEO strategy for LotteryNGo, a successful project. Managed a $15,000/month SEO budget independently from planning to execution. Improved the site through regular audits, backlink building, and high-quality content updates, achieving large increases in traffic and revenue.
SEO Manager at GHA – TEL AVIV, ISRAEL
August 20, 2023 - July 18, 2025Worked on on-page SEO, technical SEO, off-page SEO, and content strategy for affiliate websites in competitive markets. Led the full SEO strategy for LotteryNGo, one of the most successful projects. Managed a $15,000/month SEO budget, handling all work from planning to execution. Improved the site with regular audits, strong backlink building, and high-quality content updates. Achieved a large increase in traffic and revenue for the client. Managed the project independently from start to finish, delivering great results.
TRAINING DELIVERY SPECIALIST at SOFTUNI
May 31, 2022 - August 2, 2025Maintained Facebook groups for individual courses by acting as an administrator, watched lectures, evaluated teaching quality, and observed course materials being taught.
Training Delivery Specialist at SOFTUNI – SOFIA, BULGARIA
May 31, 2022 - July 18, 2025Responsible for the maintenance of the Facebook groups for individual courses as an administrator. Watched lectures, evaluated the quality of teaching, and observed teaching materials.
SEO SPECIALIST at CREATEX
October 4, 2020 - August 2, 2025Specialized in on-page SEO and content strategy for affiliate and e-commerce websites at a renowned Bulgarian digital agency.
SEO Specialist at CREATEX – SOFIA, BULGARIA
October 4, 2020 - July 18, 2025Specialized in on-page SEO and content strategy for a range of websites including affiliate and e-commerce sites.
Education
Sociology, Anthropology and Social Science at University of National and World Economy (UNSS)
September 14, 2019 - July 18, 2025Sociology, Anthropology and Social Science at University of National and World Economy (UNSS)
September 14, 2019 - August 2, 2025Qualifications
Marketing Fundamentals - September 2019
November 27, 2019 - November 27, 2019Content Marketing - October 2019
January 5, 2020 - January 5, 2020E-mail Marketing - November 2019
February 3, 2020 - February 3, 2020Google Ads - February 2020
April 2, 2020 - April 2, 2020Search Engine Optimisation (SEO) - March 2020
May 25, 2020 - May 25, 2020Google Analytics - April 2020
June 18, 2020 - June 18, 2020Facebook Marketing - January 2020
June 29, 2020 - June 29, 2020E-commerce - June 2020
August 16, 2020 - August 16, 2020SEO Fundamentals Exam – SEMrush
October 17, 2020 - October 17, 2020SEO On-page Optimization - October 2020
January 3, 2021 - January 3, 2021Diploma – Softuni
January 12, 2021 - January 12, 2021Digital Marketing Specialist – Softuni
February 8, 2021 - February 8, 2021Google Analytics Advanced - July 2021
September 2, 2021 - September 2, 2021Google Analytics for Beginners – Google
July 9, 2021 - July 9, 2021Google Tag Manager Fundamentals – Google
July 15, 2021 - July 15, 2021Advanced Google Analytics – Google
July 21, 2021 - July 21, 2021Google Analytics for Power Users – Google
July 25, 2021 - July 25, 2021Introduction to Data Studio – Google
July 28, 2021 - July 28, 2021Introduction to Google SEO – University of California
April 12, 2023 - April 12, 2023Optimizing a Website for Google Search – University of California
August 11, 2023 - August 11, 2023Google SEO Fundamentals – University of California
August 8, 2023 - August 8, 2023Advanced Content and Social Tactics to Optimize SEO – University of California
August 14, 2023 - August 14, 2023Search Engine Optimization (SEO) Specialization – University of California
September 13, 2023 - September 13, 2023Marketing Fundamentals - September 2019 – Softuni
November 27, 2019 - November 27, 2019Content Marketing - October 2019 – Softuni
January 5, 2020 - January 5, 2020E-mail Marketing - November 2019 – Softuni
February 3, 2020 - February 3, 2020Google Ads - February 2020 – Softuni
April 2, 2020 - April 2, 2020Search Engine Optimisation (SEO) - March 2020 – Softuni
May 25, 2020 - May 25, 2020Google Analytics - April 2020 – Softuni
June 18, 2020 - June 18, 2020Facebook Marketing - January 2020 – Softuni
June 29, 2020 - June 29, 2020E-commerce - June 2020 – Softuni
August 16, 2020 - August 16, 2020SEO Fundamentals Exam – SEMrush
October 17, 2020 - October 17, 2020SEO On-page Optimization - October 2020 – Softuni
January 3, 2021 - January 3, 2021Diploma – Softuni
January 12, 2021 - January 12, 2021Digital Marketing Specialist – Softuni
February 8, 2021 - February 8, 2021Google Analytics Advanced - July 2021 – Softuni
September 2, 2021 - September 2, 2021Google Analytics for Beginners – Google
July 9, 2021 - July 9, 2021Google Tag Manager Fundamentals – Google
July 15, 2021 - July 15, 2021Advanced Google Analytics – Google
July 21, 2021 - July 21, 2021Google Analytics for Power Users – Google
July 25, 2021 - July 25, 2021Introduction to Data Studio – Google
July 28, 2021 - July 28, 2021Introduction to Google SEO – University of California
April 12, 2023 - April 12, 2023Optimizing a Website for Google Search – University of California
August 11, 2023 - August 11, 2023Google SEO Fundamentals – University of California
August 8, 2023 - August 8, 2023Advanced Content and Social Tactics to Optimize SEO – University of California
August 14, 2023 - August 14, 2023Search Engine Optimization (SEO) Specialization – University of California
September 13, 2023 - September 13, 2023Industry Experience
Gaming, Retail, Software & Internet, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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