Digital operations and automation leader with 12+ years of experience designing and operating large-scale, consumer-facing content systems. Hands-on expertise in LLM-driven content generation, prompt logic refinement, rule-based conditional systems, and automated output validation. Proven ability to improve clarity, differentiation, consistency, and credibility of AI-generated content under tight deadlines. Strong systems thinker with a user-experience-focused approach.

Martin Dimitrov

Digital operations and automation leader with 12+ years of experience designing and operating large-scale, consumer-facing content systems. Hands-on expertise in LLM-driven content generation, prompt logic refinement, rule-based conditional systems, and automated output validation. Proven ability to improve clarity, differentiation, consistency, and credibility of AI-generated content under tight deadlines. Strong systems thinker with a user-experience-focused approach.

Available to hire

Digital operations and automation leader with 12+ years of experience designing and operating large-scale, consumer-facing content systems. Hands-on expertise in LLM-driven content generation, prompt logic refinement, rule-based conditional systems, and automated output validation. Proven ability to improve clarity, differentiation, consistency, and credibility of AI-generated content under tight deadlines. Strong systems thinker with a user-experience-focused approach.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Bulgarian
Fluent

Work Experience

SEO Strategy Project Manager at 411 Locals
April 1, 2024 - Present
Led SEO experimentation initiative to discover scalable strategies for local and B2B SEO. Created testing frameworks and KPIs, analyzed outcomes, and drove company-wide SEO changes.
Content Department Manager at 411 Locals / 411Writers
August 1, 2024 - Present
Designed and led AI-driven content generation workflows for high-volume local and B2B content. Managed production for thousands of business websites including blog, service, and landing pages.
Supervisor SEO, Link Building & Automations at 411 Locals
September 1, 2022 - June 1, 2023
Supervised SEO, link building, and automation departments. Implemented cross-departmental training and improved delivery KPIs.
Project Manager – Process Automation at 411 Locals
February 1, 2020 - June 1, 2023
Designed and delivered automation projects reducing significant annual costs. Worked with developers to scope and deploy tools across SEO and content pipelines.
Team Lead – SEO & Link Building Departments at 411 Locals
January 1, 2017 - August 1, 2022
Led SEO and link building teams, developed training and mentoring programs while managing delivery of first-page rankings for client campaigns.
SEO Strategy Project Manager – Experimental Systems at 411 Locals
April 1, 2024 - Present
Led experimentation of scalable, AI-supported content and SEO systems; defined testing frameworks, success metrics, and validation criteria; analyzed system outputs and produced production-ready strategies; designed tooling to operationalize successful systems at scale.
Supervisor – SEO, Link Building & Automation at 411 Marketing / 411 Locals
September 1, 2022 - June 30, 2023
Supervised multi-team operations across SEO, automation, and link building; identified system inefficiencies and implemented automation-driven solutions; improved output consistency and performance through process and logic optimization.
Project Manager – Process Automation at 411 Marketing / 411 Locals
February 1, 2020 - June 30, 2023
Designed logic flows, decision rules, and test cases for automation replacing manual decision-making; led Agile-based development of internal tools and systems; delivered automation projects reducing operational costs by $600,000+ annually; built systems for large-scale content publishing, migrations, and data validation.
Founder at Panora Desk
June 1, 2023 - August 1, 2024
Built and operated an independent digital product; owned product definition, content logic, operations, and customer experience; gained hands-on experience in fast iteration, prioritization, and execution.

Education

MBA at City University of Seattle
January 11, 2030 - January 16, 2026
BSBA at City University of Seattle
January 11, 2030 - January 16, 2026
MBA – Marketing at City University of Seattle
January 11, 2030 - January 16, 2026
BSBA – General Management at City University of Seattle
January 11, 2030 - January 16, 2026

Qualifications

Product Management Upskill
January 11, 2030 - January 16, 2026
Scrum Fundamentals Certified
January 11, 2030 - January 16, 2026
Agile Methodologies
January 11, 2030 - January 16, 2026
Agile Advanced with Scrum
January 11, 2030 - January 16, 2026
Product Management Upskill
January 11, 2030 - January 16, 2026
Agile Methodologies (LinkedIn Skill Assessment)
January 11, 2030 - January 16, 2026
Scrum Fundamentals Certified (SFC)
January 11, 2030 - January 16, 2026
Scrum Foundations – Scrum Alliance
January 11, 2030 - January 16, 2026
Agile Advanced with Scrum
January 11, 2030 - January 16, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail