Diyan Pelev
Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology.
About
Hi, I’m Diyan Pelev, a growth-focused creative strategist and performance marketer who thrives at the intersection of data, creative, and technology. Over the past several years I’ve led multi-channel paid campaigns for enterprise brands within Publicis Groupe / Digitas, shaping strategy, measurement frameworks, and optimization cycles that accelerate revenue growth. I’ve built internal dashboards and brand-health metrics to translate non-conventional brand initiatives into measurable business impact, while steering complex cross-market campaigns across Google, DV360, TikTok, Meta, and more.
I enjoy collaborating with creative, product, and UX teams to accelerate testing, refine attribution, and align offline activations with online performance. Recently I explored AI-driven creative workflows and full-funnel experimentation, delivering improvements in efficiency and conversion velocity. I’m passionate about scaling successful strategies across EU markets, maintaining KPI governance, and driving sustainable growth for both consumer and enterprise brands.
- 3 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Telecommunications
- Consumer Goods
- Retail
Work experience· 6 roles
Introduced structured A/B testing framework to optimize paid media efficiency and creative performance. Built a custom creative production system tailored to channels, formats, targeting layers, and funnel stages. Led the transition from traditional content production to AI-driven creative workflows, developing GPT-based tools to generate prompts for AI visuals, video concepts, copy optimization, and creative refresh cycles. Implemented a full-funnel acquisition strategy during Black Friday, achieving +35% YoY traffic growth with 30% lower budget. Built granular UTM taxonomy aligned with campaign objectives, enabling detailed ad-level performance analysis and structured creative testing across funnel stages. Established reporting frameworks connecting upper-funnel initiatives to downstream revenue, collaborated with creative, paid media, product, and UX teams to accelerate testing cycles, and aligned brand initiatives with paid acquisition performance across EU markets. Led offline and
Introduced structured A/B testing framework to optimize paid media efficiency and creative performance. Built a custom creative production system tailored to channels, formats, targeting layers, and funnel stages. Led the transition from traditional content production to AI-driven creative workflows. Developed custom GPT-based tools to generate prompts for AI visuals, video concepts, copy optimization, and creative refresh cycles. Implemented full-funnel acquisition strategy during Black Friday, achieving +35% YoY traffic growth with 30% lower budget. Built granular UTM taxonomy aligned with campaign objectives and optimization events, enabling detailed ad-level performance analysis and structured creative testing across funnel stages. Established reporting frameworks connecting upper-funnel initiatives to downstream revenue impact. Collaborated with creative, paid media, product, and UX teams to accelerate testing cycles and improve conversion performance. Integrated brand initiatives
Introduced structured A/B testing framework to optimize paid media efficiency and creative performance. Built custom creative production system tailored to channels, formats, targeting layers, and funnel stages. Led transition from traditional content production to AI-driven creative workflows. Developed custom GPT-based tools to generate prompts for AI visuals, video concepts, copy optimization, and creative refresh cycles. Implemented full-funnel acquisition strategy during Black Friday campaign, achieving +35% YoY traffic growth with 30% lower budget. Built granular UTMs taxonomy aligned with objectives and optimization events, enabling detailed ad-level performance analysis and structured creative testing across funnel stages. Established reporting frameworks connecting upper-funnel initiatives to downstream revenue impact. Collaborated with creative, paid media, product and UX teams to accelerate testing cycles and improve conversion performance. Integrated brand initiatives with
Education
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