I’m a Senior Campaign Manager with 10+ years of experience delivering complex, data-driven, multichannel marketing campaigns across CRM and marketing automation platforms. I enjoy optimising customer journeys end-to-end—mapping the “As-Is” and “To-Be”, improving data quality, and ensuring audiences are targeted accurately so campaigns perform reliably and compliantly. I’m also known for strong operational ownership: building structured QA processes, improving campaign delivery workflows, and translating stakeholder requirements into clear data selections and execution plans. From global B2B campaigns to B2C journey automation, I focus on measurable impact, clear reporting (including Power BI), and calm, effective delivery in high-pressure, SLA-driven environments.…

Dina Timperley

I’m a Senior Campaign Manager with 10+ years of experience delivering complex, data-driven, multichannel marketing campaigns across CRM and marketing automation platforms. I enjoy optimising customer journeys end-to-end—mapping the “As-Is” and “To-Be”, improving data quality, and ensuring audiences are targeted accurately so campaigns perform reliably and compliantly. I’m also known for strong operational ownership: building structured QA processes, improving campaign delivery workflows, and translating stakeholder requirements into clear data selections and execution plans. From global B2B campaigns to B2C journey automation, I focus on measurable impact, clear reporting (including Power BI), and calm, effective delivery in high-pressure, SLA-driven environments.…

Available to hire

I’m a Senior Campaign Manager with 10+ years of experience delivering complex, data-driven, multichannel marketing campaigns across CRM and marketing automation platforms. I enjoy optimising customer journeys end-to-end—mapping the “As-Is” and “To-Be”, improving data quality, and ensuring audiences are targeted accurately so campaigns perform reliably and compliantly.

I’m also known for strong operational ownership: building structured QA processes, improving campaign delivery workflows, and translating stakeholder requirements into clear data selections and execution plans. From global B2B campaigns to B2C journey automation, I focus on measurable impact, clear reporting (including Power BI), and calm, effective delivery in high-pressure, SLA-driven environments.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Senior Campaign Manager at Anteriad (US, Remote UK)
February 1, 2020 - March 1, 2026
Delivered data-driven, multi-channel B2B marketing campaigns in CRM and marketing automation environments for global clients. Owned end-to-end campaign delivery under strict client SLAs including audience segmentation, workflow design, execution, quality assurance, and performance reporting. Built and validated complex data selections using Dovetail and Adobe Campaign to ensure accurate audience delivery. Improved inbound third-party data QC and validation, reducing campaign risk and strengthening client trust. Produced monthly transparency reporting on data usage, campaign activity, and billing using Power BI. Managed stakeholder priorities through structured briefing/sign-off processes and recovered delayed workflows by redesigning campaign processes and restoring delivery confidence.
Senior Campaign Manager at Anteriad
February 1, 2020 - March 1, 2026
Managed global multi-channel campaigns under strict client SLAs; designed end-to-end campaign workflows with complex data selections; improved on-time delivery and reduced errors; implemented QC/validation to ensure data accuracy; produced monthly Power BI reports for data usage and billing; managed conflicting stakeholder priorities and improved delivery timelines; identified data inconsistencies in third-party lists, implemented validation checks; led delayed campaigns to restore delivery confidence; consistently delivered high-risk campaigns with improved accuracy, compliance, and client satisfaction.
CRM Operations Executive (Contract) at Camelot
August 1, 2019 - January 1, 2020
Delivered HTML email campaigns aligned with commercial KPIs using Salesforce, improving engagement through accurate audience targeting. Strengthened tracking and analytics frameworks to improve performance visibility and reporting accuracy. Collaborated with business teams to define and validate reporting needs through workshops, ensuring outputs matched requirements.
CRM Operations Executive at Camelot
August 1, 2019 - January 31, 2020
Delivered HTML email campaigns aligned with KPIs; strengthened tracking and analytics frameworks; automated business reports based on requirements; conducted workshops to validate requirements.
CRM Developer at Trainline (UK)
January 1, 2019 - July 1, 2019
Built and deployed multi-channel B2C CRM campaigns on the Braze platform to support direct mail and email marketing. Reduced campaign errors through structured QA and pre-deployment testing frameworks. Produced reporting on customer sales and offerings based on business needs. Proposed database improvements to help ensure campaigns deliver agreed results.
CRM Developer at Trainline
January 1, 2019 - July 31, 2019
Built and deployed multi-channel CRM campaigns using Braze to deliver direct mail and email marketing; reduced campaign errors by introducing structured QA and pre-deployment testing frameworks; produced reports on customer sales and offerings; proposed database improvements to ensure campaigns achieve agreed results.
Senior Campaign Executive at Trainline (UK)
November 1, 2014 - December 1, 2018
Gathered stakeholder requirements and translated business needs into accurate data selections in Adobe Campaign Neolane. Produced As-Is vs To-Be gap analysis and enhanced current campaign processes. Improved performance through structured A/B testing and optimisation strategies. Delivered end-to-end B2C customer journey automations across multiple platforms. Designed campaign cell structures based on data briefs from thetrainline.com and Train Operating Company (TOC) client campaign teams, ensuring requirements and selections were documented and aligned with contact strategy.
Senior Campaign Executive at Trainline
November 1, 2014 - December 31, 2018
Led stakeholder requirement gathering and translated business needs into accurate data selections; produced Gap Analyses (As-Is vs To-Be); enhanced campaigns through structured AB testing and journey automation across multiple platforms; designed campaign cell structures; collaborated with TOCs and client teams to document requirements and data briefs.
CRM Database Marketing Consultant at BT (UK)
January 1, 2014 - November 1, 2014
Delivered advanced segmentation strategies using IBM Unica to improve acquisition and retention targeting accuracy. Optimised data specifications to reduce rework and delivery delays. Wrote SQL queries to extract data from large databases. Performed data mapping and validation using Excel.
CRM Database Marketing Consultant at BT
January 1, 2014 - November 1, 2014
Delivered advanced segmentation using IBM Unica; optimised data specifications, reducing rework and delays; created SQL queries for data extraction; data mapping and validation using Excel.
Campaign Operations Analyst at Harrods (UK)
February 1, 2013 - January 1, 2014
Built high-accuracy targeting files using SQL Server and ETL tools. Strengthened campaign QA controls to reduce data errors and improve delivery confidence. Used MS SQL to construct marketing campaign assets and targeting logic.
Campaign Operations Analyst at Harrods
February 1, 2013 - January 31, 2014
Built high-accuracy targeting files using SQL Server and ETL tools; strengthened QA controls, reducing data errors and improving delivery confidence; used MS SQL to build campaigns.
Technical Support Analyst at Kantar Media (UK)
June 1, 2009 - February 1, 2013
Resolved complex technical and data issues within SLA, improving system stability and client satisfaction. Led deployments, upgrades, and client data migrations with minimal downtime.
Technical Support Analyst at Kantar Media
June 1, 2009 - February 1, 2013
Resolved complex technical and data issues within SLA; led deployments, upgrades, and client data migrations with minimal downtime.

Education

BSc Computer Science with Management at King’s College London
September 1, 2004 - July 1, 2007
BSc Computer Science with Management at King’s College London
September 1, 2004 - July 1, 2007
BSc Computer Science with Management at King’s College London
September 1, 2004 - July 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Education, Telecommunications, Healthcare, Non-Profit Organization

Skills

Experience Level