Hi, I’m Dita Syifa Aulia, a social media specialist with 5+ years of experience building and managing brand presence across Instagram, TikTok, and Meta platforms—primarily in FMCG, beauty, and wellness. I’ve grown organic followers by 30% YoY, helped content reach 50K+ views on TikTok, and improved team workflow efficiency by 50%. I excel at creating content strategies from scratch, managing KOL collaborations, and ensuring BPOM regulatory compliance. I’m data-driven and creative, capable of steering rebranding initiatives, aligning content with evolving audience preferences, and driving measurable brand growth through thoughtful storytelling and performance analytics. I thrive in collaborative environments and am seeking a role where data-driven creativity meets brand growth.

DITA SYIFA AULIA, S.I.Kom.

Hi, I’m Dita Syifa Aulia, a social media specialist with 5+ years of experience building and managing brand presence across Instagram, TikTok, and Meta platforms—primarily in FMCG, beauty, and wellness. I’ve grown organic followers by 30% YoY, helped content reach 50K+ views on TikTok, and improved team workflow efficiency by 50%. I excel at creating content strategies from scratch, managing KOL collaborations, and ensuring BPOM regulatory compliance. I’m data-driven and creative, capable of steering rebranding initiatives, aligning content with evolving audience preferences, and driving measurable brand growth through thoughtful storytelling and performance analytics. I thrive in collaborative environments and am seeking a role where data-driven creativity meets brand growth.

Available to hire

Hi, I’m Dita Syifa Aulia, a social media specialist with 5+ years of experience building and managing brand presence across Instagram, TikTok, and Meta platforms—primarily in FMCG, beauty, and wellness. I’ve grown organic followers by 30% YoY, helped content reach 50K+ views on TikTok, and improved team workflow efficiency by 50%. I excel at creating content strategies from scratch, managing KOL collaborations, and ensuring BPOM regulatory compliance.

I’m data-driven and creative, capable of steering rebranding initiatives, aligning content with evolving audience preferences, and driving measurable brand growth through thoughtful storytelling and performance analytics. I thrive in collaborative environments and am seeking a role where data-driven creativity meets brand growth.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Social Media Coordinator at PT Eigen Naturindo
July 1, 2022 - April 1, 2026
Grew Instagram and TikTok followers by 30% annually through targeted organic content strategies; led end-to-end rebranding including visual identity, tone of voice, and content guidelines; ensured 100% BPOM compliance and platform policy adherence; improved team content production workflow by 50% via structured editorial calendar and approval process; built and managed KOL and affiliate partnerships; conducted monthly trend analyses to align content with evolving target market preferences.
Freelance Social Media Specialist at CBSE Gym
January 1, 2025 - September 1, 2025
Developed social media strategy from scratch, growing promotional content to 10,000+ views within the first campaign cycle; increased brand awareness through strategic content planning across Instagram and TikTok, directly contributing to member acquisition growth.
Freelance Social Media Specialist at Klinik Griya Lentrhaka
November 1, 2024 - July 1, 2025
Produced and optimized promotional video content on TikTok, achieving 50,000+ organic views on a single campaign; grew TikTok following by 1,000+ within the first month through audio-trend optimization; drove measurable sales uplift through targeted Meta and TikTok campaigns.
Freelance Presentation Designer at Fastwork
February 1, 2020 - January 1, 2023
Designed 50+ presentation decks for clients across various industries using PowerPoint and Canva, incorporating feedback-driven iterations; strengthened client brand messaging through consistent visual design and improved data visualization.
Business Project Associate at PT Aun Wahana Jaya
November 1, 2020 - April 1, 2021
Managed Instagram content strategy and collaborated with 10+ partner companies on cross-brand business initiatives; contributed to the development and launch of the Hellowork-Asia Job Platform.

Education

Bachelor's Degree in Communication at Padjadjaran University (UNPAD)
August 1, 2015 - July 1, 2019

Qualifications

Digital Marketing Training – Taruna Digital Bogor
January 1, 2022 - June 6, 2026
Prakerja: Smartphone Photography & Videography Techniques
January 1, 2019 - June 6, 2026
Public Speaking Workshop with DJ Arie, Padjadjaran University
January 1, 2016 - June 6, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Healthcare