Available to hire
Hi, I’m Disha Bhanushali, a a creative content-oriented strategist with 5 years of experience driving brand growth and online community building through globally remote collaboration. I’ve led digital and brand marketing for Brijal Lad, a fashion label rooted in self-love, and built communities across Instagram, campaigns, and PR. I thrive in remote-first environments, blending storytelling with analytics to craft content pillars that boost reach, engagement, and conversion. I’m passionate about beauty, fashion, and brand storytelling, and I collaborate with cross-functional teams worldwide to deliver authentic, results-driven campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Social Media Marketing Manager at PAI Skincare
September 1, 2024 - October 25, 2025Built Pai's organic social strategy across 7 platforms as the sole social team member. Developed a 3–5 year Social Evolution plan aligning KPIs with brand goals, contributing to +45% net follower growth and 95M+ organic impressions. Led end-to-end campaigns such as #WhereAreYouGlowing, Bonne Nuit, Fade Forward Serum, and #SleepAndSkin. Produced all content in-house, from filming to editing and copywriting, tuned for founder-led storytelling. Coordinated with cross-functional teams across the UK, USA and France; led real-time coverage for Selfridges, Sephora UK/France, John Lewis, and Westfield pop-ups; traveled to Paris for Sephora activation. Managed influencer handovers and BTS storytelling, and delivered live event coverage. Achieved 5M+ average monthly impressions and +25% YoY follower growth, surpassing targets. Delivered KPI-focused reporting with platform insights, trends, and customer feedback.
Content Creator / Social Platforms at Social Platforms
July 1, 2024 - October 25, 2025Face of L'Oréal Paris India's Casting Crème Gloss tutorial YouTube content; built an active organic audience of 40K followers within two years, collaborating with beauty, fashion and lifestyle brands on campaign objectives, launches, shoots, and authentic traffic. Developed the full social content calendar, including filming, scheduling, and publishing across platforms.
Brand & Social Strategist at Brijal Lad
July 1, 2023 - PresentSolely led all digital and brand marketing for Brijal Lad, a purpose-led fashion label. Scaled Instagram from 700 to 4K+ followers organically through storytelling, content design, influencer partnerships, and PR seeding. Directed creative strategy for two collections, including mood boards, master decks, packaging, and end-to-end campaign execution across social and digital. Managed celebrity and influencer PR and fostered relationships with aligned creators. Oversaw monthly ad boosting and budget allocation to optimize reach, engagement, and conversions. Compiled monthly insights to refine content pillars and audience strategy, and collaborated with a remote team to support community engagement and content production while upholding brand tone and quality.
Social Media Marketing Executive at PAI Skincare, London
July 1, 2023 - September 1, 2024Built and executed the entire organic social media strategy across 7 platforms as the sole social team member. Developed a 3-5 year social evolution report that contributed to +45% net follower growth and 95M+ organic impressions. Led creative campaign ideation and execution, created all content emphasizing lo-fi founder-led storytelling, and collaborated cross-functionally for brand activations including international events. Managed influencer handovers and live event coverage, achieving 5M+ average monthly impressions and +25% YoY follower growth while exceeding 2024 social targets.
Brand & Marketing Manager at Brijal Lad, India
July 1, 2023 - June 4, 2024Led all digital and brand marketing efforts for Brijal Lad, growing Instagram followers organically from 700 to 4K+ through strategic storytelling, content design, influencer marketing, and PR seeding. Planned and launched two collections, directing the creative process and full campaign execution. Managed celebrity and influencer PR, monthly ad boosting, budget allocation, and compiled reports to refine strategies. Collaborated with a social media intern on community engagement and content production, while designing compelling packaging and campaign content that emphasize brand values.
Social Media Marketing Executive at PAI Skincare, London
July 1, 2023 - September 1, 2024Built and executed Pai's entire organic social media strategy across 7 platforms as the only social team member. Developed a 3–5 year Social Evolution Report and aligned performance KPIs with brand goals, contributing to +45% net follower growth and 95M+ organic impressions. Led ideation-to-execution of high-performing campaigns such as #WhereAreYouGlowing (15M+ reach), Bonne Nuit, Fade Forward Serum, and #SleepAndSkin. Created all content—filming, editing, copywriting—prioritizing lo-fi, founder-led storytelling and cultural moments that elevated community trust and engagement. Collaborated cross-functionally with production, CX, operations, and brand teams; produced content for Selfridges, Sephora UK/France, John Lewis, and Westfield pop-ups. Traveled to Paris to spearhead brand activation with Sephora, ensuring real-time content creation and promotion across social channels. Managed influencer handovers and execution, supported brand storytelling via BTS, values-driven posts,
Brand & Marketing Manager at Brijal Lad, India
July 1, 2023 - June 20, 2024Solely lead all digital and brand marketing efforts for Brijal Lad, a purpose-led fashion label rooted in self-love and premium design. Scaled the brand’s Instagram following from 700 to 4K+ organically within months through strategic storytelling, content design, influencer marketing, and PR seeding. Planned and launched two collections, directing creative direction, moodboarding, master deck creation, and full campaign execution across social and digital. Managed celebrity and influencer PR, securing features through targeted gifting and relationship-building with aligned creators. Handle monthly ad boosting and budget allocation focusing on reach, engagement, and conversion-driven performance. Compile and report monthly insights and content performance, using data to refine content pillars, formats, and audience engagement strategy. Collaborate with a social media intern to assist with community engagement and content production while mentoring on brand tone and quality standards.
