Available to hire
I’m a strategic growth, communications, and venture development professional with 15+ years of experience shaping brands and building measurable business outcomes across the APAC region. I work at the intersection of stakeholder engagement, growth strategy, and project commercialization—turning complex opportunities into scalable campaigns, clear business cases, and execution-ready plans for corporations, startups, government institutions, and private investors.
I’m also hands-on across go-to-market and content operations: from SEO, social media systems, and lead generation to copywriting, UX research/writing, and AI-assisted content workflows. Whether advising on investment and property opportunities, leading multi-disciplinary teams, or crafting executive personal branding and public relations strategies, I focus on high-impact communication that drives pipeline, conversions, and long-term visibility.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Strategic Growth, Investment & Property Consultant at Independent Consultant, ID
January 1, 2026 - PresentAdvises public and private sector stakeholders on project development, commercial strategy, stakeholder alignment, and execution planning. Structures opportunities from concept validation through execution and exit planning across procurement, infrastructure, and development initiatives. Develops business cases, investment proposals, commercial offers, and pitch materials for project acquisition and execution; advises property acquisition, investment opportunities, and residential transactions in the Jabodetabek and Bandung markets. Supports multiple public/private-sector development opportunities and has closed property sales and leasing transactions through digital marketing and lead generation.
Senior Social Media Strategist at Ascend Marketing, SG
January 1, 2024 - December 31, 2024Developed optimized personal branding and lead generation systems for the CEO. Achieved 12.6% organic audience growth within four months. Contributed to conversion initiatives transforming 78% of qualified leads into clients. Established scalable content operations and social media governance frameworks.
Creative Copywriter & UX Writer at Orderific, UAE
January 1, 2023 - December 31, 2023Produced conversion-focused content for Orderific, an AI-powered hospitality SaaS platform. Developed sales, email, social media, and product messaging assets across US, EU, and APAC markets. Recognized as a top-performing contributor for improving qualified lead generation and conversion performance.
Design Director & Content Producer at Tin Communications, SG
January 1, 2022 - January 1, 2024Managed strategic communications, content, and brand initiatives across 15+ client accounts. Led multidisciplinary teams delivering SEO, content marketing, and digital communications across multiple industries. Supported client acquisition, retention, and brand visibility through strategic communications initiatives.
Regional Social Media Manager at Tri7 Solutions Inc., PH
January 1, 2022 - December 31, 2022Audited, revamped, and executed regional social media, community, influencer, and advertising strategies within the gaming industry and communities. Increased profitability by 125% while improving marketing efficiency by 55%. Implemented performance frameworks to support sustainable audience and revenue growth.
Design Director & Content Producer at Tin Communication, SG
January 1, 2022 - December 31, 2024Managed strategic communications, content, and brand initiatives across 15+ client accounts. Led multidisciplinary teams delivering SEO, content marketing, and digital communications across multiple industries. Supported client acquisition, retention, and brand visibility through strategic communications initiatives.
Co-Founder & Chief Creative Officer at Mindset Lab (ID)
January 1, 2019 - January 1, 2022Founded and scaled a digital strategy and creative solutions agency serving multi-level brands. Built and led multidisciplinary teams across strategy, creative production, and client services, delivering branding, communications, and digital transformation initiatives across multiple industries. Developed talent pipelines through recruiting and mentoring emerging creative and marketing professionals.
Co-Founder & Chief Creative Officer at Mindset Lab, ID
January 1, 2019 - January 1, 2022Founded and scaled a digital strategy and creative solutions agency serving multi-level brands. Built and led multidisciplinary teams across strategy, creative production, and client services. Delivered branding, communications, and digital transformation initiatives across multiple industries. Developed talent pipelines by recruiting and mentoring emerging creative and marketing professionals.
Senior Public Relations & Corporate Affairs at Bank Muamalat Indonesia (ID)
January 1, 2018 - January 1, 2019Managed media relations, stakeholder communications, investor engagement, and corporate reputation initiatives. Supported strategic visibility programs during a critical corporate transformation period. Contributed to reclaiming and strengthening public perception and investor confidence.
Senior Public Relations & Corporate Affairs at Bank Muamalat Indonesia, ID
January 1, 2018 - December 31, 2019Managed media relations, stakeholder communications, investor engagement, and corporate reputation initiatives. Supported strategic visibility programs during critical corporate transformation periods. Contributed to reclaiming and strengthening public perception and investor confidence.
Lecturer, Communication Psychology at University of Al-Azhar Indonesia (ID)
January 1, 2016 - January 1, 2018Delivered undergraduate instruction in communication psychology and professional communication. Mentored emerging talent across academic and practical creative development programs. Presented award-recognized research and contributed to curriculum delivery and student development.
Lecturer, Communication Psychology at University of Al-Azhar Indonesia, ID
January 1, 2016 - December 31, 2018Delivered undergraduate/graduate instruction in communication psychology and professional communication. Mentored emerging talent across academic and practical creative development programs. Presented award-recognized research and contributed to curriculum delivery and student development.
Social Media Specialist at Ministry of Energy and Mineral Resources (ID)
January 1, 2013 - January 1, 2014Managed digital communications supporting the national SADARENERGI campaign. Executed social media initiatives following public awareness roadshows across five major cities. Supported stakeholder communications involving government, media, and institutional partners.
Social Media Specialist at Ministry of Energy & Mineral Resources, ID
January 1, 2013 - December 31, 2014Managed digital communications supporting the national SADARENERGI campaign. Executed social media initiatives following 5 major city public awareness roadshows. Supported stakeholder communications involving government, media, and institutional partners.
Co-Founder & Creative Producer at Limbo Studio (later Summon Studio) (ID)
January 1, 2011 - January 1, 2017Co-founded a creative agency connecting brands with artists, performers, and creative communities. Produced marketing activations, creative campaigns, and collaborative productions for commercial and cultural initiatives. Led creative productions spanning visual arts, music, cinematography, performance arts, and live experiences—managing artists, production teams, creative partners, and project stakeholders; delivered multidisciplinary projects integrating storytelling, branding, and audience engagement.
Co-Founder & Creative Producer at Limbo Studio (later Summon Studio), ID
January 1, 2011 - January 1, 2017Co-founded a creative agency connecting brands with artists, performers, and creative communities. Produced marketing activations, creative campaigns, and collaborative productions for commercial and cultural initiatives. Led creative productions spanning visual arts, music, cinematography, performance arts, and live experiences. Managed artists, production teams, creative partners, and project stakeholders; delivered multidisciplinary projects integrating storytelling, branding, and audience engagement.
Education
Bachelor of Communication Science (in Journalism & Broadcasting) at University of Al-Azhar Indonesia
January 1, 2008 - January 1, 2015Bachelor of Communication Science (in Journalism & Broadcasting) at University of Al-Azhar Indonesia
January 1, 2008 - January 1, 2015Bachelor of Communication Science (in Journalism & Broadcasting) at University of Al-Azhar Indonesia
January 1, 2008 - January 1, 2015Qualifications
Industry Experience
Government, Professional Services, Media & Entertainment, Education, Financial Services, Healthcare, Real Estate & Construction, Consumer Goods, Gaming, Telecommunications, Non-Profit Organization, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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