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Director, content producer, editor, and entrepreneur with 15+ years of international experience across broadcast television, scripted and non-scripted formats, branded content, and digital video. Led productions for major networks and franchises including The Voice, Arab’s Got Talent, Project Runway, and Dancing with the Stars. Founder of an independent production company delivering end-to-end client projects from concept to final delivery, with a strong focus on AI-assisted workflows for previsualization, image-to-video, transcription, localization, and post-production. Also an e-commerce brand founder combining product development, manufacturing coordination, creative direction, and marketplace growth.…Director, content producer, editor, and entrepreneur with 15+ years of international experience across broadcast television, scripted and non-scripted formats, branded content, and digital video. Led productions for major networks and franchises including The Voice, Arab’s Got Talent, Project Runway, and Dancing with the Stars. Founder of an independent production company delivering end-to-end client projects from concept to final delivery, with a strong focus on AI-assisted workflows for previsualization, image-to-video, transcription, localization, and post-production. Also an e-commerce brand founder combining product development, manufacturing coordination, creative direction, and marketplace growth.

Joseph Fadel

Film Director, Content Producer, Video Editor, +1

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Director, content producer, editor, and entrepreneur with 15+ years of international experience across broadcast television, scripted and non-scripted formats, branded content, and digital video. Led productions for major networks and franchises including The Voice, Arab’s Got Talent, Project Runway, and Dancing with the Stars. Founder of an independent production company delivering end-to-end client projects from concept to final delivery, with a strong focus on AI-assisted workflows for previsualization, image-to-video, transcription, localization, and post-production. Also an e-commerce brand founder combining product development, manufacturing coordination, creative direction, and marketplace growth.…Director, content producer, editor, and entrepreneur with 15+ years of international experience across broadcast television, scripted and non-scripted formats, branded content, and digital video. Led productions for major networks and franchises including The Voice, Arab’s Got Talent, Project Runway, and Dancing with the Stars. Founder of an independent production company delivering end-to-end client projects from concept to final delivery, with a strong focus on AI-assisted workflows for previsualization, image-to-video, transcription, localization, and post-production. Also an e-commerce brand founder combining product development, manufacturing coordination, creative direction, and marketplace growth.

Available to hire

Director, content producer, editor, and entrepreneur with 15+ years of international experience across broadcast television, scripted and non-scripted formats, branded content, and digital video. Led productions for major networks and franchises including The Voice, Arab’s Got Talent, Project Runway, and Dancing with the Stars.

Founder of an independent production company delivering end-to-end client projects from concept to final delivery, with a strong focus on AI-assisted workflows for previsualization, image-to-video, transcription, localization, and post-production. Also an e-commerce brand founder combining product development, manufacturing coordination, creative direction, and marketplace growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Founder / E-commerce & Brand Director at LebriQ - E-commerce Home & Desk Accessories Brand

January 1, 2025 - Present

Built and manages an e-commerce brand end to end: product ideation and development, supplier sourcing and negotiation, manufacturer coordination, product specifications, packaging, inventory, and marketplace operations. Led brand identity and creative systems for Amazon US, including listing imagery, A+ Content, Brand Store creative, product storytelling, and short-form ad creative. Conducts market and competitor research, keyword strategy, Amazon advertising, pricing, and AI-assisted creative production while maintaining product accuracy and brand consistency.

Founder / Director / Producer / Editor at Independent Production Company

January 1, 2025 - Present

Founded and operate an independent production company delivering client video projects end to end—from concept development and pre-production through directing, shooting, post-production, and final delivery. Integrates generative AI and AI-assisted post-production into production workflows, including AI previsualization, image-to-video, AI-generated visual assets, masking, rotoscoping, compositing, transcription, and localization. Provides content consulting and pre-production services for international format adaptations for the Arab market (including Takeshi's Castle and The Traitors).

Customer Account Specialist at Rogers Communications

January 1, 2024 - November 1, 2024

Managed customer needs and complex cases across billing, retention, loyalty, moving, disconnections, and complaint follow-up.

Content Producer / Showrunner at MBC Group

January 1, 2021 - January 1, 2022

Planned and executed shoots with production and content teams, filmed on location, interviewed talent, and shaped source footage around a clear storyline. Led story development, narrative arc, visual style, and creative direction in collaboration with directors, editors, loggers, and writers. Selected credit: Boulevard of Talents (16 live 90-minute episodes for MBC).

Story Producer at Imagic

January 1, 2020 - January 1, 2021

Planned, filmed, and assembled one or multiple episodes; created narrative grids; wrote voice-over; and managed editors and segment directors. Selected credits: The Fastest (Netflix), Arab’s Got Talent (MBC).

Production & Directing Roles at Iprod

January 1, 2014 - January 1, 2017

Selected credits: Dancing with the Stars Middle East (Seasons 3-4) and So You Think You Can Dance Middle East (Season 1).

Director / Content Producer / Story Producer at Talpa/ITV MENA

January 1, 2012 - January 1, 2020

Directed scripted and non-scripted content; developed concepts and shooting plans; managed casting, locations, schedules, crews, and talent. Worked with directors of photography, camera teams, sound recordists, art departments, and editors to execute planned scenes and complete episodes. Selected credits: The Voice, The Voice Kids, The Voice Senior, Wishing Tree.

Director (Scripted Television) at Marwa Group

January 1, 2011 - January 1, 2013

Directed drama series Love Is Beautiful (16 x 50 min) and From the Bottom of My Heart (20 x 50 min), broadcast across major Lebanese television channels.