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Hi, I’m Divy Bajpai, a Digital marketing and SEO leader with 14 years of experience owning website strategy and organic growth across competitive B2C categories including fi nancial services. Deep expertise in technical SEO, structured data and AI-driven generative search optimization translated into measurable gains in conversion, engagement and retention. Comfortable owning a roadmap end to end while partnering closely with Product, Engineering, Design and Analytics teams to keep a site or app performing, on brand and easy for customers to use.…Hi, I’m Divy Bajpai, a Digital marketing and SEO leader with 14 years of experience owning website strategy and organic growth across competitive B2C categories including fi nancial services. Deep expertise in technical SEO, structured data and AI-driven generative search optimization translated into measurable gains in conversion, engagement and retention. Comfortable owning a roadmap end to end while partnering closely with Product, Engineering, Design and Analytics teams to keep a site or app performing, on brand and easy for customers to use.

Divyanshu Bajpai

Content Strategist, Growth Marketer, Marketing Strategist, +3

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Hi, I’m Divy Bajpai, a Digital marketing and SEO leader with 14 years of experience owning website strategy and organic growth across competitive B2C categories including fi nancial services. Deep expertise in technical SEO, structured data and AI-driven generative search optimization translated into measurable gains in conversion, engagement and retention. Comfortable owning a roadmap end to end while partnering closely with Product, Engineering, Design and Analytics teams to keep a site or app performing, on brand and easy for customers to use.…Hi, I’m Divy Bajpai, a Digital marketing and SEO leader with 14 years of experience owning website strategy and organic growth across competitive B2C categories including fi nancial services. Deep expertise in technical SEO, structured data and AI-driven generative search optimization translated into measurable gains in conversion, engagement and retention. Comfortable owning a roadmap end to end while partnering closely with Product, Engineering, Design and Analytics teams to keep a site or app performing, on brand and easy for customers to use.

Available to hire

Hi, I’m Divy Bajpai, a Digital marketing and SEO leader with 14 years of experience owning website strategy and organic growth across competitive B2C categories including fi nancial services. Deep expertise in technical SEO, structured data and AI-driven generative search optimization translated into measurable gains in conversion, engagement and retention. Comfortable owning a roadmap end to end while partnering closely with Product, Engineering, Design and Analytics teams to keep a site or app performing, on brand and easy for customers to use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

SEO Manager at Credit Card Genius.ca & MoneyGenius.ca

January 1, 2022 - Present

Led AI-driven SEO visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and Bing Copilot by improving structured content, entity signals, schema, and topic authority, driving measurable growth in that channel.

SEO Manager at WayMedia Inc.

January 1, 2022 - Present

Delivered strategic SEO leadership resulting in 500% growth for moneyGenius.ca and 200% for creditcardGenius.ca in 2023; reversed May 2022 Core Update impact, managed domain migration, and maintained growth through major updates including Product Reviews, Helpful Content, Core, Spam, Site Reputation, and AI/LLM changes like SGE and AI Overviews. Secured rankings for Canadian credit card keywords through targeted content strategies. Improved EEAT signals by enhancing author/editor profiles and achieving knowledge panel recognition. Strengthened internal linking and introduced comparison tools, dynamic content, and UX enhancements. Fixed technical SEO issues on Angular/JavaScript SPAs and boosted Core Web Vitals scores. Executed the Gemini Cash app in 2025, a personal finance rewards app, handling app store optimization, launch planning, and Apple Ads and Google Play Store campaigns to drive installs and visibility.

Senior Manager, Advertising & SEO at Digital Dissect

January 1, 2018 - January 1, 2022

Led recovery from major updates including Medic, BERT, and Product Review Google updates. Improved technical SEO with structured data, Core Web Vitals, and crawlability enhancements. Managed PPC campaigns with a $300,000/month budget, lowering acquisition costs and improving ROAS. Developed ROI-focused digital strategies combining organic and paid channels for sustainable growth. Aligned SEO goals with engagement metrics (bounce rate, repeat sessions, time on page) and introduced automation to streamline ad execution while owning organic and paid performance.

Manager, Advertising & SEO at Digital Dissect

January 1, 2011 - January 1, 2018

Handled recovery during early Google updates: Panda, Penguin, Possum, Fred, and early RankBrain. Used Screaming Frog, Google Search Console, and Google Analytics to diagnose SEO gaps and optimize performance. Reviewed large websites and apps, flagged key issues with clear action steps, and collaborated with cross-functional teams to ensure smooth execution. Aligned SEO goals with engagement metrics and introduced automation to streamline ad execution, taking full ownership of organic and paid performance while expanding strategic responsibilities.