DP

I’m Diya Patel, a strategic marketing analytics professional and digital content strategist.

About

I’m Diya Patel, a strategic marketing analytics professional and digital content strategist. With a foundation in marketing analytics, supply chain strategy, and end-to-end content production, I focus on turning performance metrics into high-performance creative decisions that scale engagement and build brand equity.

Currently, as a Graduate Marketing Assistant, I spearhead multi-platform recruitment marketing and content strategies. I specialize in concepting, shooting, and editing short-form video and photo content—utilizing tools like Canva Pro, CapCut, and Adobe Creative Suite. By grounding trend-driven Reels and stories in performance analytics, my content strategies have consistently lifted click-through rates, brand visibility, and prospective student conversions.

From building structured content calendars and writing sharp, voice-aligned copy to continuously analyzing engagement metrics to refine strategy, I excel at turning creative ideation into predictable, measurable channel growth.

  • 1 year's experience
  • Joined October 2026

Languages

  • EnglishFluent
  • GujaratiFluent
  • HindiAdvanced

Industry experience

  • Education
  • Media & Entertainment
  • Transportation & Logistics
  • Professional Services

Work experience

Marketing Graduate Assistant · Middle Tennessee State University (College of Graduate Studies)Aug 2026 – Present · 4 mos

Increased prospective-student inquiries by 35% by scripting and managing multi-platform recruitment campaigns across Disney+, YouTube, social media, and billboards. Improved click-through rate and program awareness by 47% by aligning creative design with recruitment analytics and performance data.

Logistics Consultant Intern · Axle LogisticsAug 2025 – Dec 2025 · 5 mos

Delivered on-time performance across 50+ freight shipments by coordinating carrier pick-ups, tracking loads, and resolving delays before reaching customers. Improved supply chain efficiency for 13 client accounts by conducting market analysis and recommending carrier, routing, or pricing changes.

Social Media Marketing Intern · Lookbk (Remote)Feb 2025 – May 2025 · 4 mos

Increased brand visibility by 32% through impressions and reach by producing seven short-form videos per week built around current platform trends. Raised engagement rate by 12% by researching trends and rebuilding the content strategy around top-performing formats.

Education

MBA, Strategic Marketing Analytics (Concentration) · Middle Tennessee State University2026
Bachelor of Science in Supply Chain Management & Marketing · The University of Tennessee Knoxville2026

Certifications and awards

Hootsuite Platform2030 – 2026
Six Sigma: Green Belt2030 – 2026
Google Analytics2030 – 2026

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