Digital Marketing Executive
January 1, 2023 - October 25, 2025Owned and developed four clients' social content calendars remotely for Instagram, Facebook and TikTok, including copywriting, proofing, filming, photography, scheduling, and publishing. Planned and executed influencer campaigns and brand partnerships; created and managed marketing assets and presentations for meetings; compiled monthly reports; tracked competitor activity to identify opportunities.
Digital Marketing Executive at #MKT, London, United Kingdom
March 1, 2022 - June 30, 2022Owned and developed social content calendars for four clients across Instagram, Facebook, and TikTok. Handled copywriting, filming, photography, scheduling, and publishing of content. Planned and executed influencer marketing campaigns for outreach events and brand partnerships. Created and managed marketing channels, digital assets, and presentations. Compiled monthly marketing reports and analyzed competitor activity for strategic improvements.
Digital Marketing Executive at #MKT, London, United Kingdom
March 1, 2022 - June 30, 2022Owned and developed four clients social content calendar for Instagram, Facebook and TikTok, including copywriting, proofing, filming photography and video content, scheduling, and publishing. Planned and executed influencer marketing campaigns for outreach events and brand partnerships. Created and managed all marketing channels, digital assets and marketing presentations for meetings and monthly calendar. Compiled monthly marketing reports and closely tracked and analyzed competitor launches and activity for future improvements.
Social Media Manager at Asa Beauty
May 1, 2021 - October 25, 2025Managed social media presence for Asa Beauty; tracked reach, engagement and conversions using analytics tools; produced engaging visuals, captions, and edits; identified influencers and potential brand ambassadors; supported campaigns and partnerships.
Social Media Manager at Asa Beauty, Mumbai, India
December 1, 2020 - May 31, 2021Tracked social media performance metrics using analytics tools to optimize strategies. Developed engaging content for Instagram, Facebook, and Twitter including graphics, captions, videos, and hashtags to maximize reach and engagement. Researched relevant influencers and potential brand ambassadors within the beauty industry.
Social Media Manager at Asa Beauty, Mumbai, India
December 1, 2020 - May 31, 2021Utilized social media analytics tools to track key performance metrics such as reach, engagement, and conversion rates. Compiled and analyzed data to generate comprehensive reports, providing actionable insights and recommendations to optimize strategies and improve performance. Developed engaging and visually appealing content for Instagram, Facebook, and Twitter, including graphics, captions, video/photo editing, and hashtag selection. Conducted research to identify relevant influencers and potential brand ambassadors in the beauty industry.
Digital Content Creator at Social Media Platforms, Online
April 1, 2019 - June 4, 2024Served as the face of L'Oréal Paris India's YouTube page for a tutorial video. Built an organic audience of 40K followers within 2 years, supporting beauty, fashion, and lifestyle brands. Worked with brands to implement campaign objectives, launch products, execute shoots, and drive authentic traffic. Managed social content calendars for creating, filming, scheduling, and publishing digital materials.
Digital Content Creator at Social Media Platforms, Online
April 1, 2019 - June 20, 2024Face of L'Oréal Paris India's YouTube page for their Casting Crème Gloss Hair Color Tutorial Video. Built an active and organic audience of 40K followers within 2 years for beauty, fashion and lifestyle brands. Worked with brands to implement campaign objectives, launching new products, brand partnerships, execute shoots and bring authentic traffic. Developing all social content calendar including creating, filming, scheduling and publishing of video and image materials.
Marketing Manager Intern at Assorted Motion Pictures
November 1, 2018 - October 25, 2025Created marketing materials for the production house to promote upcoming films; planned and managed marketing activities; collaborated with the founder on social media content and event coordination.
Marketing Manager Intern at Assorted Motion Pictures, Mumbai, India
August 1, 2018 - November 30, 2018Created marketing materials for upcoming films and managed marketing activities for the production house. Worked with the founder to complete social media content and creatives. Assisted with celebrity management events and social media during projects.
Marketing Manager Intern at Assorted Motion Pictures, Mumbai, India
August 1, 2018 - November 30, 2018Created marketing materials to promote upcoming films. Designed, developed and managed entire marketing activities. Worked alongside the founder to ensure completion of social media content and creatives. Assisted founder and managed social media activities during projects and celebrity management events.
Content Creator Intern at Insomniacs
January 1, 2018 - October 25, 2025Wrote captions and articles on topics including real estate, cosmetics, social media, festivals, beauty and fashion; created contests and original content aligned with company goals; supported day-to-day social media content.
Content Creator Intern at Insomniacs, Mumbai, India
November 1, 2017 - January 31, 2018Performed web research, wrote captions and articles across various topics including real estate, cosmetics, social media, festivals, beauty, and fashion. Created contests and original social media content aligned with company goals.
Content Creator Intern at Insomniacs, Mumbai, India
November 1, 2017 - January 31, 2018Performed extensive web research to collect data and images related to assigned articles. Wrote quality captions, copies and articles on various topics including real estate, cosmetics, social media, festivals, beauty, fashion and general blogs. Created contests and original content aligned with company goals via day-to-day social media content.
Education
MSc at Coventry University, London- United Kingdom
January 1, 0001 - December 31, 0001B.Voc at HMMRA, Mumbai- India
January 1, 0001 - December 31, 0001MSc at Coventry University, London- United Kingdom
January 1, 0000 - December 31, 0000B.Voc at HMMRA, Mumbai- India
January 1, 0000 - December 31, 0000MSc International Fashion Marketing at Coventry University
January 11, 2030 - October 25, 2025B.Voc Graphics Design & Multimedia at HMMRA, Mumbai
January 11, 2030 - October 25, 2025Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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