Hi, I'm Dina Timperley, a results-driven Senior Campaign Manager based in Aylesbury, UK. I specialise in designing data-driven, multichannel campaigns that optimise customer journeys and deliver measurable business impact. I thrive in high-pressure environments, aligning cross-functional teams, improving data quality, and providing transparent reporting to stakeholders. With over 10 years of experience in CRM, automation, and analytics, I have a track record of elevating campaign performance, ensuring compliance, and building trust with clients by delivering accurate data and timely results.

Dina Timperley

Hi, I'm Dina Timperley, a results-driven Senior Campaign Manager based in Aylesbury, UK. I specialise in designing data-driven, multichannel campaigns that optimise customer journeys and deliver measurable business impact. I thrive in high-pressure environments, aligning cross-functional teams, improving data quality, and providing transparent reporting to stakeholders. With over 10 years of experience in CRM, automation, and analytics, I have a track record of elevating campaign performance, ensuring compliance, and building trust with clients by delivering accurate data and timely results.

Available to hire

Hi, I’m Dina Timperley, a results-driven Senior Campaign Manager based in Aylesbury, UK. I specialise in designing data-driven, multichannel campaigns that optimise customer journeys and deliver measurable business impact. I thrive in high-pressure environments, aligning cross-functional teams, improving data quality, and providing transparent reporting to stakeholders.

With over 10 years of experience in CRM, automation, and analytics, I have a track record of elevating campaign performance, ensuring compliance, and building trust with clients by delivering accurate data and timely results.

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Language

English
Fluent

Work Experience

Senior Campaign Manager at Anteriad
February 1, 2020 - March 1, 2026
Managed global multi-channel campaigns under strict client SLAs; designed end-to-end campaign workflows with complex data selections; improved on-time delivery and reduced errors; implemented QC/validation to ensure data accuracy; produced monthly Power BI reports for data usage and billing; managed conflicting stakeholder priorities and improved delivery timelines; identified data inconsistencies in third-party lists, implemented validation checks; led delayed campaigns to restore delivery confidence; consistently delivered high-risk campaigns with improved accuracy, compliance, and client satisfaction.
CRM Operations Executive at Camelot
August 1, 2019 - January 31, 2020
Delivered HTML email campaigns aligned with KPIs; strengthened tracking and analytics frameworks; automated business reports based on requirements; conducted workshops to validate requirements.
CRM Developer at Trainline
January 1, 2019 - July 31, 2019
Built and deployed multi-channel CRM campaigns using Braze to deliver direct mail and email marketing; reduced campaign errors by introducing structured QA and pre-deployment testing frameworks; produced reports on customer sales and offerings; proposed database improvements to ensure campaigns achieve agreed results.
Senior Campaign Executive at Trainline
November 1, 2014 - December 31, 2018
Led stakeholder requirement gathering and translated business needs into accurate data selections; produced Gap Analyses (As-Is vs To-Be); enhanced campaigns through structured AB testing and journey automation across multiple platforms; designed campaign cell structures; collaborated with TOCs and client teams to document requirements and data briefs.
CRM Database Marketing Consultant at BT
January 1, 2014 - November 1, 2014
Delivered advanced segmentation using IBM Unica; optimised data specifications, reducing rework and delays; created SQL queries for data extraction; data mapping and validation using Excel.
Campaign Operations Analyst at Harrods
February 1, 2013 - January 31, 2014
Built high-accuracy targeting files using SQL Server and ETL tools; strengthened QA controls, reducing data errors and improving delivery confidence; used MS SQL to build campaigns.
Technical Support Analyst at Kantar Media
June 1, 2009 - February 1, 2013
Resolved complex technical and data issues within SLA; led deployments, upgrades, and client data migrations with minimal downtime.

Education

BSc Computer Science with Management at King’s College London
September 1, 2004 - July 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment