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Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology. Over the past several years I’ve led multi-channel paid campaigns for enterprise brands within Publicis Groupe / Digitas, shaping strategy, measurement frameworks, and optimization cycles that accelerate revenue growth. I’ve built internal dashboards and brand-health metrics to translate non-conventional brand initiatives into measurable business impact, while steering complex cross-market campaigns across Google, DV360, TikTok, Meta, and more. I enjoy collaborating with creative, product, and UX teams to accelerate testing, refine attribution, and align offline activations with online performance. Recently I explored AI-driven creative workflows and full-funnel experimentation, delivering improvements in efficiency and conversion velocity. I’m passionate about scaling successful strategies across EU markets, maintaining KPI governance, and driving sustainable growth for both consumer and enterprise brands.…Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology. Over the past several years I’ve led multi-channel paid campaigns for enterprise brands within Publicis Groupe / Digitas, shaping strategy, measurement frameworks, and optimization cycles that accelerate revenue growth. I’ve built internal dashboards and brand-health metrics to translate non-conventional brand initiatives into measurable business impact, while steering complex cross-market campaigns across Google, DV360, TikTok, Meta, and more. I enjoy collaborating with creative, product, and UX teams to accelerate testing, refine attribution, and align offline activations with online performance. Recently I explored AI-driven creative workflows and full-funnel experimentation, delivering improvements in efficiency and conversion velocity. I’m passionate about scaling successful strategies across EU markets, maintaining KPI governance, and driving sustainable growth for both consumer and enterprise brands.

Diyan Pelev

Creative Director, Marketing Strategist, Performance Marketer, +2

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Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology. Over the past several years I’ve led multi-channel paid campaigns for enterprise brands within Publicis Groupe / Digitas, shaping strategy, measurement frameworks, and optimization cycles that accelerate revenue growth. I’ve built internal dashboards and brand-health metrics to translate non-conventional brand initiatives into measurable business impact, while steering complex cross-market campaigns across Google, DV360, TikTok, Meta, and more. I enjoy collaborating with creative, product, and UX teams to accelerate testing, refine attribution, and align offline activations with online performance. Recently I explored AI-driven creative workflows and full-funnel experimentation, delivering improvements in efficiency and conversion velocity. I’m passionate about scaling successful strategies across EU markets, maintaining KPI governance, and driving sustainable growth for both consumer and enterprise brands.…Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology. Over the past several years I’ve led multi-channel paid campaigns for enterprise brands within Publicis Groupe / Digitas, shaping strategy, measurement frameworks, and optimization cycles that accelerate revenue growth. I’ve built internal dashboards and brand-health metrics to translate non-conventional brand initiatives into measurable business impact, while steering complex cross-market campaigns across Google, DV360, TikTok, Meta, and more. I enjoy collaborating with creative, product, and UX teams to accelerate testing, refine attribution, and align offline activations with online performance. Recently I explored AI-driven creative workflows and full-funnel experimentation, delivering improvements in efficiency and conversion velocity. I’m passionate about scaling successful strategies across EU markets, maintaining KPI governance, and driving sustainable growth for both consumer and enterprise brands.

Available to hire

Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology. Over the past several years I’ve led multi-channel paid campaigns for enterprise brands within Publicis Groupe / Digitas, shaping strategy, measurement frameworks, and optimization cycles that accelerate revenue growth. I’ve built internal dashboards and brand-health metrics to translate non-conventional brand initiatives into measurable business impact, while steering complex cross-market campaigns across Google, DV360, TikTok, Meta, and more.

I enjoy collaborating with creative, product, and UX teams to accelerate testing, refine attribution, and align offline activations with online performance. Recently I explored AI-driven creative workflows and full-funnel experimentation, delivering improvements in efficiency and conversion velocity. I’m passionate about scaling successful strategies across EU markets, maintaining KPI governance, and driving sustainable growth for both consumer and enterprise brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Work Experience

Digital Marketing Manager at Publicis Groupe | Digitas

June 1, 2022 - September 1, 2025

Executive and optimized multi-channel paid campaigns (Google, DV360, TikTok) for enterprise brands including Samsung, Visa, and ElectroLux, owning performance monitoring and budget allocation decisions. Led full-funnel campaign setup from tracking implementation and QA to launch execution and post-launch optimization. Analyzed campaign performance data (CTR, CVR, CPA, ROAS) and translated insights into actionable optimization strategies. Managed end-to-end campaign execution for clients such as Novartis, KFC, and Sun Wave Pharma, overseeing platform setup, tracking architecture, and reporting. Implemented and validated tracking structures (UTMs, conversion tracking, analytics alignment) to ensure clean attribution and reliable reporting. Contributed to media and creative strategy development through structured performance signal analysis. Supported multi-market rollouts for TELUS, coordinating localized campaign adaptations and performance consistency across regions. Advised clients on

