Dira Tjokro
I’m a strategic growth, communications, and venture development professional with 15+ years of experience shaping brands and building measurable business outcomes across the APAC region.
About
I’m a strategic growth, communications, and venture development professional with 15+ years of experience shaping brands and building measurable business outcomes across the APAC region. I work at the intersection of stakeholder engagement, growth strategy, and project commercialization—turning complex opportunities into scalable campaigns, clear business cases, and execution-ready plans for corporations, startups, government institutions, and private investors.
I’m also hands-on across go-to-market and content operations: from SEO, social media systems, and lead generation to copywriting, UX research/writing, and AI-assisted content workflows. Whether advising on investment and property opportunities, leading multi-disciplinary teams, or crafting executive personal branding and public relations strategies, I focus on high-impact communication that drives pipeline, conversions, and long-term visibility.
- 14 years' experience
- Joined September 2026
Industry experience
- Government
- Professional Services
- Media & Entertainment
- Education
- Financial Services
- Healthcare
- Real Estate & Construction
- Consumer Goods
- Gaming
- Telecommunications
- Non-Profit Organization
- Travel & Hospitality
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Work experience· 16 roles
Advises public and private sector stakeholders on project development, commercial strategy, stakeholder alignment, and execution planning. Structures opportunities from concept validation through execution and exit planning across procurement, infrastructure, and development initiatives. Develops business cases, investment proposals, commercial offers, and pitch materials for project acquisition and execution; advises property acquisition, investment opportunities, and residential transactions in the Jabodetabek and Bandung markets. Supports multiple public/private-sector development opportunities and has closed property sales and leasing transactions through digital marketing and lead generation.
Developed optimized personal branding and lead generation systems for the CEO. Achieved 12.6% organic audience growth within four months. Contributed to conversion initiatives transforming 78% of qualified leads into clients. Established scalable content operations and social media governance frameworks.
Produced conversion-focused content for Orderific, an AI-powered hospitality SaaS platform. Developed sales, email, social media, and product messaging assets across US, EU, and APAC markets. Recognized as a top-performing contributor for improving qualified lead generation and conversion performance.
Education
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