I am a strategic growth leader with 14 years of experience driving organic acquisition and revenue growth across AI, SaaS, eCommerce, and Enterprise platforms. My focus has been on scaling content ecosystems and technical SEO frameworks that can adapt to the ever-evolving digital landscape. My journey has allowed me to work with cross-functional teams to implement data-driven marketing strategies that align with high-level business goals. I enjoy extracting valuable insights from data and translating them into high-ranking, lead-generating content.…

Divya Jyoti

I am a strategic growth leader with 14 years of experience driving organic acquisition and revenue growth across AI, SaaS, eCommerce, and Enterprise platforms. My focus has been on scaling content ecosystems and technical SEO frameworks that can adapt to the ever-evolving digital landscape. My journey has allowed me to work with cross-functional teams to implement data-driven marketing strategies that align with high-level business goals. I enjoy extracting valuable insights from data and translating them into high-ranking, lead-generating content.…

Available to hire

I am a strategic growth leader with 14 years of experience driving organic acquisition and revenue growth across AI, SaaS, eCommerce, and Enterprise platforms. My focus has been on scaling content ecosystems and technical SEO frameworks that can adapt to the ever-evolving digital landscape.

My journey has allowed me to work with cross-functional teams to implement data-driven marketing strategies that align with high-level business goals. I enjoy extracting valuable insights from data and translating them into high-ranking, lead-generating content.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Digital Marketing Specialist at Forge AI
October 11, 2024 - July 4, 2026
Pioneered SEO & PPC frameworks, implementing FAQ schemas and entity-based strategies to enhance online visibility and customer targeting. Worked on extracting data insights for better marketing efficiency.
Digital Marketing Manager at Optimal Virtual Employee
March 31, 2024 - March 31, 2024
Managed and optimized paid media campaigns for clients, delivering a 30% increase in CTR, 20% reduction in CPA, 25% ROI improvement, and 95% budget utilization. Created compelling ad copy increasing engagement by 15%. Implemented strategic bid management reducing CPC by 10% and overall ad spend by 15%. Generated insightful reports with key metrics and recommendations.
Digital Marketing Manager at Intech
March 31, 2023 - March 31, 2023
Led SEO initiatives and supervised a team of 9; drove on-site and off-site optimization, achieved significant keyword growth, and reduced PPC costs by targeting non-brand terms. Prepared executive summaries for client pitches and improved revenue.
Assistant Manager: SEO at Bannerbuzz
May 31, 2021 - May 31, 2021
Developed content and SEO plans for multiple domains; managed content writers, coordinated with Marketing, Design, Category, and Tech teams; performed technical site audits; produced monthly traffic projections and keyword strategies; delivered daily/weekly analytics and topic suggestions to boost backlinks.
Senior Associate: SEO at Sapient
March 31, 2019 - March 31, 2019
Extensive keyword research, on-page and off-page optimization, competitor analysis, and SEO copywriting; coordinated with cross-functional teams and optimized image assets and site architecture; performed Webmaster Tools audits.
Senior SEO Manager at BannerBuzz
March 1, 2019 - April 1, 2021
Implemented inbound marketing strategies that increased organic leads and traffic growth across multiple campaigns. Conducted SEO audits and optimized search performance.
Senior Media Planner at Publicis Sapient
January 1, 2018 - March 1, 2019
Managed SEO activities, including on-page optimization, backlink strategy, and reporting. Created detailed performance reports to facilitate informed decision-making.
Assistant Manager – SEO at Industrybuying.com
December 31, 2017 - December 31, 2017
Created content plans, developed SEO strategies based on keyword research and competitive analysis; evaluated technical factors and backlink profiles; managed social media to enhance online reputation.
Assistant Manager Digital Marketing at VICTOR Rackets Pvt LTD
January 31, 2017 - January 31, 2017
Managed social media campaigns; maintained online store presence on Flipkart, Amazon, and Snapdeal; handled on-page/off-page SEO activities and analytics.
Assistant Manager at Industrybuying.com
January 1, 2017 - January 1, 2018
Led digital marketing initiatives, including research, tracking, and link-building initiatives. Improved organic traffic through optimized strategies.
Assistant Manager - SEO at Limeroad.com
September 30, 2016 - September 30, 2016
Bloggers outreach, giveaways, events; developed SEO strategies for clients based on keyword research, competitive analysis, and backlink profiles.
SEO Executive at Jabong.com
January 1, 2016 - January 1, 2017
Engaged in on-page and off-page SEO activities, blogger outreach, and traffic analysis. Collaborated on marketing strategies for fashion eCommerce.
Sr SEO Executive at Jabong.com
March 31, 2015 - March 31, 2015
Bloggers outreach, giveaways, events; developed SEO strategies; evaluated websites based on technical factors, on-page analysis, and backlink profiles.

Education

MCA (Masters of Computer Application) at Rajasthan Technical University Kota, Rajasthan
January 11, 2030 - January 1, 2012
BCA - (Bachelors of Computer Application) at Maharaja Ganga Singh University Bikaner, Rajasthan
January 11, 2030 - January 1, 2009
Class XII at Ajmer Board
January 11, 2030 - January 1, 2006
Class X at Ajmer Board
January 11, 2030 - January 1, 2004
Industrial Training at Horizon Software Solutions, Gurgaon
January 1, 2012 - June 1, 2012
SWIFT Jyoti Certificate at N.I.I.T Institute
January 1, 2000 - January 1, 2000
Master's degree in Computer Programming, Specific Applications at Aatam Vallabh Jain Girls College, Sri Ganganagar, Rajasthan Technical University, Kota
January 1, 2009 - January 1, 2012
Master's degree; Computer Programming, Specific Applications at Aatam Vallabh Jain Girls College; Rajasthan Technical University, Kota
January 1, 2009 - January 1, 2012
Master of Science at Rajasthan Technical University
January 1, 2012 - January 1, 2014

Qualifications

GA4 & SEO Certification
February 1, 2024 - February 1, 2024
Google Ads & Social Media Certification
February 1, 2024 - February 1, 2024
SWIFT Jyoti Certificate
January 1, 2000 - January 1, 2000
Industrial Training
January 1, 2012 - June 1, 2012

Industry Experience

Education, Retail, Software & Internet, Transportation & Logistics, Professional Services, Media & Entertainment
    Ovoform – End-to-End Digital Marketing & Growth Strategy

    <h1>Managing the overall digital marketing and growth strategy for Ovoform, an AI-powered SaaS form builder.</h1>

    Responsible for end-to-end marketing across SEO, AEO/GEO, content strategy, organic growth, paid campaigns, social media, landing pages, conversion optimization, analytics, and brand content.

    Key areas of work include:

    <h2>Developing SEO and organic growth strategies for SaaS</h2>
    <h2>Technical SEO, keyword research, content clusters and on-page optimization</h2>
    <h2>AEO/GEO and AI-search visibility strategies</h2>
    <h2>Google Ads and paid acquisition</h2>
    <h2>LinkedIn, Instagram, Facebook and other social media content</h2>
    <h2>Content strategy, blog planning and website content</h2>
    <h2>Landing-page and CRO recommendations</h2>
    <h2>GA4, GSC and marketing performance tracking</h2>
    <h2>Competitor research and growth opportunity analysis</h2>
    <h2>Developing creative concepts for social posts, ads, videos and campaigns</h2>

    The role involves combining organic, paid, content, social and conversion-focused marketing to build awareness, acquisition and sustainable growth for the SaaS product.