Growth & Performance Marketing Lead at Remix Global

October 1, 2025 - March 1, 2026

Introduced structured A/B testing framework to optimize paid media efficiency and creative performance. Built custom creative production system tailored to channels, formats, targeting layers, and funnel stages. Led transition from traditional content production to AI-driven creative workflows. Developed custom GPT-based tools to generate prompts for AI visuals, video concepts, copy optimization, and creative refresh cycles. Implemented full-funnel acquisition strategy during Black Friday campaign, achieving +35% YoY traffic growth with 30% lower budget. Built granular UTMs taxonomy aligned with objectives and optimization events, enabling detailed ad-level performance analysis and structured creative testing across funnel stages. Established reporting frameworks connecting upper-funnel initiatives to downstream revenue impact. Collaborated with creative, paid media, product and UX teams to accelerate testing cycles and improve conversion performance. Integrated brand initiatives with

Digital Campaign Manager at Publicis Groupe | Digitas

June 1, 2022 - September 30, 2025

Executed and optimized multi-channel paid campaigns for enterprise brands including Samsung, Visa, and Electrolux, owning performance monitoring and budget allocation decisions. Led full-funnel campaigns setups—tracking implementation and QA to launch and post-launch performance optimization. Analyzed campaign performance data (CTR, CVR, CPA, ROAS) and translated insights into actionable optimization strategies. Managed end-to-end campaign execution for clients such as Novartis, KFC, and Sun Wave Pharma, overseeing ad platforms setup, tracking architecture, and reporting. Implemented and validated tracking structures (UTMs, conversion tracking, analytics alignment) to ensure clean attribution and reliable performance reporting. Contributed to media and creative strategy development through structured performance signal analysis. Supported multi-market rollouts for TELUS, coordinating localized campaign adaptations and ensuring performance consistency across regions. Advised clients o

Head of AI-Driven Creative Workflows at Remix Global

October 1, 2025 - March 31, 2026

Introduced structured A/B testing framework to optimize paid media efficiency and creative performance. Built a custom creative production system tailored to channels, formats, targeting layers, and funnel stages. Led the transition from traditional content production to AI-driven creative workflows. Developed custom GPT-based tools to generate prompts for AI visuals, video concepts, copy optimization, and creative refresh cycles. Implemented full-funnel acquisition strategy during Black Friday, achieving +35% YoY traffic growth with 30% lower budget. Built granular UTM taxonomy aligned with campaign objectives and optimization events, enabling detailed ad-level performance analysis and structured creative testing across funnel stages. Established reporting frameworks connecting upper-funnel initiatives to downstream revenue impact. Collaborated with creative, paid media, product, and UX teams to accelerate testing cycles and improve conversion performance. Integrated brand initiatives

Digital Campaign Manager at Publicis Groupe / Digitas

June 1, 2022 - September 1, 2025

Executed and optimized multi-channel paid campaigns (Google, DV360, TikTok) for enterprise brands including Samsung, Visa, and Electrolux, owning performance monitoring and budget allocation decisions. Led full-funnel campaigns setup—from tracking implementation and QA to launch execution and post-launch optimization. Analyzed campaign data (CTR, CVR, CPA, ROAS) and translated insights into actionable optimization strategies. Managed end-to-end campaign execution for clients such as Novartis, KFC, and Sun Wave Pharma, overseeing platform setup, tracking architecture, and reporting. Implemented tracking structures to ensure clean attribution and reliable reporting. Contributed to media and creative strategy development, supported multi-market rollouts across regions, and advised on CRO, SEO alignment, and GTM execution to improve lead quality and reduce acquisition costs. Built a brand health and demand measurement framework to showcase and measure non-conventional brand initiatives.

Growth & AI-Driven Creative Strategist at Remix Global

October 1, 2025 - March 1, 2026

Introduced structured A/B testing framework to optimize paid media efficiency and creative performance. Built a custom creative production system tailored to channels, formats, targeting layers, and funnel stages. Led the transition from traditional content production to AI-driven creative workflows, developing GPT-based tools to generate prompts for AI visuals, video concepts, copy optimization, and creative refresh cycles. Implemented a full-funnel acquisition strategy during Black Friday, achieving +35% YoY traffic growth with 30% lower budget. Built granular UTM taxonomy aligned with campaign objectives, enabling detailed ad-level performance analysis and structured creative testing across funnel stages. Established reporting frameworks connecting upper-funnel initiatives to downstream revenue, collaborated with creative, paid media, product, and UX teams to accelerate testing cycles, and aligned brand initiatives with paid acquisition performance across EU markets. Led offline and